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In the BlogWell San Francisco case study presentation, "Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem," Senior Vice President Mark Yolton describes how SAP is delivering extraordinary value to members through the SAP Community Network.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell San Francisco Social Media Case Study: SAP, presented by Mark Yolton
1. How Big Companies Use Social Media
San Francisco | June 23, 2009
Mark Yolton
SAP
“Vibrant Communities Fuel SAP’s
Customer-Focused Ecosystem”
2. Vibrant Communities Fuel
SAP’s Customer-Focused Ecosystem
Communities of Innovation at SAP
Mark Yolton
SVP, SAP Community Network
Global Ecosystem & Partner Group
June 23, 2009
3. Vibrant Communities Fuel
SAP’s Customer-Focused Ecosystem
Communities of Innovation at SAP
Abstract:
The world’s largest enterprise software company has built an extremely strong and robust customer-focused
ecosystem of customers in all sizes and from all industries across 200+ countries and territories, partners of
all types, bloggers/analysts, SAP employees in every department, and many others.
A key differentiator is SAP’s network of communities, each targeted to serve specific roles and titles …
full-featured virtual communities augmented by physical events and rich programs that connect more than
1.6 million individuals from around the world who actively collaborate and co-innovate.
Learn how SAP is delivering extraordinary value to the members of its vast global ecosystem through the
SAP Community Network.
19. SCN Top Contributors
Reputation Management System
Topthree point earners in
29 categories from 200 topics
Specialrecognition at events
and online
Recognizedfor contributions to
improving community
knowledge and understanding