Foredrag for Lynx Porter Novelli om hvordan medieutviklingen påvirker PR-bransjen. !0 juni, 2014

1. Social journalism in own media
-
@ceciliestaude

3. Kilde: Unges bruk av sosiale medier,
Institutt for samfunnsforskning 2013

5. ”Today content is passed on in social media by the
audience, and that has real credibility. So social
media is a further weapon in our armoury.”
BBC World Service director Peter Horrocks (2010)

6. Kilde: POEM2014, Anfo/Mindshare 2014
Source: UNDER THE INFLUENCE:
CONSUMER TRUST IN ADVERTISING, 2007 and Q1
2013

8. Sosial kommunikasjon
Personlig
Samtale
Verdi

10. Tilføre
(add content)
Bli tilført
(get content back)
Gjensidig verdiskapning
(CoCreation)
Kilde: Chesbrough (2006): Open Innovation:
Researching a New Paradigm