The document outlines an agenda for a Twitter team work session to boost efficiency and effectiveness. The meeting aims to 1) review progress over the past 3 months, 2) identify tasks that can be eliminated or automated to save time, and 3) optimize Twitter strategies going forward. Specific topics of discussion include identifying the most effective activities, automating contests and follower tracking using tools, maximizing the value of management tools like HootSuite, and setting new goals for the next few months as a team.

1. 1 Twitter Team Work Session – boost up efficiency and effectiveness

2. 2 Meeting Agenda Introduction - Overview, Pause, Reassess Elimination & Automation Optimization Wrap -up

3. 3 Part I Introduction - Overview, Pause, Reassess

4. 4 3 Months overview

5. 5 Growth rate over time Month 1 Month 2 Month 4 Month 3

6. 6 Discussion Topics: What worked? What has not? What has been surprising? (good and bad)

7. 7 Part II Elimination & Automation

8. 8 Pareto’s Principle

9. 9 Discussion Topics: If you only had 2 hours a day for Twitter, what would you do? Which 20% of the actions are yielding 80% of the results?

10. 10 Automation: Use tools to manage Twitter contests Tool selection should be based on the following KPI

12. Set up archive folders in advance

14. 14 Advanced Twitter search engine. Dozens of filters enabled, bulk follow/unfollow enabled

15. 15 Klout is an analytics tool that tracks user influence across the social web, HootSuite has embedded the Klout score (0 – 100) on its dashboard Follow back more! Use the Klout score to identify existing influencers, 1-click to Follow them back

16. 16 Great research resource to identify niche experts and most popular lists and trending topics

17. 17 Part III Optimization

19. Hootlet bookmark

20. Keyword tracking

22. 20 Content! Content! Content!

23. 21 Law of the social web

24. 22 Part IV Wrap -up

25. 23 Discussion Topics: What realistic goals can we aim for in the next few months? How can we divide and conquer as a team?

26. 24 Thank you! Yuki Chow Senior Strategist Twitter: sn0wfl8ke yuki.chow@icrossing.com Please note all confidential client info has been removed from this presentation