Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium. Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 100-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content. In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising. With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others. In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.

2. vvz
SERVICES &
CAPABILITIES

3. Full service digital marketing partner across Bangalore, Chennai
& Mumbai
WEBSITES &
LANDING PAGES
SEARCH
ENGINE
OPTIMISATION
SOCIAL MEDIA
& VIDEO
CONTENT
DIGITAL
ADVERTISING
INFLUENCER
MARKETING

4. Delivering business results for clients across sectors
CONSUMER BRANDS & FMCG
FINANCIAL
SERVICES
TRAVEL &
HOSPITALITY
RETAIL & MALLS

5. Delivering business results for clients across sectors
REAL ESTATE HEALTHCARE CORPORATES
INTERNATIONAL
CLIENTS

6. Thought leaders in Digital Marketing
At Economic Times Real Estate & Digital
Conference in Delhi
In Partnership with Facebook conducted
Masterclass in Mumbai & Bangalore

7. Award Winning Digital Marketing Agency

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RESPONSIVE
WEB/APP
DESIGN &
DEVELOPMENT
A web presence is the voice of a business in the
digital world. Providing the user a good
experience, is the key to building trust and
creating a business-customer relationship. Our
entire process is centrally focused on designing
and developing for great User experiences.

9. We develop creative and responsive websites with effective UX
The Brief
•Understanding Business
goals
•Consumer & UX Research
Wireframes
•Information Hierarchy
•Design Layout
•Functionality
Design
•Color Themes
•Type
•Design aesthetics
Development
•Interactions and Navigation
•Plugins and scripts
•Optimization for Speed and UX
Testing
•Responsive Devices
•Cross - browser testing
•Quality Testing

10. Read our Blog on Website DesignView the website : http://www.gofarmerie.com/
We develop creative and responsive websites with effective UX
We work closely with your business
team to identify the goals of the
website and tailor the user
experience.
Via effective UX achieve higher
revenue growth & profitability.
We have deep experience in open
source technologies and platforms
like Wordpress & Magento.

11. Read our Blog on Website DesignView the website : http://www.gofarmerie.com/
Branding Website for a Real Estate Company, Baashyam Group

12. Read our Blog on Website DesignView the website : http://www.gofarmerie.com/
Branding Website for a global healthcare brand,Westminster

13. Read our Blog on Website DesignView the website : http://www.gofarmerie.com/
Interactive website for a chain of entertainment centres, Iona

14. Read our Blog on Website DesignView the website : http://www.gofarmerie.com/
Wordpress Website Development for a conglomerate, Murugappa Group

15. We build eCommerce sites on Magento, Shopify & Wordpress
Read our Blog on Website DesignView the website : http://www.cherrytin.com/

16. ~70% traffic comes from mobile devices; Mobile-first design
enhances rate of conversion

17. Effective Landing pages with an app like mobile website experience

18. Effective Landing pages with an app like mobile website experience

19. We use analytics & heat maps to optimize conversions

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SEARCH
ENGINE
OPTIMIZATION
SEO enables your website to rank higher in
search engine results increasing its visibility to
prospective clients resulting in ever increasing
traffic. Growth in traffic leads to increased
conversions & sales and ensures business
growth and success.

21. Our approach to SEO: Great content & relevant backlinks

22. SEO Case Study : 3X Growth in Traffic & 4X Growth in Leads
Growth can be seen in 6-8 months depending on intensity of content & backlinks

23. SEO for Housing.com: Engaging content resulted in reach of
25k in 2 weeks
View the infographic on https://housing.com/blog/2015/12/17/6-of-the-worlds-most-expensive-homes/

24. SEO & Content Marketing for Sterling Resorts

25. Created shareable content in multiple languages for Citibank
For e.g. 436 shares across channels

26. Drove reach of 60 million & engagement of 1.5 million users
through digital – in 2016
• Using an Integrated Approach to Content Marketing
40% about
Brand
Content
Specific to
audience
Mix of
Content
Formats

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SOCIAL
MEDIA
MARKETING
Social Media can be very effective in
enabling brand experience & building
strong engagement when executed with a
relevant content strategy.

