2. CONNECTED WE
CHANGE
- A BRAND NEW PROGRAM IN
BRAZIL -

3. THE WORLD HAS CHANGED_
NEW CONECTIVITY
TECHNOLOGIES
CHANGED THE WAY
INDIVIDUALS THINK
AND INTERACT

4. SOCIAL GOOD, TECHNOLOGY FOR SOCIAL
CHANGE_
SOCIAL GOOD IS
ABOUT THE
POWER OF
CONNECTIVITY
TECHNOLOGIES TO
MEET SOCIAL
CHALLENGES

5. SOCIAL GOOD BRASIL GOALS_
1. INSPIRE AND
INFORM
2. IDENTIFY AND SUPPORT INNOVATIVE
EXPERIENCES
3.OFFER TOOLS
AND TRAININGS TO
TAKE ACTION

6. SOCIAL GOOD BRAZIL, THE PROGRAM_
SOCIAL GOOD • GENERATION OF IDEAS USING A WEB PLATAFORM AND CO-CREATION
• IDENTIFICATION AND RECOGNITION OF INNOVATIVE EXPERIENCES
IDEAS FESTIVAL THROUGH A ´GAME´ON FACEBOOK
INTERNATIONAL • ORGANIZATION OF INTERNATIONAL EVENTS WITH BEST CASES AND
TRAININGS. BETWEEN NOVEMBER 6TH-8TH THERE WILL BE AN
INTERNATIONAL SEMINAR FOR A PUBLIC OF 900 PEOPLE IN
EVENTS FLORIANÓPOLIS AND MORE THAN 7000 LIVESTREAM
VIRTUAL • CREATION OF A VIRTUAL PLATFORM TO INSPIRE, GIVE ACCESS TO
INFORMATION, AND PRACTICAL WAYS TO EVERYONE TAKE AN ACTION
PLATFORM
SOCIAL GOOD • ACCELERATION OF THE MOST INNOVATIVE AND HIGH SOCIAL IMPACT
EXPERIENCES
FUND

7. ABOUT AN INNOVATIVE
SEMINAR_ NOVEMBER 6TH TO 8TH, 2012
AN INTERACTIVE AND • LIVESTREAM
CONNECTED EVENT, • DIGITAL MEDIA LOUNGE (SPECIAL SPACE FOR TWITTERS,
THAT EMPOWERS THE BLOGGERS AMONG OTHERS THAT WILL COVER THE EVENT)
PARTICIPANTES TO • INVITATION TO ‘SOCIAL GOOD’ BEST CASES TO SHARE
ENGAGE THEIR EXPERIENCES
THE CONFERENCE
AGENDA WAS INSPIRED
IN THE INNOVATION • BRAZILIAN ENTREPRENEURS AND OPINION LEADERS
GUARANTEE THAT THE ‘SOCIAL GOOD’ CONCEPT IS
PROCESS, BLENDING DISTILLED AND IT REACHES EVERYONE
INSPIRING AND ‘HANDS-
ON’ SESSIONS

8. INTERNATIONAL KEYNOTE SPEAKERS_
SIMON MAINWARING IS AN AUTHOR , BLOGGER, OPINION LEADER
AND ADVISOR OF CEOs AND COMMUNITY LEADERS IN HOW TO
CAPITALIZE ON SOCIAL MEDIA TO BUILD PROFITABLE BRANDS WITH
POSITIVE IMPACT, WHICH IS A CONCEPT DISTILLDED IN HIS BOOK “WE
FIRST”.
BETH KANTER IS AN AUTHOR AND FOUNDER OF ONE OF THE MOST
POPULAR BLOGS FOCUSED ON NON-PROFIT ORGANIZATIONS ABOUT
HOW TO USE SOCIAL MEDIA. BETH IS A LECTURER AND FACILITATOR IN
A RANGE OF CONFERENCES, BEING NOMINATED BY FAST COMPANY
AND BY BUSINESSWEEK AS ONE OF THE MOST INFLUENTS WOMEN
IN TECHNOLOGY AND INNOVATION.
PETER SIMS IS AN AUTHOR, ENTERPRENEUR AND ADVISOR OF
COMPANIES AND UNIVERSITIES IN THE USA ON ENTERPRENEURSHIP
AND INNOVATION. PETER WILL SHARE WITH THE AUDIENCE, HIS
INSIGHTS OF HIS LAST BOOK ‘LITTLE BETS’, BASED ON AN EXTENSIVE
RESEARCH WITH AROUND 200 INNOVATORS.

9. SOCIAL IMPACT_
Sr. Zukang pointed out that there are six billion mobile devices worldwide, and 1.2 billion
mobile Web users. In 2011, seven trillion mobile phone texts were sent around the
globe. By the year 2015, 183 billion smart phone applications are expected to be
downloaded.
“These benefits have been vast and profound…
connection technologies have enhanced
productivity by putting information at our
fingertips. They help overcome disadvantages,
contributing to social equity. Thanks to these
tools, many more groups now enjoy access to
essential information, knowledge and services.”
Mr. Zukang

10. PROMOTING ORGANIZATIONS_
IVA WAS CREATED IN 1998, ITS
THE MISSION OF ICOM IS TO MISSION IS TO MOBILIZE AND
PROMOTE COMMUNITY ENGAGE VOLUNTEERS AND PROVIDE
DEVELOPMENT BY MOBILIZING, TRAINING TO VOLUNTEERS AND
CONNECTING AND SUPPORTING NGOs, THUS PROMOTING THE
DONNORS AND CIVIL SOCIETY CULTURE OF VOLUNTEERISM
ORGANIZATIONS, CONVENING
AMONG THE BRAZIL’S POPULATION.
DIFFERENT SECTORS OF SOCIETY IN
IVA WORKS WITH A DATABASE OF
THE REGION OF GREATER
MORE THAN 40 THOUSAND
FLORIANÓPOLIS.
VOLUNTEERS.

11. CAROLINA DE ANDRADE,
SOCIAL GOOD BRASIL, COORDINATOR
MASTERS IN TECHNOLOGY AND INNOVATION MANAGEMENT (SPRU/UNIVERSITY OF SUSSEX, UK) AND SPECIALIST IN ENTREPRENEURSHIP (FGV-
EAESP/BABSON COLLEGE, EUA), WITH WORKING EXPERIENCE IN THE FIELD. TODAY SHE WORKS AT ICOM COORDINATING THE CENTER FOR
SOCIAL INNOVATION. SHE WAS DIRECTOR OF THE ARTEMISIA ACCELERATOR PROGRAM (SP), WHERE SHE WORKED FOR 4 YEARS. SHE IS A LEAD
FELLOW (LEADERSHIP FOR SUSTAINABLE DEVELOPMENT) AND CO-FOUNDER OF SOCIAL ORGANIZATIONS.
TELEPHONE: +55 48 3222-5127 | +55 48 9609-7509
E-MAIL: carolina@icomfloripa.org.br | SKYPE: andrade.carol
TWITTER: @socialgoodbr
FAN PAGE: http://www.facebook.com/SocialGoodBrasil
SLIDESHARE: http://www.slideshare.net/SocialGoodBrasil