SlideShare a Scribd company logo
1 of 36
Panorama des
                          USAGES




24/01/2012 emarketingparis By servicesmobiles.fr
Développer	
  

                                                       Recruter	
  

             Web	
  Mobile	
                           Fidéliser	
  

               SMS	
  
    Codes	
  2D	
  
                MMS	
  
                                      Gamifica.on	
  

       Adver.sing	
  
                           WebApps	
  
                                       Local	
  
Social	
  Apps	
  
                                                         Mul.screen	
  	
  	
  

                                                         Web	
  	
  
                                                         Mobile	
  	
  	
  
 NFC	
                 Réalité	
  Augmentée	
            TableAe	
  	
  
       No.fica.on	
                                       TV	
  	
  	
  
                                                         Voiture	
  	
  
                                                         …	
  
Iden%fier	
  
           Concept	
  
           Développement	
  
           Buzz	
  




APPS	
  
Concep%on	
  
                                  Développez	
  
                                  Design	
  
                                  Web	
  >	
  Mobile	
  
                                  Stratégique	
  




Web	
  Mobile	
  &	
  HTML5	
  
Per%nence	
  
                Ciblage	
  
                Contenu	
  
                Fréquence	
  




No.fica.on	
  
Il	
  sont	
  partout,	
  de	
  plus	
  en	
  plus…………	
  


                                                                              Pour	
  Qui	
  
                                                                              Pour	
  Quoi	
  
                                                                              1>100000	
  
                                                                              Web/Apps	
  




Code	
  2D	
  
Objec%f	
  
          Format	
  
          Concep%on	
  
          Tracking	
  >SDK	
  




Ads	
  
Un	
  Geste	
  simple	
  ……..	
  




NFC	
  
Gamifica.on	
  
Réalité	
  Augmentée	
  
Contact	
  :	
  cromei@servicesmobiles.fr	
  
                                     TwiUer	
  :	
  @servicesmobiles	
  
                                     Flickr	
  :	
  servicesmobiles	
  
                                     Youtube:	
  servicesmobiles	
  
                                     www.servicesmobiles.biz	
  




24/01/2012 emarketingparis By servicesmobiles.fr
The Mobile Landscape in France and Europe
E-Marketing Forum - 24 January 2012




Blandine Silverman, Director Mobile
bsilverman@comscore.com
Agenda

–  Mobile Landscape
         Devices & Platforms
         From Phones Towards Connected Devices

  Mobile Media
         What? Content Consumption
         When? Usage Patterns
Mobile Commerce
         Engagement
         Behaviour
         Transactions

  Mobile Marketing
         Several opportunities of contacts with consumers




                   © comScore, Inc.   Proprietary.   13
Mobile Landscape
Devices & Platforms
From Phones Towards Connected Devices




          © comScore, Inc.   Proprietary.   14
Smartphone Adoption Drives Growth in Mobile Media Consumption



             FR Smartphone Penetration                                                       FR Mobile Market Segments

                                                                                                                Just
                                                                                                               Voice             Mobile
                                         Smartphone                                                            13,5%             Media
                                           38,1%                                                                                 43,2%

                                            17.9 million                                                 SMS (and                20.3 million
                      Non                                                                                not mobile
                   Smartphone                                                                             media)
                     61,9%                                                                                 43,3%




Mobile Media User (also called Mobinaute in France) = Used browser,
application, native email, stream or download music and broadcast or on demand
video (does not include SMS)
                                                                                 Product: MobiLens

                                                                                 Data: Three month average ending October 2011

                                     © comScore, Inc.   Proprietary.      15     Country: FR, N=12,247
Google’s Android Has Rapidly Grown its Smartphone Market Share




                                                      Product: MobiLens

                                                      Data: Three month average ending October 2011

               © comScore, Inc.   Proprietary.   16   Country: FR, N=12,247
Google & Apple Gaining in Platform Penetration

  Symbian still represents largest installed base, but declining.
  Google’s Android platform has grown rapidly to represent second largest audience.

                                                                            Europe	
  5:	
  Smartphone	
  Opera.ng	
  Systems	
  	
  

                                  35	
  000	
                                     330,2%	
                                                                                                      350,0%	
  


                                  30	
  000	
                                                                                                                                                   300,0%	
  

                                                                                                                                                                                                250,0%	
  




                                                                                                                                                                                                               %	
  Year	
  on	
  Year	
  Growth	
  	
  
                                  25	
  000	
  
  #	
  Smartphones	
  (000)	
  




                                                                                                                                                                                                200,0%	
  
                                  20	
  000	
  
                                                                                                                                                                    162,6%	
  
                                                                                                                                                                                                150,0%	
  
                                  15	
  000	
  
                                                                                                                                                                                                100,0%	
  
                                                                                                           54,3%	
              63,6%	
  
                                  10	
  000	
  
                                                                                                                                                                                                50,0%	
  
                                                                                                                                                  -­‐12,0%	
  
                                                              -­‐6,2%	
  
                                    5	
  000	
                                                                                                                                                  0,0%	
  

                                            0	
                                                                                                                                                 -­‐50,0%	
  

                                                    Symbian	
  	
            Google	
  	
                 Apple	
                 RIM	
  	
         MicrosoT	
            Other	
  OS	
  	
  
                                                                                                          Oct-­‐2011	
           Growth	
  
                                                                                                                                    Product: MobiLens

                                                                                                                                    Data: Three month average ending October 2010 vs October2011

                                                                        © comScore, Inc.   Proprietary.                    17       Country: EU5, N= 67,792
More Than Smartphones: the Tablets are Coming

  6.6% of EU5 mobile phone owners also used a tablet in October 2011.
  All five countries have similar audiences with between 2.9 million and 3.2 million tablet users.

                      Propor.on	
  of	
  Mobile	
  Owners	
  That	
  Also	
  Own	
  Tablet	
  

    EU5	
                                                                               6,6%	
  

      ES	
                                                                                                    8,8%	
  

       IT	
                                                                               6,9%	
  

      FR	
                                                                               6,8%	
  

     UK	
                                                                         6,2%	
  

      DE	
                                                          5,4%	
  
                                                              Product: MobiLens

                                                              Data: Three month average ending October 2011

                       © comScore, Inc.   Proprietary.   18   Country: EU5, N= 67,792
Connected Device View Changes Platform Market Dynamics

  Operating system platforms extend beyond smartphones to tablets and other connected
  devices.