28. Social media initiatives flow from your brand objectives
Read our Blog on Social Media Marketing

29. Connect with potential customers
online
Our team has expertise in
running campaigns and
managing social media
properties across platforms
(Facebook, G+, Twitter, LinkedIn,
YouTube, Pinterest, Instagram
and bloggers).
We focus on result oriented
engagement on social media, to
ensure optimal ROI
We create an engaged community for your brand
Read our Blog on Social Media

30. Creativity combined with technology to get engagement
Murugappa Group – Jigsaw Puzzle, Crossword, Quizes & more

31. Engaging Content gets higher organic reach – Case Study in
Ecommerce
PETWISH CAMPAIGN - Dog Breeds & Lifestyle Campaign
garnered reach of over 1 lakh with ~43,000 shares

32. Humour can be a great way to connect – Case Study in Self
Publishing
NotionPres – Campaign for Book “The Great Indian Obsession”
garnered reach of close to half a million over a span of a week

33. Use occasions to showcase the brand effectively – Case Study of
Fathers Day
Murugappa Group – Fathers Day Celebrations
garnered ~500 shares and a reach of 1 lakh users in a day

34. We conceptualise, generate and amplify high quality Video
Content

35. We Specialise in Creating Vernacular Video Content in Keeping with
Growing Demand and Popularity of Native Language Online
“6 Life Lessons you can Learn from the Ant” received Phenomenal Likes and Shares in Hindi, in Comparison to the
already Highly popular video in English created for our Client Chola
20,000+ Shares ~3000 Shares

36. Creative & Bi-Lingual helps in increasing shareability
I BUY FRESH : #IbfPaadalVarigal Series

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DIGITAL
ADVERTISING
Today Digital Advertising gives marketers
the ability to sharp focus on prospects,
reach them with relevant, targeted
advertising to elicit a response,
interaction and conversions. All of which
is trackable and measurable, in a cost-
effective manner within defined budgets.

38. Experience in successful large scale Digital Campaigns
We manage spends of over
Member of Google Premier Partners
Member of Facebook India SME Council
Member of Facebook Agency Directory
Gold Partner of Times Internet Marketers
20 member specialized Advertising team
40 crores every
year
across Google, DoubleClick,
FB, Instagram, Yahoo,
Linkedin & Times Internet.

39. We run optimised campaigns across platforms – to deliver
results

40. Our Creative Team strategies with the Advertising Team to
deliver the best results – while focussing on creativity
Visuals & Videos
Details of Product/Service, Price, Key
Details for decision making
Call to Action (CTA), Offers
Experiment & Refine

41. We use Native Language content to reach non-english speaking
segments of TG in 22 regional Languages

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CONTENT &
INFLUENCER
MARKETING
www.influencer.in

43. Our approach to Influencer Marketing
We work with you to
understand your brand
campaign, business goals and
identify the set of influencers
required to deliver results
from a database of over
10,000 influencers.
We work with the identified
influencers to publish and
promote approved content
across various digital media,
including blogs, Facebook,
Twitter, Instagram and
Pinterest.
Receive performance
reports on key
metrics, including
reach, traffic,
conversions and
social engagement.
Identify Collaborate Track Results

44. We run one of India’s largest influener marketing platforms

45. A network of about 10,000 Influencers in different Sectors

46. How Bla Bla Car launched in India using travel influencers

47. Leading FMCG brand, On1y leveraged it to increase brand reach

48. Kiwi Promotion Council, Zespri leveraged it to showcase
alternate uses of Kiwi

49. Citibank used as a way to increase SEO rankings, while
engaging with travellers

50. Content is created and amplified across channels
Some of the work done for Citi Bank
AMPLIFICATION CHANNELS AMPLIFICATION PARTNERS
Social Networks
Facebook, Twitter, G+, Linkedin, etc
Blogger Networks
& Content Discovery Platforms
Indiblogger, BlogAdda, Outbraind, Content.Ad,
Taboola
Forums & Communities
Quora, Mouthshut, etc

51. We track results by goals (leads generated) or transactions
(ecommerce)
Read our Blog on Digital Advertising

52. “Our association with Social Beat
has been great. You guys came in
at a time when we are making a
complete make over and should
accept that the job was very well
done. A complete new website,
and good presence on the social
media are proofs. Would like to
congratulate your team for their
support in curating content, one
in understanding what we want
and the quality.”
“Social Beat took our social media
involvement from infancy to
deeply engaged in just a few
short months. They deliver what
they promise and more. We are
excited with the social media
growth we experienced and the
results demonstrate that the
effort was well worth it. They are
more of Partners than an
agency!”
“I have never worked with a team
that are as aligned with our
business as Social Beat. The best
thing about them is that they
deliver on both fronts - amazing
ideas and flawless execution.
Highly recommend if you are
looking for an ROI driven
marketing team with good
business sense”
Balram Nair,
Vice President
Chennai Angels
Mr.Naveen Valsakumar,
CEO
NotionPress.com
What our clients have to say!
Rajesh Khanchandani
Head of Marketing & BD
Bijlipay

53. We are a bunch of happy, crazy people who mean serious business
70+ digital experts across Bangalore, Chennai & Mumbai
Our 70+ member team is a mix of business strategy, marketing management, advertising, design, development and
technology expertise
TEAM
OUR

54. Leadership Team
Suneil Chawla
Co-Founder
Suneil Chawla is a Commerce graduate from Loyola
College, Chennai and an MBA from IIM Ahmedabad.
Cofounder of Koolkart.com, a social ecommerce
destination for consumers to discover unique fashion
products.
4 years as Case Team Leader at Bain across Boston,
Singapore, Mumbai, Delhi working across projects in
the consumer space
~1 year project with leading handset manufacturer on
Vikas Chawla
Co-Founder
Vikas is a management graduate from the London
School of Economics and a business graduate from the
Loyola College, Chennai.
Has over 2 years experience as a Product/Brand
Manager at TI Cycles, heading digital marketing and
national branding for Hercules cycles across India
Spent ~1 year as EA to Mr. MV Subbiah, Murugappa
Group and Chairman, National Skill Development
Council.

