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Media Kits for Bloggers
1. Media Kits for Bloggers
Philadelphia Social Media Moms
April 23, 2012
Presented by
Stephanie Schwab
@socialologist
@digifam
2. Why Do You Need a Media Kit?
More Opportunities
• Makes it easier for marketers to tell if your blog is a right fit for
their campaign
Looks Professional
• Marketers will know they are working with someone who takes
their brand and blog seriously
Time Saver
• The more comprehensive your media kit is, the less time you’ll
spend repeating the same information
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4. Essentials
Blog Name
Bio
Audience
Social Footprint
Media Appearances
Previous Partnerships
Available Opportunities
Detailed Contact Information
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5. Media Kit Formats
Powerpoint
• Download as PDF
• Can also put on Slideshare if you’re willing to be more public
Word
• One-pager
• Multiple pages
• Download as PDF
On your blog
• Ideally, also make downloadable in some way
Appearance counts: put your best foot forward, in terms
of writing and design, for your blogger media kit
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6. Blog Name
Also include:
• Logo
• Quick Contact
• Tag Line
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7. Bio & Description
Keep it short & to the point
Be sure to include:
• Your experience & story
• Site content & purpose
Marketers can’t work well with bloggers if you don’t tell
them who you really are
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8. Audience
Traffic Stats
• Include screen shots from Google Analytics
– Monthly Uniques
• Quantcast data is also good
– More accurate than Compete.com
– You have to be willing to make your information public
Demographics
• You may need to collect this yourself
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9. Demographics
Quantcast will give you demographic information from their
database
• Gender
• Age
• Children per household (very important for marketers)
• Education status
• Income levels
Warning: Quantcast data can be off
Best way to get demographics: Survey your readers
• Get most critical data (above)
• People will drop off if you ask too many questions
• Use Survey Monkey or Google Forms
• Offer an incentive for the survey – enter into a drawing?
Bloggers should occasionally survey their readers to know
who to tailor content (and marketing) to
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10. Your Social Footprint
Site stats aren’t the only thing marketers
takes into consideration!
Add all things that make up your reach &
influence:
• Twitter Followers
• Facebook Fans
• Klout Score
• Awards & Inclusions
– Top blogger lists
– Top tweeters lists
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11. Media Appearances/Press
This quantifies your reach
No need to be lengthy, a bulleted list
will do
• Organize lists by appearance type
– Speakers/Panels
– Television
– Print
– Other online mentions
You are more than just your blog: be sure to highlight
other online and offline points of influence
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12. Previous Partnerships
List brands you’ve worked with in the past
• Use a bulleted list
• Include the year
• Brand logos are good imagery
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13. Case Studies
Optional, but very helpful
• If you don’t have one yet, don’t worry about it!
Showcase your most effective campaign
• Highlight the reach & outcomes
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14. Available Opportunities
How can you work with the
brand?
• 4 – 5 bullets for suggested
partnerships
– Advertising
– Review/Giveaway
– Sponsored Posts
– Twitter Parties
– Blogger Outreach
• Include estimated pricing, when
possible
Listing specific opportunities in your media kit make it
easy for marketers to approach you
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15. Wrap It Up: Detailed Contact Information
The final piece of your kit:
• Blog name, site URL
• Your name, email & phone number
• Social profile URLs
If you don’t include a phone # in your media kit, be sure
to include it in any emails you send to marketers
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16. Other Tips
Follow common best practices:
• Low word count
• Keep it “scannable”
– Use sub-headers & bulleted lists
• Consistent branding & imagery
– It should match your blog
• Proofread! Proofread! Proofread!
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17. The bottom line
Marketers and PR people don’t want to have to think, they just
want great opportunities to create themselves in front of
them
Do the work for them and put it into a nice tidy package
Give them everything they might ask for and then some – but
without compromising yourself or oversharing with
competitors
19. Bloggers!
Send me your (awesome) media kit so I have you in
my blogger files for brand campaigns
Stephanie Schwab
stephanie@crackerjackmarketing.com
Subject line: [your blog name] media kit
And follow me on Twitter:
@socialologist & @digifam