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Casual Games in Israel The Israeli Casual Game Market - Recent Developments Dudi Peles, CTO & Co-Founder QuizArt  Yuval Bayrav, Senior Editor Vgames.co.il Program in Science, Technology & Society, Bar Ilan University April 2008
Who are we? ,[object Object],[object Object],[object Object]
What are Casual  Games? ,[object Object],51% 49% 62% 38% Female Male Over 35 Under 35
 
 
 
 
 
 
 
 
 
 
Casual Games vs Hard-Core Hard-Core  Casual Characteristic 18-35 years old males, <15% of population All ages, male and female, 100% of population Demographics Home Home, work, on the way… Where Play Exploration, stimulation, adrenaline rush Fun, relaxation, escape Why Play 20 minutes – 2 hours to complete level 5-15 minutes to complete level Play Time Game consoles, hi-end PC PC, Mac, TV, Phone, inexpensive console Platform $30-$60 Free - $20 Game Price
Our Definition ,[object Object],[object Object],[object Object],[object Object]
Casual Games Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trial to Purchase ,[object Object],[object Object],[object Object]
Advertising Supported ,[object Object],[object Object],[object Object],[object Object]
Subscription ,[object Object],[object Object],[object Object]
Skill-Based Gaming ,[object Object],[object Object]
Microtransactions ,[object Object],[object Object]
Business Models - Summary ,[object Object],[object Object]
Casual games in Israel ,[object Object],[object Object],[object Object]
The Israeli Casual Gamer Based on an online survey of >10K players 51% 49% 62% 38% Female Male Over 35 Under 35 25% 75% 31% 69% Female Male Over 35 Under 35
Players in the Market - Advertising Supported ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Players in the Market - Advergaming ,[object Object],[object Object]
Players in the Market - Mobile ,[object Object],[object Object]
Players in the Market - Retail ,[object Object],[object Object],[object Object]
New Players in the Market - Subscription ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Players in the Market - Subscription ,[object Object],[object Object],[object Object],[object Object],[object Object]
Players in the Market - Skill-based Games ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Players in the Market - Skill-based Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Players in the Market - Skill-based Games ,[object Object],[object Object],[object Object],Yuval
Israeli Developers ,[object Object],[object Object],[object Object],[object Object]
 
Summary ,[object Object],[object Object],[object Object],Foe more questions: dudi@quizart.com or editor@vgames.co.il

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Casual Games in Israel

  • 1. Casual Games in Israel The Israeli Casual Game Market - Recent Developments Dudi Peles, CTO & Co-Founder QuizArt Yuval Bayrav, Senior Editor Vgames.co.il Program in Science, Technology & Society, Bar Ilan University April 2008
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  • 14. Casual Games vs Hard-Core Hard-Core Casual Characteristic 18-35 years old males, <15% of population All ages, male and female, 100% of population Demographics Home Home, work, on the way… Where Play Exploration, stimulation, adrenaline rush Fun, relaxation, escape Why Play 20 minutes – 2 hours to complete level 5-15 minutes to complete level Play Time Game consoles, hi-end PC PC, Mac, TV, Phone, inexpensive console Platform $30-$60 Free - $20 Game Price
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  • 24. The Israeli Casual Gamer Based on an online survey of >10K players 51% 49% 62% 38% Female Male Over 35 Under 35 25% 75% 31% 69% Female Male Over 35 Under 35
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