  Symbian and Android lead the smartphone market; Apple leads in combined market share of
  platforms.
                                       Europe 5: OS Market Share Audience Installed Base
                             Other	
  	
   MicrosoT	
  
                              4%	
            5%	
                                 Apple	
  iOS	
  	
  

                                                RIM	
  	
                    Google	
  Android	
  
                                                8%	
  
      Apple	
  iOS	
  	
                                                             Symbian	
  	
  
        30%	
  
                                                                                             RIM	
  	
  
                                                 Symbian	
  	
                                                                                             Smartphones	
  	
  
                                                   26%	
                            MicrosoT	
  
                                                                                                                                                           Tablets	
  
                  Google	
  
                  Android	
                                                               Other	
  	
                                                      Other	
  Devices	
  (iPod	
  Touch)	
  
                   27%	
  
                                                                                                           0	
     5	
  000	
   10	
  000	
   15	
  000	
   20	
  000	
   25	
  000	
   30	
  000	
   35	
  000	
   40	
  000	
  
                                                                                                                                           Audience	
  Installed	
  Base	
  (000)	
  
                                                                                              Product: MobiLens

                                                                                              Data: Three month average ending October 2011
                                                                                              Country: EU5, N= 67,792
                                      © comScore, Inc.        Proprietary.        19
Tablet Demographics

  European tablet audience is predominantly male (61.9%).
  Largest share of tablet owners are aged 25-34 (22.3%)


         EU5	
  Smartphone	
  Owners	
  by	
  Gender	
                  EU5	
  Tablet	
  Owners	
  by	
  Gender	
  




                                                                             Femme	
  ;	
  
         Femme	
  ;	
                                                         38,1%	
  
          43,7%	
                       Homme;	
                                                        Homme;	
  
                                         56,3%	
                                                         61,9%	
  




                                                                  Product: MobiLens

                                                                  Data: Three month average ending October 2011

                           © comScore, Inc.   Proprietary.   20   Country: EU5, N= 67,792
Mobile Media
Content Consumption
Usage Patterns




          © comScore, Inc.   Proprietary.   21
Browser and Application Usage Showing Continuous Growth
  42.0% of the French mobile market now use apps or their mobile browser, with usage growing at 22%
     year on year.


              France: Browser and Application                                                          France: Used App OR Browser
                       Usage Growth
                                                                                                    45,0%

             40,0%                 37,4%                                       40,0%                40,0%                          +22.1% YoY          42,0%
                                                                35,9%
             35,0%               32,6%                                         35,0%                35,0%
             30,0%                                  28,8%                      30,0%                30,0%
                         23,7%




                                                                                       YoY Growth
                                                                                         % Market
             25,0%                                                             25,0%
  % Market




                                                                                                    25,0%
             20,0%                                         24,6%               20,0%
                                                                                                    20,0%
             15,0%                                                             15,0%
                                                                                                    15,0%
             10,0%                                                             10,0%
                                                                                                    10,0%
             5,0%                                                              5,0%
                                                                                                    5,0%
             0,0%                                                              0,0%
                        Used application            Used browser                                    0,0%
                     (except native games)



                       oct-10      oct-11        Year-on-Year Growth


                                                                                                       Product: MobiLens

                                                                                                       Data: Three month average ending October 2011

                                             © comScore, Inc.   Proprietary.                  22       Country: FR, N= 12,040
Top 10 Smartphone Categories

  Social Networking reached a mobile audience of over 8 million users and was among the fastest
                           growing categories with an increase of 81.6% year on year.

  France has seen explosive growth in mobile access to bank accounts – almost 100% year-on-year –



                                                                        France: Top 10 Smartphone Categories
                           10 000                                                                                                                        120,0%
                            9 000                                                                                  99,9%
 Smartphone Owners (000)




                                                                                                                                                         100,0%
                            8 000                             81,6%
                            7 000       75,5% 71,7%




                                                                                                                                                                  % YoY Growth
                                                                            68,0% 68,3%                                          69,5% 67,8%             80,0%
                            6 000                                                                        63,8%
                                                                                               56,9%
                            5 000                                                                                                                        60,0%
                            4 000
                                                                                                                                                         40,0%
                            3 000
                            2 000
                                                                                                                                                         20,0%
                            1 000
                               0                                                                                                                         0,0%
                                    Personal   Weather       Social            Search      News        Maps     Instant   Bank       Sports Work Email
                                     Email                 Networking                                          Messaging Accounts Information

                                                                              Oct-2010     Oct-2011     Year on Year Growth



                                                                                                         Product: MobiLens

                                                                                                         Data: Three month average ending October 2011

                                                         © comScore, Inc.   Proprietary.          23     Country: FR, N=12,247
PCs for Lunch, Tablets for Dinner on Weekdays

  Most tablet activity was observed in the late evening between 9pm and 11pm.
  Otherwise mobile and tablet consumption patterns were similar with mobile traffic showing
  peaks during typical commuter travel hours (around 9am and 6pm).