55. Leadership Team
David Appasamy
Head – Brand & Strategy
Experience of over 35 years in companies like ITC Ltd,
Mudra DDB and Sify. Technologies covering Business
Strategy, Brand & Marketing Management, Digital
Marketing and Audience Engagement.
Served on the Multi-stakeholder Advisory Group (MAG)
advising the UN Secretary General on Internet
Governance in 2010 and 2011.
Co-Chair, International Chamber of Commerce’s Task
Force on Internet &Telecoms Infrastructure & Services
from 2006 to 2011.

56. Core Team
Abhishek Kumar
Head – Bangalore
Abhishek Kumar is an MBA graduate from IIM
Ahmedabad and a B.Tech in Computer Science from
SRM University.
He has worked with the Tata Consultancy Services for
~ 1 year before pursuing his MBA. He has consulted a
number of companies such as Cera Sanitaryware,
C.K.Birla group & startups like RideShare.
At Social Beat, he heads the Bangalore branch and is
involved in launching new initiatives for the company,
apart from working on business development.
Rachna G Ganatra
Head: Business Development &
Strategy
Rachna Ganatra has over a decade of experience in
Academic and Business Research & Analytics in various
domains including IT, Banking, Insurance, CPG,
Healthcare, Ecommerce & Retail. Headed delivery,
presales/lead generation/business development,
onsite business understanding, recruitment and related
activities
Over 4 years experience as Engagement Manager at
LatentView Analytics. ~1 year as Director of Business
Development & Sales at ThinkTANC Innovation Labs,
Pune & 4 Years of Experience as Research Investigator
at Madras Institute of Development Studies

57. Core Team
Anuradha Nair
Head – Social Media Innovation
Anuradha has formerly worked with the Confederation
of Indian Industries (CII) & comes with over a decade
of experience in marketing and creative writing.
An advertisement fanatic since childhood, she knows
all the ads, taglines and campaigns of all major brands
by heart. When she is not busy obsessing over social
media strategies she enjoys reading, writing
travelogues and watching spoofs.
She loves to talk and narrate stories all the time which
has led many of her colleagues to slowly walk away!
Rohit Uttamchandani
Head – Performance & Content Management
Rohit spent 5 years in the Merchant Navy before his
passion for everything tech and digital drove him to be
a Digital Marketer.
He is a Google Adwords Certified Professional and also
a Lead Trainer at Digital Vidya, one of the world’s
leading digital marketing training institutes.
He is also a fitness and yoga enthusiast and an avid
reader. When not busy steering digital strategy, he
enjoys reading on his pet subjects – personal finance
and personal development.
He has been in digital marketing since 2013 and leads
the performance management & content management

58. Core Team
Panisa Shah
Head – Creative
Panisa is a graduate with top honors in Electronic
Media and has completed a diploma in marketing
management.
Art has been a part of Panisa’s life since her childhood
and she loves to use bold colors and abstracts. Living
by the mantra “Passion drives perfection”, she aims to
be recognized amongst the top creative designers in
the world.
In her freetime, she is an artist, a shopaholic and a
cook.
Purushothaman
Head - Design
Purushothaman has over a a decade of experience in
web and graphic design, he has honed his graphic
designs skills to produce the wow effect with ease.
With quick turnarounds and plenty of work,
Purushothaman, manages to still live with his mantra
“Live and make others happy”.
During the weekends, he enjoys playing cricket,
watching movie and driving like the Fast & Furious
cast!

59. vvz
CASE
STUDY
& RESULTS
E-Commerce

60. Strong results for Real Estate clients
Drove over 800 crores in real estate sales through
digital marketing in 2016
30%
For some of our
clients, 30% of
their homes are
sold via the digital
medium
1%
Average of the
project value spent
to acquire the
customer
50%
Lower cost per sale
than offline
campaigns & events

61. Strong results for eCommerce clients across verticals
We have delivered strong results for clients
in eCommerce across diverse verticals,
including Fashion Apparel, Home Décor,
Kitchenware and Gourmet
Our initiatives resulted in
3X revenue for clients
within 4 months of
engagement.
These results were achieved with a mix of
Social Media management, SEO, SEM and
Website redevelopment.

62. Follow us
Look forward to growing your brand and business!