In her BlogWell New York presentation, Novartis' Associate Director of Social Media Strategies, Melissa Mackey, shares how they are innovating and incubating in a conservative corporate environment. She goes into detail about how they leveraged an offline event to generate social media buzz while still complying to their strict pharma regulations.

1. SocialMedia.org
Video Case Studies
Melissa Mackey
Elevating Novartis’ social media
reputation: A case study in mHealth
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 2, 2014
socialmedia.org/blogwell

2. Melissa Mackey
Associate Director, Social Media Strategies
April 2, 2014
Elevating Novartis’ Social Media Reputation
A Case Study in mHealth

3. DISCLAIMER
2
The opinions expressed in this presentation
and on the following slides are solely those
of the presenter and not necessarily those of
Novartis Pharmaceuticals Corporation
(“NPC”). NPC does not guarantee the
accuracy or reliability of the information
provided herein.

4. Current State
3

5. Our Collective World
4
Obstacles in social media – and a conservative mindset – is
not limited solely to the pharma industry…

6. The Challenge
5
Identify new opportunities to elevate the
social media reputation of Novartis….

7. Case Study: Novartis Mobile Health Challenge
6
 Leveraged an innovative offline event to generate social
media buzz

8. Pre-Event Activity
7

9. The Event
8

10. Post Event
9

11. The Impact
10
Overall Twitter

12. Internal and External Promotion
11
Video can be found at www.YouTube.com/Novartis

13. Key Takeaways
12
 Maximize social potential of offline events to impact overall
brand reputation
 Communicate success in a visual manner both internally
and externally
 Be a good partner
 Prepare for anything…it’s social

14. 13
Novartis @Novartis 5s
Thank you @SocialMediaOrg and #BlogWell!
Questions?
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Contact Info:
Melissa Mackey
Associate Director of Social Media Strategies
@MACK_ATTACK

15. Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 2, 2014
socialmedia.org/blogwell