  Computer-based traffic had its highest relative consumption during typical office hours,
  spiking around lunchtime.
                         Europe	
  5:	
  Share	
  of	
  Device	
  Page	
  Traffic	
  Over	
  a	
  Day:	
  Wednesday	
  7	
  December	
  2011	
  


                                                   Tablet	
                   Mobile	
                         Computer	
  
     10%	
  
      9%	
  
      8%	
  
      7%	
  
      6%	
  
      5%	
  
      4%	
  
      3%	
  
      2%	
  
      1%	
  
      0%	
  
           12:00	
  AM	
                           6:00	
  AM	
                     12:00	
  PM	
                         6:00	
  PM	
  
                                                                                            Product: Custom Analytix

                                                                                            Data: 7 December 2011

                                       © comScore, Inc.   Proprietary.           24         Country: EU5
Weekend Activity Closely Aligned

  Usage patterns of all three devices align more closely with one another at weekends.
  Two spikes occurred on the Saturday analysed at around 11am and 6pm.
                           Europe	
  5:	
  Share	
  of	
  Device	
  Page	
  Traffic	
  Over	
  a	
  Day:	
  Saturday	
  10	
  December	
  2011	
  

                                                     Tablet	
                  Mobile	
                         Computer	
  

    8%	
  

    7%	
  

    6%	
  

    5%	
  

    4%	
  

    3%	
  

    2%	
  

    1%	
  

    0%	
  
         12:00	
  AM	
                           6:00	
  AM	
                          12:00	
  PM	
                           6:00	
  PM	
  
                                                                                              Product: Custom Analytix

                                                                                              Data: 10 December 2011

                                       © comScore, Inc.   Proprietary.            25          Country: EU5
Mobile Commerce
Engagement
Behaviour
Transactions




         © comScore, Inc.   Proprietary.   26
Mobile Retail Shows Rapid Growth

  Mobile retail is one of the fastest growing phenomena amongst smartphone users, with more
  than 13.6 million EU5 smartphone owners accessing a retail site in October 2011.

  UK had the largest audience (4.7 million), but Germany showed highest growth (112% y-o-y).
                                                                  Growth	
  of	
  Mobile	
  Retail	
  Users	
  (000)	
  
                                                                     Among	
  Smartphone	
  Owners	
  

  16	
  000	
                                                                  Oct	
  2010	
                        Oct	
  2011	
  

  14	
  000	
       +85%	
  

  12	
  000	
  

  10	
  000	
  

    8	
  000	
  

    6	
  000	
                              + 95%
                                                                                  + 112%
    4	
  000	
  
                                                                                                                             + 40%
                                                                                                                                                              + 89%                            + 88%
    2	
  000	
  

            0	
  
                       EU5	
       	
  	
  	
  	
  United	
  Kingdom	
  	
      	
  	
  	
  	
  Germany	
  	
                 	
  	
  	
  	
  Italy	
  	
     	
  	
  	
  	
  France	
  	
     	
  	
  	
  	
  Spain	
  	
  


                                                                                                                  Product: MobiLens

                                                                                                                  Data: Three month average ending October 2010 vs October 2011

                                 © comScore, Inc.           Proprietary.                                27        Country: EU5, N= 67,792
48% of French Smartphone Owners Use Their Phone for a Shopping
Activity While in Retail Store

  Taking a picture of a product is the most common activity with 23.9% reach amongst all ‘Mobile
  Shoppers’, followed by texting or calling friends or family about a product with 16.2% reach

                                      France: Activities Performed in Retail Store
                                             among Smartphone Owners
                          Took picture of a product                                                                                23,9%

     Texted or called friends/family about a product                                                               16,2%

           Sent picture of product to family/friends                                                      13,6%

                       Scanned a product barcode                                                      12,1%

                              Found store location                                       8,6%

                         Compared product prices                                5,2%

                     Researched product features                           4,3%

                          Found coupons or deals                      3,2%

                      Checked product availability                  1,8%

                                                             0,0%      5,0%             10,0%             15,0%            20,0%   25,0%   30,0%
                                                                                                      % Smartphone


                                                                                  Product: MobiLens

                                                                                  Data: Three month average ending October 2011

                               © comScore, Inc.   Proprietary.             28     Country: FR, N=12,247
QR Codes Offer Mobile Engagement Mechanism

  Awareness and use of QR or bar codes in Europe is growing, with Germany leading the
  way in penetration.
                                           %	
  of	
  Smartphone	
  Users	
  Scanning	
  QR/Bar	
  Code	
  


                             14,9	
  

                                                          13,2	
  
                                                                                     12,5	
  
          12,1	
  


                                                                                                               10,0	
  
                                                                                                                               9,6	
  




          EU5	
               DE	
                         UK	
                       FR	
                      ES	
            IT	
  



                                                                               Product: MobiLens

                                                                               Data: Three month average ending October 2011

                        © comScore, Inc.   Proprietary.               29       Country: EU5, N= 67,792
The Smartphone Acts as a Bridge Between Different Types of Media

                                                                                                  QR Codes are mostly scanned while
  42.9% of QR Codes scanned are found                                                              being at home, with a 58.9% reach
  in printed magazines or newspapers.                                                               among Smartphone owners who
                                                                                                    scanned a QR Code
  Mobile successfully reaches different                                    2.2 Million
  type of media; 5.3% of all QR Codes                                      Smartphone             Grocery Stores take second position
  scanned are even seen on TV!                                                owners                with 30.5%
                                                                           scanned QR
                                                                               Code
                                                                             (France)
      Source of QR Code Scanned                                                              Location When Scanning QR
                                                                                                       Code
        Printed magazine or
             newspaper
                                                                         42,9%
                                                                                                          At home                                   58,9%
         Product packaging                                             37,9%
                                                                                                  Grocery store                         30,5%
     Poster or flyer or kiosk                                 29,0%
                                                                                          Outside or on public
                                                                                                transit
                                                                                                                                      22,5%
             Website on PC                               23,8%
  Business card or brochure                  12,8%
                                                                                                    Retail store               16,3%

                   Storefront           7,8%                                                              At work            13,7%

                         TV           5,3%                                                          Restaurant             9,3%

                                0,0% 10,0% 20,0% 30,0% 40,0% 50,0%                                               0,0%       20,0%        40,0%   60,0%   80,0%
                                 % Scanned QR Code with Smartphone
                                                                                                                    % Scanned QR Code with Smartphone
                                                                                      Product: MobiLens

                                                                                      Data: Three month average ending October 2011

                                     © comScore, Inc.   Proprietary.             30   Country: FR, N=12,247
Deal-A-Day Conquers Mobile in France

                                                                                      8.7% of France’s Smartphone owners used deal-a-day services
                                                                                             in October 2011, which accounts for almost 1.6 million of users

                                                                                      21.2% of deal-a-day users accessed the service almost every
                                                                                             day.

                                                                                      Groupon is by far the most popular brand among deal-a-day
                                                                                             users with 62.4% reach.


