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Stanislav Dimitrov
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Local Search Engine Optimization Presented by Hop Online LLC
Contents About us Local SEO… What/Why/How? What’s coming next for the local web What we do Our results Monthly reporting Pricing What’s needed from the client Contacts
About Hop Online Sofia, Bulgaria New Orleans We’ve helped: We offer: ,[object Object]
Website design & development
Social media optimization
PPC marketing,[object Object]
17% of search results now show Google Maps results at the top of the page
82 % of local searchers follow-up offline with phone call and/or in-store visit
Only 10% of Google Places profiles have been claimed!Sources: DM News, Kelsey Group, comscore, GetListed.org
Local Search on mobile Did you know… ,[object Object]
Over half of all local searches happen on mobile devicesSources: DM News, Kelsey Group, comscore
Local search drives walk-ins Source: BrightLocal.com
So, what if you were here? … What might that do for your business over the next 12-24 months?
Our approach to local SEO Create custom Google maps, custom offers and other differentiating content. Reconnect with customers and encourage web-based feedback and reviews. Claim all business locations in all major search engines. Claim Citations Customers Customize Complete Ensure the essential business info is consistent on all relevant local directories on the web. Build-out all profiles to 100% completeness with categories, rich descriptions, images & video.
Claiming on the Big 3 (+Yelp)
Complete profiles
Custom offers
Google Offers to challenge Groupon
Enhancing online directory presence (aka “citations”) Information From Website, UGC, Local Directories, Social Media, Groupon (recently)
Citations are the new “links” for local SEO
Building reviews “Hey there, thanks again for your business! Got 2 minutes to give us some review love?”
Supporting local SEO w/ PPC We can… ,[object Object]
Build-out and manage your keyword lists and daily CPC bidding
Write and split-test your ad copy
Manage your ads placements on Google’s Display network
Measure and maximize your return on investment from PPC advertising,[object Object]
On the (near) horizon in local search

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Local SEO

  • 1. Local Search Engine Optimization Presented by Hop Online LLC
  • 2. Contents About us Local SEO… What/Why/How? What’s coming next for the local web What we do Our results Monthly reporting Pricing What’s needed from the client Contacts
  • 3.
  • 4. Website design & development
  • 5. Social media optimization
  • 6.
  • 7. 17% of search results now show Google Maps results at the top of the page
  • 8. 82 % of local searchers follow-up offline with phone call and/or in-store visit
  • 9. Only 10% of Google Places profiles have been claimed!Sources: DM News, Kelsey Group, comscore, GetListed.org
  • 10.
  • 11. Over half of all local searches happen on mobile devicesSources: DM News, Kelsey Group, comscore
  • 12. Local search drives walk-ins Source: BrightLocal.com
  • 13. So, what if you were here? … What might that do for your business over the next 12-24 months?
  • 14. Our approach to local SEO Create custom Google maps, custom offers and other differentiating content. Reconnect with customers and encourage web-based feedback and reviews. Claim all business locations in all major search engines. Claim Citations Customers Customize Complete Ensure the essential business info is consistent on all relevant local directories on the web. Build-out all profiles to 100% completeness with categories, rich descriptions, images & video.
  • 15. Claiming on the Big 3 (+Yelp)
  • 18. Google Offers to challenge Groupon
  • 19. Enhancing online directory presence (aka “citations”) Information From Website, UGC, Local Directories, Social Media, Groupon (recently)
  • 20. Citations are the new “links” for local SEO
  • 21. Building reviews “Hey there, thanks again for your business! Got 2 minutes to give us some review love?”
  • 22.
  • 23. Build-out and manage your keyword lists and daily CPC bidding
  • 24. Write and split-test your ad copy
  • 25. Manage your ads placements on Google’s Display network
  • 26.
  • 27. On the (near) horizon in local search
  • 30. Resulting web traffic for Limousine Livery (past 30 days)
  • 33. How we can help get you to the top
  • 34. Pricing * Add $100 per month for each additional business location ** Details can be provided under separate proposal
  • 35. What we need from the client Access to website content management system (CMS) for on-site SEO improvements Up to 10 stunning images of your business Up to 5 videos about your business A bit of patience… results can take a few months (but they last!)
  • 36. Let’s take the next step… David Angerdina Business Development Director david@hop-online.com 3637 Canal St. New Orleans, LA 7011 504-264-1HOP

Editor's Notes

  1. Switch A & B on the map