This document outlines 3 strategies for effectively marketing on Facebook as a real estate agent: 1) Engage others by asking questions and posting photos to increase visibility, 2) Leverage your profile to build relationships and find leads, and 3) Check in at listings to generate content for buyers and make sellers happy. Engagement is key as it rewards visibility in the News Feed. The profile should be used to connect with others without overt selling. Checking in at listings creates stories that appear on visitors' profiles.
3. Facebook’s Marketing Product Line
This chart with full explanation available at:
www.PixelCoaching.com
“Facebook Foundations: Facebook’s Marketing Tools Explained”
@staceyharmon
12. Create Engagement: Ask Questions
• Don’t forget to ask questions:
– About real estate
– About lifestyle
– About community
– That demonstrate local knowledge
– About your properties
@staceyharmon
19. Profile Marketing Common Theme: Don’t Sell
“I do more “The less you talk
business by not about
talking business, the more
business” business you’ll do.”
“78 sides in 2010.
30% of my business came from Facebook.”
@staceyharmon
20. Can People Find Your Contact Information?
“If people find you interesting, they
will seek you out and find out what
you do.”
@staceyharmon
22. Proven Profile Strategies
1. Post engaging content
2. Use lists
– Touch 10 people via posts every day
– Connect to agents
@staceyharmon
23. Proven Profile Strategies
1. Post engaging content
2. Use lists
– Touch 10 people via posts every day
– Connect to agents
3. Use privacy settings to control content visibility
@staceyharmon
24. Proven Profile Strategies
1. Post engaging content
2. Use lists
– Touch 10 people via posts every day
– Connect to agents
3. Use privacy settings to control content visibility
4. Birthdays
– Display your birthday
– Wish people happy birthday
@staceyharmon