                                    Frequency of Using Deal-a-Day                                               Top 5 Deal-a-Day                        % Reach Among
                                    50,0%                                                     47,2%                 Brands                              Deal-a-Day Users
% Smartphone Owners Using Deal-a-




                                    45,0%
                                    40,0%                                                                                  Groupon                           62.4%
                                    35,0%                        31,6%
                                    30,0%
                                    25,0%     21,2%
                                    20,0%
                                                                                                                                 KGB                         17.1%
                                    15,0%
              Day




                                    10,0%
                                     5,0%                                                                          Le Bon Plan Du Jour                        6.3%
                                     0,0%
                                            Almost every    At least once             Once to three                      LivingSocial                         5.9%
                                                day          each week                    times
                                                                                     throughout the
                                                                                         month                     Lecoindesprivileges                        5.0%

                                                                                                             Product: MobiLens

                                                                                                             Data: Three month average ending October 2011

                                                           © comScore, Inc.   Proprietary.              31   Country: FR, N=12,247
Mobile Marketing
Several opportunities of contact




            © comScore, Inc.   Proprietary.   32
Brands Can Choose a Number of Methods to Start a Dialogue with
Consumers Using a Smartphone

  Place banner and text ads on mobile internet sites or in applications: 14 millions of the French
                   Smartphone market use Mobile Media and 29% of those users already recalled seeing a web/app ad in
                   October 2011.

  Build a mobile Facebook page: 8,1 millions of all French Smartphone owners access Social
                   Networking sites and 39% of those read posts from organizations, brands or events.

  Place an ad inside a game: You’ll reach 4,5 millions of the Smartphone market who play games and
                   43% of those players said, they have already seen in-game ads.


                                                        France: Methods of Interacting
                              14 millions                among Smartphone Owners
Base: Smartphone




                                                                                8,1 millions
                           29% of Mobile Media
                           users recalled seeing
                              a web/app ad                                      39% of Social                                       4,5 millions
                                                                              Networking users
                                                                               read posts from
                                                                                                                                    43% of Mobile
                                                                                organizations /
                                                                                                                                  Games Players saw
                                                                               brands / events
                                                                                                                                     in-game ads
                              Mobile Media                                    Social Networking                                    Played Games

                                                                                           Product: MobiLens

                                                                                           Data: Three month average ending October 2011

                                            © comScore, Inc.   Proprietary.         33     Country: FR, N=12,247
18% of Mobile Games Players with a Smartphone Made In-Game
Purchase in France

  Most in-game purchases are made to buy cash points or tokens with 48.9% reach among in-game
  purchases, followed by purchasing virtual goods with 42.4%.




       More than 4.5 million                                                                                       Type of In-Game Purchase
     played mobile games on                                                                             60,0%




                                                              % Made In-Game Purchase with Smartphone
        their Smartphones
                                                                                                                    48,9%
                                                                                                        50,0%
                                                                                                                                     42,4%
                                                                                                        40,0%


                                            18% of                                                      30,0%                                            24,8%
                                         those made
                                           in-game                                                      20,0%
                                          purchases
                                                                                                        10,0%
                                                                                                                                                                 3,7%
                                                                                                        0,0%
                                                                                                                  Purchased     Purchased     Upgraded Purchased gift
                                                                                                                 cash, points, virtual goods   game or    for another
                                                                                                                   or tokens                 added levels    player



                                                                                                         Product: MobiLens

                                                                                                         Data: Three month average ending October 2011

                           © comScore, Inc.   Proprietary.   34                                          Country: FR, N=12,247
SMS Advertising Still Increasing

  In October 2011, more than 10 Million Smartphone owners received an SMS ad, which represents 58%
                            of the total Smartphone audience.

  9% of those who received SMS ads on Smartphone responded to an ad.


                                                                  France: SMS Advertising Market
                            12 000                                                                                                                                 12%
                                                                                                                                                          10 460
                                                        11%        11%
# Smartphone Owners (000)




                                                                                 11%                                                                               11%




                                                                                                                                                                         % Responded to SMS Ad
                            10 000
                                      9%       10%
                                                                                                9%                                                                 10%
                             8 000                                                         9%
                                     6 293                                                             8%                                                  9%
                                                                                                                  8%                                               9%
                             6 000
                                                                                                                              7%                     8%            8%
                                                                                                                                         7%
                             4 000
                                                                                                                                                                   7%
                             2 000                                                                                                                                 6%

                                0                                                                                                                                  5%
                                     oct.-14   nov.-14 déc.-14 janv.-15 févr.-15 mars-15 avr.-15      mai-15    juin-15      juil.-15   août-15 sept.-15 oct.-15

                                                             Received SMS Ads                   Responded to SMS advertisement




                                                                                                     Product: MobiLens

                                                                                                     Data: Three month average ending October 2011
                                                                                                     Country: FR, N=12,247
                                                         © comScore, Inc.   Proprietary.        35
Thank you
Any Questions?




Blandine Silverman
bsilverman@comscore.com

More Related Content

What's hot

Mobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of MobileMobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of MobileThe Media Kitchen
 
Security considerations while being Social and Mobile
Security considerations while being Social and MobileSecurity considerations while being Social and Mobile
Security considerations while being Social and MobileNalneesh Gaur
 
Future Insight: Mobile Commerce in Japan
Future Insight: Mobile Commerce in JapanFuture Insight: Mobile Commerce in Japan
Future Insight: Mobile Commerce in JapanChristopher Billich
 
Overcoming challenges of implementing mobile audience measurement studies in ...
Overcoming challenges of implementing mobile audience measurement studies in ...Overcoming challenges of implementing mobile audience measurement studies in ...
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
 
CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012Jason Cross
 
Mobile Megatrends 2008 (VisionMobile)
Mobile Megatrends 2008 (VisionMobile)Mobile Megatrends 2008 (VisionMobile)
Mobile Megatrends 2008 (VisionMobile)guest94da57
 
Mobile Megatrends 2010 (VisionMobile)
Mobile Megatrends 2010 (VisionMobile)Mobile Megatrends 2010 (VisionMobile)
Mobile Megatrends 2010 (VisionMobile)SlashData
 
