74. So to sum up… It’s about more than prospective customers Plan your strategy and set objectives then… Find your listening posts Sort out your toolbox Think Hub and Spoke Create the best content you can for your Hub Engage and be active ie DO IT Measure and monitor
77. If you’d like a copy of the digest of the Forrester report…
78. White Hat Media info@whitehatmedia.com www.whitehatmedia.com 01273 704771 To follow us on Twitter http://www.twitter.com/whitehatmedia My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller
Editor's Notes
Which social media sites?When should you work them and how often?Why?Who should do the work?What should they do or say?What if people say nasty stuff about us?
Half a billion people are on FacebookI’ll tell you a secret, 5% of them are probably dead24 hours of video is uploaded to YouTube every minuteBut so what?