Social Media Square Brand Experiences
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Brand pages are like info-kiosks, that provide information about brands without actually selling them. They try to gain the attentionof people in the square, with various methods. Here are some quick tips on how to maximize the effectiveness of your brand on social media. Included are three successive steps to make a viral Facebook application.
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Social Media Square Brand Experiences
- 1. Social Media Are A Square Panos Sambrakos | Executive Creative Director OgilvyOne Athens September 2012
- 2. Social Media are a square! A place where people come to talk with their friends. To share their news and exchange opinions about issues that matter to them, and to even make new friends.
- 3. Social Media are a square! Brand pages are like info-kiosks, that provide information about brands without actually selling them. They try to gain the attention of people in the square, with various methods.
- 5. After participating in a contest, people will soon go back to the conversation they were having with their friends, which is the reason they came to the square in the first place.
- 7. Content is relevant to a fraction of people, with specific needs and interests. So, although it can sustain a relationship with a brand page, it can’t easily create buzz.
- 8. Stand for a Cause
- 9. Only people with certain beliefs will “sign” for a cause that a brand supports; thus, you cannot create buzz around the square with this method, either.
- 11. We should be designing amazing experiences that excite people with their fun and technical wizardry, and have them running in the square, telling their friends to go play, too!
- 12. How to make a viral Facebook application In three successive steps!
- 13. Use a technological gimmick Leverage Like “magic mirrors” in a fun house, you have to dazzle audiences Technology with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results.
- 14. Make users part of the brand story Leverage Like “magic mirrors” in a fun house, you have to dazzle audiences Technology with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results. Make users Instead of urging people to share your content, you should part of the story prepare a template for them to tell their story. Only then can users keep on doing what they came to the “square” to do: To talk about themselves in front of their friends.
- 15. Enhance with their Social connections Leverage Like “magic mirrors” in a fun house, you have to dazzle audiences Technology with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results. Make users Instead of urging people to share your content, you should part of the story prepare a template for them to tell their story. Only then can users keep on doing what they came to the “square” to do: To talk about themselves in front of their friends. Use Social Use Facebook’s building blocks to your advantage, by letting connections people bring their friends into your experiences. That way, you will gain a greater audience for your messages
- 16. Make users talk about your brand, by talking about themselves!
- 17. Thank you Panos Sambrakos Executive Creative Director | OgilvyOne Athens panos.sambrakos@ogilvy.com Twitter. @panos
Editor's Notes
- Social Media are a square!
- Social Media are a square!
- Social Media are a square!
- The way we form opinions and make purchase decisions is shifting
- When you examine all of the ways we can use social media to drive business, 4 areas emerge: Building brand reputation and value through:Demonstrating openness and responsivenessDelivering more relevant contentDriving third-party advocacy Creating customer value by:Activating loyalistsImproving marketing effectiveness Getting customers to buy more Increasing operating excellence through:Shortening time to marketReducing cost in developmentTesting ideas earlier Strengthening workforce and culture by:Enabling employees to advocateTraining the workforceCollaboration Business value is found between managing the risks and pursuing the rewards. Standing still is no longer an option.
- When you examine all of the ways we can use social media to drive business, 4 areas emerge: Building brand reputation and value through:Demonstrating openness and responsivenessDelivering more relevant contentDriving third-party advocacy Creating customer value by:Activating loyalistsImproving marketing effectiveness Getting customers to buy more Increasing operating excellence through:Shortening time to marketReducing cost in developmentTesting ideas earlier Strengthening workforce and culture by:Enabling employees to advocateTraining the workforceCollaboration Business value is found between managing the risks and pursuing the rewards. Standing still is no longer an option.
- When you examine all of the ways we can use social media to drive business, 4 areas emerge: Building brand reputation and value through:Demonstrating openness and responsivenessDelivering more relevant contentDriving third-party advocacy Creating customer value by:Activating loyalistsImproving marketing effectiveness Getting customers to buy more Increasing operating excellence through:Shortening time to marketReducing cost in developmentTesting ideas earlier Strengthening workforce and culture by:Enabling employees to advocateTraining the workforceCollaboration Business value is found between managing the risks and pursuing the rewards. Standing still is no longer an option.
- The way we form opinions and make purchase decisions is shifting