Mobile: ultimate personalised marketing
Mobile: ultimate personalised marketingMobile: ultimate personalised marketing
Mobile: ultimate personalised marketingTheIDM
 
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...G3 Communications
 
Believe
BelieveBelieve
BelieveAdmeld
 
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS InMobi
 
Inc pres (dma bristol messaging) 24 jun11 v1.0
Inc pres (dma bristol messaging) 24 jun11 v1.0Inc pres (dma bristol messaging) 24 jun11 v1.0
Inc pres (dma bristol messaging) 24 jun11 v1.0Jason Cross
 
QE July 2011 - Global Report
QE July 2011 - Global ReportQE July 2011 - Global Report
QE July 2011 - Global ReportInMobi
 
UK Mobile Market Overview #1, 2010
UK Mobile Market Overview #1, 2010UK Mobile Market Overview #1, 2010
UK Mobile Market Overview #1, 2010Jason Cross
 
Inc pres (dma bristol apps) 24 jun11 v1.1
Inc pres (dma bristol apps) 24 jun11 v1.1Inc pres (dma bristol apps) 24 jun11 v1.1
Inc pres (dma bristol apps) 24 jun11 v1.1Jason Cross
 
QE July 2011 - Europe Report
QE July 2011 - Europe ReportQE July 2011 - Europe Report
QE July 2011 - Europe ReportInMobi
 
Introduction to Mobile Marketing
Introduction to Mobile MarketingIntroduction to Mobile Marketing
Introduction to Mobile MarketingMike Craig
 
Mobile Advertising Mar 10
Mobile Advertising Mar 10Mobile Advertising Mar 10
Mobile Advertising Mar 10Exicon
 

What's hot (20)

Mobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of MobileMobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of Mobile
 
Security considerations while being Social and Mobile
Security considerations while being Social and MobileSecurity considerations while being Social and Mobile
Security considerations while being Social and Mobile
 
Future Insight: Mobile Commerce in Japan
Future Insight: Mobile Commerce in JapanFuture Insight: Mobile Commerce in Japan
Future Insight: Mobile Commerce in Japan
 
Com score how_multi-screen_consumers_are_changing_media_dynamics
Com score how_multi-screen_consumers_are_changing_media_dynamicsCom score how_multi-screen_consumers_are_changing_media_dynamics
Com score how_multi-screen_consumers_are_changing_media_dynamics
 
Overcoming challenges of implementing mobile audience measurement studies in ...
Overcoming challenges of implementing mobile audience measurement studies in ...Overcoming challenges of implementing mobile audience measurement studies in ...
Overcoming challenges of implementing mobile audience measurement studies in ...
 
CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012
 
Mobile Megatrends 2008 (VisionMobile)
Mobile Megatrends 2008 (VisionMobile)Mobile Megatrends 2008 (VisionMobile)
Mobile Megatrends 2008 (VisionMobile)
 
Mobile Marketing-the 3rd Screen, an introduction
Mobile Marketing-the 3rd Screen, an introductionMobile Marketing-the 3rd Screen, an introduction
Mobile Marketing-the 3rd Screen, an introduction
 
Mobile Megatrends 2010 (VisionMobile)
Mobile Megatrends 2010 (VisionMobile)Mobile Megatrends 2010 (VisionMobile)
Mobile Megatrends 2010 (VisionMobile)
 
Mobile: ultimate personalised marketing
Mobile: ultimate personalised marketingMobile: ultimate personalised marketing
Mobile: ultimate personalised marketing
 
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...
 
Believe
BelieveBelieve
Believe
 
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS
 
Inc pres (dma bristol messaging) 24 jun11 v1.0
Inc pres (dma bristol messaging) 24 jun11 v1.0Inc pres (dma bristol messaging) 24 jun11 v1.0
Inc pres (dma bristol messaging) 24 jun11 v1.0
 
QE July 2011 - Global Report
QE July 2011 - Global ReportQE July 2011 - Global Report
QE July 2011 - Global Report
 
UK Mobile Market Overview #1, 2010
UK Mobile Market Overview #1, 2010UK Mobile Market Overview #1, 2010
UK Mobile Market Overview #1, 2010
 
Inc pres (dma bristol apps) 24 jun11 v1.1
Inc pres (dma bristol apps) 24 jun11 v1.1Inc pres (dma bristol apps) 24 jun11 v1.1
Inc pres (dma bristol apps) 24 jun11 v1.1
 
QE July 2011 - Europe Report
QE July 2011 - Europe ReportQE July 2011 - Europe Report
QE July 2011 - Europe Report
 
Introduction to Mobile Marketing
Introduction to Mobile MarketingIntroduction to Mobile Marketing
Introduction to Mobile Marketing
 
Mobile Advertising Mar 10
Mobile Advertising Mar 10Mobile Advertising Mar 10
Mobile Advertising Mar 10
 

Viewers also liked

Publicité mobile
Publicité mobilePublicité mobile
Publicité mobileAgence-Pi2R
 
BAROMÈTRE SUR L’UTILISATION DES TIC EN TUNISIE : ÊTES-VOUS GEEK?
BAROMÈTRE SUR L’UTILISATION DES TIC EN TUNISIE : ÊTES-VOUS GEEK?BAROMÈTRE SUR L’UTILISATION DES TIC EN TUNISIE : ÊTES-VOUS GEEK?
BAROMÈTRE SUR L’UTILISATION DES TIC EN TUNISIE : ÊTES-VOUS GEEK?Marwa Zouawi
 
Les usages des Tablonautes en France
Les usages des Tablonautes en FranceLes usages des Tablonautes en France
Les usages des Tablonautes en Franceservicesmobiles.fr
 
COMMUNIQUER AVEC LE MALADE ALZHEIMER
COMMUNIQUER AVEC LE MALADE ALZHEIMERCOMMUNIQUER AVEC LE MALADE ALZHEIMER
COMMUNIQUER AVEC LE MALADE ALZHEIMERalzheimer.tunisie
 
Présentation de Facebook
Présentation de FacebookPrésentation de Facebook
Présentation de FacebookTunisie-SIC
 
