Presentation of the seminar conducted on Social Media jointly by Social Beat and KRDS at Indo France Chamber of Commerce and Industry in Chennai on 17th October 2013. The presentation was conducted by Suneil Chawla, Co-Founder of leading digital agency, Social Beat.
The focus of the presentati
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Seminar on Social Media by Social Beat at Indo France Chamber, Chennai
1. 17th October 2013
Presents a workshop on
Social Networks:
«Find a new and profitable way to enhance your brand equity, consumer loyalty and your sales»
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2. How much do you know about social media?
A few interesting numbers
24. The Digital world is being flooded with content; Over 500K comments
on Facebook and 25 hours of video on Youtube per minute
25. Each social network has its unique strenghts and multiple networks
need to be
used in tandem for a brand to make its mark
Facebook
Twitter
Google Plus
Linkedin
Pinterest
Youtube
Blogs
• Large and young Audience
• Highly engaged user
• Engaged audience;
• Possible to broadcast and connect
• Strong tech community
• Popular Google Hangouts
• Senior management and mid-managers with professional interests
• Women engaged in shopping, travel
• Highly engaging platform with video ads/content
• Personalized connection to influencers
26. 3 types of social media communication
Publishing
Content
Connecting
Sharing
27. Publishing content: Post customized content in each social
network
Carpet bombing the same message does not work
44. Things that matter are..
Increased traffic leading to sales
Higher Brand Awareness
Emotional connect with the brand
Analytics to understand the customer
45. Each Social Network provides its custom analytics to measure
engagement
Facebook
Linkedin
51. We would be glad to partner with you.
Please call or email
team@socialbeat.in and + 91 44 42065648
www.socialbeat.in
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Digital Marketing. Focus on Results.