For brands and designers navigating immersive technologies, space150 Chief Innovation Officer, Marc Jensen, provides insights and best practices for creating in this new category. This presentation was shortened and adapted from Marc's keynote at DMI's Design Leadership Summit 2017 in Minneapolis, MN. Watch the full presentation here: https://goo.gl/2ts78m. For more information or consulting, please reach out to spacelab [at] space150.com
17. iPhone X ( 256 GB )
BUILT WITH 1957 TECHNOLOGY:
source: bradford-delong.com
18. $150 TRILLIOn USD ( 1.5x TODAY’S GLOBAL GDP )
iPhone X ( 256 GB )
BUILT WITH 1957 TECHNOLOGY:
source: bradford-delong.com
19. $150 TRILLIOn USD ( 1.5x TODAY’S GLOBAL GDP )
100 STORY BUILDING ( 3KM SQUARE )
iPhone X ( 256 GB )
BUILT WITH 1957 TECHNOLOGY:
source: bradford-delong.com
20. $150 TRILLIOn USD ( 1.5x TODAY’S GLOBAL GDP )
100 STORY BUILDING ( 3KM SQUARE )
150 TERAWATTS OF POWER ( 30x TODAY )
iPhone X ( 256 GB )
BUILT WITH 1957 TECHNOLOGY:
source: bradford-delong.com
33. TRAVEL action + sports
wildlife + documentaries impossible experiences
360 VIDEO CONTENT
WON’T REPLACE ALL VIDEO
360 IS FINDING A PLACE
TRAVEL, DOCUMENTARY, SPORTS
sources, clockwise from top left: CNT, NYT, IM360, Blue Angels (USA Today)
34. TRAVEL action + sports
wildlife + documentaries impossible experiences
sources, clockwise from top left: CNT, NYT, IM360, Blue Angels (USA Today)
60. WITHOUT 6 DEGREES OF FREEDOM
IT’S NOT VIRTUAL REALITY
HTC Vive Oculus Rift Playstation VR Samsung Gear VR Google Daydream
61. WITHOUT 6 DEGREES OF FREEDOM
IT’S NOT VIRTUAL REALITY
HTC Vive Oculus Rift Playstation VR Samsung Gear VR Google Daydream
✅ "✅ ✅ "
62. WITHOUT 6 DEGREES OF FREEDOM
IT’S NOT VIRTUAL REALITY
HTC Vive Oculus Rift Playstation VR Samsung Gear VR Google Daydream
✅ "✅ ✅ "
Oculus GoOculus Santa Cruz
63. Virtual Reality
Nokia OZO
VIRTUAL Environments
Interactive + Dynamic
Strong Presence
HERE TODAY + Potential is Clear
PC Today, Mobile Future
85. DAQRI
HEADSET BASED AR VERY CHALLENGING
FORM FACTOR
MOBILITY
POWER
OPTICS
USER INTERFACE (VOICE, gesture)
PHYSIOLOGICAL ISSUES
86. 71
AR PROGRESSION TO UBIQUITY
dedicated
professional
headsets and
devices
mobile screen
based
mobile headset
tethered
standalone
headset
1 2 3 4
Hololens, META, Daqri, Tango, ODG ARKit, ARCore
87. 71
AR PROGRESSION TO UBIQUITY
dedicated
professional
headsets and
devices
mobile screen
based
mobile headset
tethered
standalone
headset
1 2 3 4
Hololens, META, Daqri, Tango, ODG ARKit, ARCore
88. 71
AR PROGRESSION TO UBIQUITY
dedicated
professional
headsets and
devices
mobile screen
based
mobile headset
tethered
standalone
headset
1 2 3 4
Hololens, META, Daqri, Tango, ODG ARKit, ARCore
increasing scale
92. VR IS HERE TODAY
INTENTIONAL USE (LIKE PCS)
GAMING, ARCHITECTURE, DESIGN
MEDICINE, TRAINING
SPECIALTY GEAR TODAY, COST
WILL GO DOWN
source: youtube.com/watch?v=Gah8sHA1r_8
93. source: bradford-delong.com
AR
EARLY dayS, LEADERS + BEST
PRACTICES NOT SET
A CONTINUUM OF EXPERIENCES
AR IS THE NEXT COMPUTING
PLATFORM
source: youtube.com/watch?v=xWH8IkOnNjM
94. source: bradford-delong.com
AR + VR
RAPID INCREASE IN FIDELITY +
REALISM (INDISTINGUISHABLE
FROM REALITY)
source: youtube.com/watch?v=vfZD22zMnUY