Très haut débit - Tactis
Très haut débit - TactisTrès haut débit - Tactis
Très haut débit - TactisUNITEC
 
Enseignement en ligne en Tunisie: Usage des TIC
Enseignement en ligne en Tunisie: Usage des TICEnseignement en ligne en Tunisie: Usage des TIC
Enseignement en ligne en Tunisie: Usage des TICNouha Belaid
 
Nouha Belaid- Éduquer aux médias sociaux #terrorisme
Nouha Belaid- Éduquer aux médias sociaux #terrorismeNouha Belaid- Éduquer aux médias sociaux #terrorisme
Nouha Belaid- Éduquer aux médias sociaux #terrorismeNouha Belaid
 
Les Applications CRM mobile Tunisie Telecom Pour BlackBerry
Les Applications CRM mobile Tunisie Telecom Pour BlackBerryLes Applications CRM mobile Tunisie Telecom Pour BlackBerry
Les Applications CRM mobile Tunisie Telecom Pour BlackBerrytunisieblackberry
 
Etude global télécom France 2012
Etude global télécom France 2012Etude global télécom France 2012
Etude global télécom France 2012Cedric Buisson
 
Cartographie et SIG_Partie1
Cartographie et SIG_Partie1Cartographie et SIG_Partie1
Cartographie et SIG_Partie1Ibrahima Sylla
 
Rapport stage IP-MSAN Tunisie télécom
Rapport stage IP-MSAN Tunisie télécomRapport stage IP-MSAN Tunisie télécom
Rapport stage IP-MSAN Tunisie télécomSiwar GUEMRI
 
AP Physics - Chapter 4 Powerpoint
AP Physics - Chapter 4 PowerpointAP Physics - Chapter 4 Powerpoint
AP Physics - Chapter 4 PowerpointMrreynon
 
The Sharing Economy
The Sharing EconomyThe Sharing Economy
The Sharing EconomyLoic Le Meur
 
10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made Millions10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made MillionsMark Fidelman
 

Viewers also liked (17)

Publicité mobile
Publicité mobilePublicité mobile
Publicité mobile
 
BAROMÈTRE SUR L’UTILISATION DES TIC EN TUNISIE : ÊTES-VOUS GEEK?
BAROMÈTRE SUR L’UTILISATION DES TIC EN TUNISIE : ÊTES-VOUS GEEK?BAROMÈTRE SUR L’UTILISATION DES TIC EN TUNISIE : ÊTES-VOUS GEEK?
BAROMÈTRE SUR L’UTILISATION DES TIC EN TUNISIE : ÊTES-VOUS GEEK?
 
Les usages des Tablonautes en France
Les usages des Tablonautes en FranceLes usages des Tablonautes en France
Les usages des Tablonautes en France
 
COMMUNIQUER AVEC LE MALADE ALZHEIMER
COMMUNIQUER AVEC LE MALADE ALZHEIMERCOMMUNIQUER AVEC LE MALADE ALZHEIMER
COMMUNIQUER AVEC LE MALADE ALZHEIMER
 
Amira stage2012
Amira stage2012Amira stage2012
Amira stage2012
 
Présentation de Facebook
Présentation de FacebookPrésentation de Facebook
Présentation de Facebook
 
Très haut débit - Tactis
Très haut débit - TactisTrès haut débit - Tactis
Très haut débit - Tactis
 
Enseignement en ligne en Tunisie: Usage des TIC
Enseignement en ligne en Tunisie: Usage des TICEnseignement en ligne en Tunisie: Usage des TIC
Enseignement en ligne en Tunisie: Usage des TIC
 
Nouha Belaid- Éduquer aux médias sociaux #terrorisme
Nouha Belaid- Éduquer aux médias sociaux #terrorismeNouha Belaid- Éduquer aux médias sociaux #terrorisme
Nouha Belaid- Éduquer aux médias sociaux #terrorisme
 
Les Applications CRM mobile Tunisie Telecom Pour BlackBerry
Les Applications CRM mobile Tunisie Telecom Pour BlackBerryLes Applications CRM mobile Tunisie Telecom Pour BlackBerry
Les Applications CRM mobile Tunisie Telecom Pour BlackBerry
 
Etude global télécom France 2012
Etude global télécom France 2012Etude global télécom France 2012
Etude global télécom France 2012
 
Cartographie et SIG_Partie1
Cartographie et SIG_Partie1Cartographie et SIG_Partie1
Cartographie et SIG_Partie1
 
Rapport stage IP-MSAN Tunisie télécom
Rapport stage IP-MSAN Tunisie télécomRapport stage IP-MSAN Tunisie télécom
Rapport stage IP-MSAN Tunisie télécom
 
2016 baromobile OMD - SFR
2016 baromobile OMD - SFR 2016 baromobile OMD - SFR
2016 baromobile OMD - SFR
 
AP Physics - Chapter 4 Powerpoint
AP Physics - Chapter 4 PowerpointAP Physics - Chapter 4 Powerpoint
AP Physics - Chapter 4 Powerpoint
 
The Sharing Economy
The Sharing EconomyThe Sharing Economy
The Sharing Economy
 
10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made Millions10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made Millions
 

Similar to The Mobile Landscape in France and Europe

Building more informed_mobile_strategies
Building more informed_mobile_strategiesBuilding more informed_mobile_strategies
Building more informed_mobile_strategiesElena Pikunova
 
7 Tips for Mobile Lead Generation - Oct. 2010
7 Tips for Mobile Lead Generation - Oct. 20107 Tips for Mobile Lead Generation - Oct. 2010
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
 
MobilityCMS
MobilityCMSMobilityCMS
MobilityCMS7thMedia
 
Smartphone Market Trends
Smartphone Market TrendsSmartphone Market Trends
Smartphone Market TrendsJustin Lee
 
Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Kenko Health, Inc.
 
