Blogs are a great tool that can be used not only for raising awareness and increasing engagement around your organization’s goals, for directly communicating to the people you serve and sharing their stories, but also as a vital space where they can gather, raise their own voices, and connect around the issues they care most about. In this webinar, the second session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Anita Jackson of MomsRising, as she shares how they are harnessing the power of blogging! To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions. To hear the recording from this webinar, please visit and BEGIN LISTENING at 1min25seconds: http://cc.readytalk.com/play?id=1rqyv0 Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org

1. Blogging
For Health
Welcome to the Webinar!
Blogging for Health Best Practices
We will begin shortly…

2. Blogging
for Health
Today you’ll be hearing from…
Anita Jackson Lisa Peterson
Director of Social Media Strategy and Blogging, New Media Education Specialist,
MomsRising CALPACT

3. Blogging
For Health
Agenda
• Review of session objectives
• How to participate
• Introduce speaker
• Blogging for Health ~ MomsRising
• Conclusion

4. Blogging
For Health
Objectives
• Understand how blogs can be used to communicate and advance
public health goals
• Learn strategies for how to create and promote content that is
worth sharing and in alignment with your organizational goals
• Learn tips for how to grow and maintain an actively engaged
community on your blog
• Identify strategies and tools for measuring impact and
overcoming challenges

5. Blogging
For Health
Who’s in the audience today
Occupation
Analyst
Communications/Media
Health Promotion/Education
Outreach
Prog. Planning/Mgmt/Coord
Research/Academia
0 5 10 15 20 25 30

6. Blogging
For Health
How to Participate
• Please ensure your phone line is on mute by
entering *6
• Send our speaker a question or comment
using the chat box function
• Click “raise hand” button to be taken off
mute and ask a question verbally
• We will reserve your questions for our Q & A
session right after the presentation
• Slides will be posted online after the
webinar – link will be shared with all
participants

7. Blogging
For Health
Who’s currently blogging for their organization:
YES
NO
YES: 17%
NO: 83%

8. Blogging
For Health
Blogging for Health Best Practices
Anita Jackson
Director of Social Media Strategy and Blogging,
MomsRising

9. Building A Movement
With Blogging & Social Media
Anita Sarah Jackson, JD
Director of Social Media and Blogging, MomsRising
MomsRising.org MamásConPoder.org

10. Not building a movement? Simply seeking to
be heard in the Internet wilderness?
This webinar is for you, too.

11. Blogging and Social Media
Webinar Overview
Part 1: Five keys to building an
effective online presence that makes
an impact
Part 2: Strategic blogging to define
your online presence and make an
impact

12. MomsRising is…

14. Five Key Principles
• Stay nimble and responsive
• Constantly test
• Maintain the dialogue
• Open as many engagement avenues as
possible
• Don’t forget about joy and fun!

15. 1. Synergistic Collaboration:
Aligned Organizations & Policy Partners
Identify issue-experts who can advise
on strategy, timing, targeting, and
effective messaging.

16. 2. One-Click Member Advocacy
Citizen engagement supported by
technology. Fast action that will
have an impact.

17. 3. “Citizen Presence/Member Voice”
Proxy

18. 4. On-The-Ground Engagement

19. 5. Traditional Media Outreach
Educate and broaden the audience and
amplify pressure on leadership.

20. 6. New Media
Blogs, Twitter, Facebook, and more. Using modern communication
technologies to break through and be heard.

21. Do you know what a blog carnival is?
Yes
No
21

23. Engaging Legislators in Context
• MomsRising Mission: To build a more truly family-friendly
nation, as well as to work toward the economic equality of
women and mothers.
• MomsRising Top Line Goals: Grow the movement, garner
media coverage to change the culture, win legislative policy
changes, engage with traditionally underrepresented
communities, experiment and learn new online and on-the-
ground tactics, and listen to and serve our members/our
constituency.

24. Define Goals & Associated Metrics
Goal: Win legislative policy changes
• Matching Key Result Area: MomsRising is exercising our power to pass
family-friendly policies at the state and federal levels and to change the
culture.
• Associated Metrics (example):
- Number of target policies moved forward or passed

25. Strategy - Blog
• Publishing and
promoting legislators’
blogs

26. Strategy - Blog

27. Blog – Add ons & social media
• Leaders share blog on their Twitter, Facebook
and Pinterest feeds
• Share blogs links with grassroots members in
that district – demonstrates engagement with
leadership
• Conduct related Facebook & Twitter chat
regarding carnival and related blog
• Invite member of Congress to MomsRising
radio or related media/podcast

28. Strategy – Social Media Events
• Tweet & Facebook chats
• Designate hashtag
time/place for
engagement
• Request leader provide
resource & input
• Spanish/English
• Invite policy partners

29. Strategy – Awards/Recognition
• Awards & Recognition
creates conditions for
these engagements

32. Blogging
For Health
Q & A for Anita
• Send Anita a question or comment using the
chat box function
• Click “raise hand” button to be taken off
mute and ask a question verbally

33. Blogging
For Health
Resources
• Beth Kanter’s Blog:
http://www.bethkanter.org/
• Blog For a Cause! at:
http://advocacy.globalvoicesonline.org/projects/guide-blog-for-a-
cause/
• 5 Tips to Start a Nonprofit Blog:
http://casefoundation.org/spotlight/technology/start_nonprofit_blog
• Nancy Schwartz’s blogging resources at gettingattention.org:
http://gettingattention.org/articles/category/blogging

34. Blogging
For Health
What action step will you take after
the webinar?
• What do you think you can do in
the next month to further your
goals with Blogging?
• Let us know ~ we’d love to check
back with you and hear how it’s
going!
• We appreciate your feedback!

35. Blogging
For Health
Speaker Contact Information
Anita Jackson
http://www.momsrising.org/blog/ | anita@momsrising.org
@MomsRising www.facebook.com/MomsRising.org

36. Blogging
For Health
Thank you!
Have questions? Contact us at sphcalpact@berkeley.edu
To learn more about other trainings in this series visit:
http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings