A presentation on the basics of Google Adwords and what one needs to know before starting their first Pay Per Click campaign. This has been made from practical experience of multiple team members of a Google Partner, Social Beat.

1. Basics of

3. Adwords targets a large portion of the web – not just search

4. How does adwords work?

5. Different types of Ads

6. Step 1: Research keywords and break them up into Ad Groups

7. Keywords can be of four types depending on how niche you go

8. Step 2: Depending on each Ad Group, create multiple ads

9. Ad Creation also has techniques

10. Step 3: Ads should be enhanced with Ad Extensions
Location Extension
Call Extension
Sitelinks
Social Extensions

12. How is Quality Score evaluated?
Keywords need to be optimised for better CTR % Quality Score
Click through
rate
Ad Relevance
Landing Page
Experience

13. High Ad Relevance with relevant keywords in title, description and link
By using Ad Extensions and higher bids have number one position and better CTR
Step 4: Manage quality score and bid

14. Relevant Landing page experience relating to the keyword

15. Just by bidding more, a higher Ad position cannot be received

16. It’s a continuous process to keep improving
Managing Bids
Refining Keywords
based on Conversions
Adapting Ads based
on response

17. team@socialbeat.in and + 91 44 42065648
www.socialbeat.in
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