Mobile Advertising Presentation
Mobile Advertising PresentationMobile Advertising Presentation
Mobile Advertising PresentationEmediate
 
Mobile Internet Apr09
Mobile Internet Apr09Mobile Internet Apr09
Mobile Internet Apr09tiniporter
 
Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1iStrategy
 
L'état de l'industrie de la publicité mobile US
L'état de l'industrie de la publicité mobile USL'état de l'industrie de la publicité mobile US
L'état de l'industrie de la publicité mobile USservicesmobiles.fr
 
State of mobile advertising in US
State of mobile advertising in USState of mobile advertising in US
State of mobile advertising in USSumit Roy
 
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...QuestBack AG
 
Van wyk hothouse mobile 2012 sydney
Van wyk hothouse mobile 2012 sydneyVan wyk hothouse mobile 2012 sydney
Van wyk hothouse mobile 2012 sydneyiStrategy
 
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12The State of Mobile Adversating Q2 2012 (Opera software) -JUL12
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12Retelur Marketing
 
The State of Mobile Advertising Q2 2012
The State of Mobile Advertising Q2 2012The State of Mobile Advertising Q2 2012
The State of Mobile Advertising Q2 2012Ad6Media Germany
 
Roadshow asia nick lane content services & apps
Roadshow asia nick lane content services & appsRoadshow asia nick lane content services & apps
Roadshow asia nick lane content services & appsmobilesquared Ltd
 
The new web: mobile New technologies, new applications (new ways of connectin...
The new web: mobile New technologies, new applications (new ways of connectin...The new web: mobile New technologies, new applications (new ways of connectin...
The new web: mobile New technologies, new applications (new ways of connectin...adtech
 
M2 roadshow europe nick lane mobile squared
M2 roadshow europe nick lane mobile squaredM2 roadshow europe nick lane mobile squared
M2 roadshow europe nick lane mobile squaredmobilesquared Ltd
 
Measuring Digital Consumer Journeys
Measuring Digital Consumer JourneysMeasuring Digital Consumer Journeys
Measuring Digital Consumer JourneysConnected-Blog
 

Similar to The Mobile Landscape in France and Europe (20)

Building more informed_mobile_strategies
Building more informed_mobile_strategiesBuilding more informed_mobile_strategies
Building more informed_mobile_strategies
 
7 Tips for Mobile Lead Generation - Oct. 2010
7 Tips for Mobile Lead Generation - Oct. 20107 Tips for Mobile Lead Generation - Oct. 2010
7 Tips for Mobile Lead Generation - Oct. 2010
 
MobilityCMS
MobilityCMSMobilityCMS
MobilityCMS
 
Smartphone Market Trends
Smartphone Market TrendsSmartphone Market Trends
Smartphone Market Trends
 
Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...
 
Mobile Advertising Presentation
Mobile Advertising PresentationMobile Advertising Presentation
Mobile Advertising Presentation
 
Mobile Internet Apr09
Mobile Internet Apr09Mobile Internet Apr09
Mobile Internet Apr09
 
Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1
 
L'état de l'industrie de la publicité mobile US
L'état de l'industrie de la publicité mobile USL'état de l'industrie de la publicité mobile US
L'état de l'industrie de la publicité mobile US
 
State of mobile advertising in US
State of mobile advertising in USState of mobile advertising in US
State of mobile advertising in US
 
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...
 
Van wyk hothouse mobile 2012 sydney
Van wyk hothouse mobile 2012 sydneyVan wyk hothouse mobile 2012 sydney
Van wyk hothouse mobile 2012 sydney
 
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12The State of Mobile Adversating Q2 2012 (Opera software) -JUL12
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12
 
The State of Mobile Advertising Q2 2012
The State of Mobile Advertising Q2 2012The State of Mobile Advertising Q2 2012
The State of Mobile Advertising Q2 2012
 
Roadshow asia nick lane content services & apps
Roadshow asia nick lane content services & appsRoadshow asia nick lane content services & apps
Roadshow asia nick lane content services & apps
 
Seventynine.mobi
Seventynine.mobiSeventynine.mobi
Seventynine.mobi
 
The new web: mobile New technologies, new applications (new ways of connectin...
The new web: mobile New technologies, new applications (new ways of connectin...The new web: mobile New technologies, new applications (new ways of connectin...
The new web: mobile New technologies, new applications (new ways of connectin...
 
M2 roadshow europe nick lane mobile squared
M2 roadshow europe nick lane mobile squaredM2 roadshow europe nick lane mobile squared
M2 roadshow europe nick lane mobile squared
 
Measuring Digital Consumer Journeys
Measuring Digital Consumer JourneysMeasuring Digital Consumer Journeys
Measuring Digital Consumer Journeys
 
Crowdring
CrowdringCrowdring
Crowdring
 

More from servicesmobiles.fr

Barometre 2019 startup-grand_groupe
Barometre 2019 startup-grand_groupeBarometre 2019 startup-grand_groupe
Barometre 2019 startup-grand_groupeservicesmobiles.fr
 
Extract Paper Invest Slush 2016
Extract Paper Invest Slush 2016Extract Paper Invest Slush 2016
Extract Paper Invest Slush 2016servicesmobiles.fr
 
Extract Paper Invest Web Summit 2016
Extract Paper Invest Web Summit 2016Extract Paper Invest Web Summit 2016
Extract Paper Invest Web Summit 2016servicesmobiles.fr
 
Barometre adblocking nov 2016
Barometre adblocking nov 2016 Barometre adblocking nov 2016
Barometre adblocking nov 2016 servicesmobiles.fr
 
perspectives du m-commerce dans le monde
perspectives du m-commerce dans le mondeperspectives du m-commerce dans le monde
perspectives du m-commerce dans le mondeservicesmobiles.fr
 
Les Gagnants LesAppAwards_2016
Les Gagnants LesAppAwards_2016Les Gagnants LesAppAwards_2016
Les Gagnants LesAppAwards_2016servicesmobiles.fr
 
Etude distree #connectdays salon des objets connectes 2016
Etude distree #connectdays  salon des objets connectes 2016  Etude distree #connectdays  salon des objets connectes 2016
Etude distree #connectdays salon des objets connectes 2016 servicesmobiles.fr
 
Une journée dans la vie d’un consommateur de média
Une journée dans la vie d’un consommateur de médiaUne journée dans la vie d’un consommateur de média
Une journée dans la vie d’un consommateur de médiaservicesmobiles.fr
 
