This presentation talks about how SaaS customers can utilize product virality and content to generate customers without a sales team

1. Software as a Service:
Getting customers without a
sales team!
sree@tradebriefs.com

2. SaaS Buying Decision-making Process

3. Some SAS companies have mastered this
DropBox

4. Dropbox
The Product is about shared storage
Virality is intrinsic
And can be amplified
Easy-to-use, intuitive interface, quick download

5. Dropbox has amplified the funnel by getting trial users to get
more users into the funnel. Typically, a user has to become

6. If your product is not viral, you need to build awareness.
Advertising is expensive and wasteful for small companies

7. A better alternative is inbound marketing
Inbound marketing is using content to get free awareness

9. Today, content distribution can be turbo-charged, thanks to
social media. Different types of content work on different
social media

10. TradeBriefs has one of the most engaged business audiences in
India. Great place to use industry content and get visibility

11. A metrics-driven approach is essential
Do several experiments, then optimize the ones that work

12. Sree Vijaykumar
sree@tradebriefs.com