Meetup lafrenchmobile : Réalité Augmentée et Virtuelle - Disrupting Mobile By...
Meetup lafrenchmobile : Réalité Augmentée et Virtuelle - Disrupting Mobile By...Meetup lafrenchmobile : Réalité Augmentée et Virtuelle - Disrupting Mobile By...
Meetup lafrenchmobile : Réalité Augmentée et Virtuelle - Disrupting Mobile By...servicesmobiles.fr
 
Micro-Moments: Your Guide to Winning the Shift to Mobile
Micro-Moments: Your Guide to Winning the Shift to MobileMicro-Moments: Your Guide to Winning the Shift to Mobile
Micro-Moments: Your Guide to Winning the Shift to Mobileservicesmobiles.fr
 
La domotique et les objets connectés 2015
La domotique et les objets connectés 2015La domotique et les objets connectés 2015
La domotique et les objets connectés 2015servicesmobiles.fr
 
Messagerie instantanée : les plus populaires dans le monde
Messagerie instantanée : les plus populaires dans le mondeMessagerie instantanée : les plus populaires dans le monde
Messagerie instantanée : les plus populaires dans le mondeservicesmobiles.fr
 

More from servicesmobiles.fr (20)

Barometre 2019 startup-grand_groupe
Barometre 2019 startup-grand_groupeBarometre 2019 startup-grand_groupe
Barometre 2019 startup-grand_groupe
 
Extract Paper Invest Slush 2016
Extract Paper Invest Slush 2016Extract Paper Invest Slush 2016
Extract Paper Invest Slush 2016
 
Extract Paper Invest Web Summit 2016
Extract Paper Invest Web Summit 2016Extract Paper Invest Web Summit 2016
Extract Paper Invest Web Summit 2016
 
Barometre adblocking nov 2016
Barometre adblocking nov 2016 Barometre adblocking nov 2016
Barometre adblocking nov 2016
 
perspectives du m-commerce dans le monde
perspectives du m-commerce dans le mondeperspectives du m-commerce dans le monde
perspectives du m-commerce dans le monde
 
Les Gagnants LesAppAwards_2016
Les Gagnants LesAppAwards_2016Les Gagnants LesAppAwards_2016
Les Gagnants LesAppAwards_2016
 
Session 8 Les AppAwards 2016
Session 8 Les AppAwards 2016Session 8 Les AppAwards 2016
Session 8 Les AppAwards 2016
 
Session 7 Les AppAwards 2016
Session 7 Les AppAwards 2016Session 7 Les AppAwards 2016
Session 7 Les AppAwards 2016
 
Session 6 Les AppAwards 2016
Session 6 Les AppAwards 2016Session 6 Les AppAwards 2016
Session 6 Les AppAwards 2016
 
Session 5 Les AppAwards 2016
Session 5 Les AppAwards 2016Session 5 Les AppAwards 2016
Session 5 Les AppAwards 2016
 
Session 4 Les AppAwards 2016
Session 4 Les AppAwards 2016Session 4 Les AppAwards 2016
Session 4 Les AppAwards 2016
 
Session 3 Les AppAwards 2016
Session 3 Les AppAwards 2016Session 3 Les AppAwards 2016
Session 3 Les AppAwards 2016
 
Session 1 Les AppAwards 2016
Session 1 Les AppAwards 2016Session 1 Les AppAwards 2016
Session 1 Les AppAwards 2016
 
Etude distree #connectdays salon des objets connectes 2016
Etude distree #connectdays  salon des objets connectes 2016  Etude distree #connectdays  salon des objets connectes 2016
Etude distree #connectdays salon des objets connectes 2016
 
Une journée dans la vie d’un consommateur de média
Une journée dans la vie d’un consommateur de médiaUne journée dans la vie d’un consommateur de média
Une journée dans la vie d’un consommateur de média
 
Meetup lafrenchmobile : Réalité Augmentée et Virtuelle - Disrupting Mobile By...
Meetup lafrenchmobile : Réalité Augmentée et Virtuelle - Disrupting Mobile By...Meetup lafrenchmobile : Réalité Augmentée et Virtuelle - Disrupting Mobile By...
Meetup lafrenchmobile : Réalité Augmentée et Virtuelle - Disrupting Mobile By...
 
Micro-Moments: Your Guide to Winning the Shift to Mobile
Micro-Moments: Your Guide to Winning the Shift to MobileMicro-Moments: Your Guide to Winning the Shift to Mobile
Micro-Moments: Your Guide to Winning the Shift to Mobile
 
La domotique et les objets connectés 2015
La domotique et les objets connectés 2015La domotique et les objets connectés 2015
La domotique et les objets connectés 2015
 
Messagerie instantanée : les plus populaires dans le monde
Messagerie instantanée : les plus populaires dans le mondeMessagerie instantanée : les plus populaires dans le monde
Messagerie instantanée : les plus populaires dans le monde
 
Facebook Q2 2015 Results
Facebook Q2 2015 ResultsFacebook Q2 2015 Results
Facebook Q2 2015 Results
 

Recently uploaded

Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncObject Automation
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 

Recently uploaded (20)

Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation Inc
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 

The Mobile Landscape in France and Europe

  • 1. Panorama des USAGES 24/01/2012 emarketingparis By servicesmobiles.fr
  • 2. Développer   Recruter   Web  Mobile   Fidéliser   SMS   Codes  2D   MMS   Gamifica.on   Adver.sing   WebApps   Local   Social  Apps   Mul.screen       Web     Mobile       NFC   Réalité  Augmentée   TableAe     No.fica.on   TV       Voiture     …  
  • 3. Iden%fier   Concept   Développement   Buzz   APPS  
  • 4. Concep%on   Développez   Design   Web  >  Mobile   Stratégique   Web  Mobile  &  HTML5  
  • 5. Per%nence   Ciblage   Contenu   Fréquence   No.fica.on  
  • 6. Il  sont  partout,  de  plus  en  plus…………   Pour  Qui   Pour  Quoi   1>100000   Web/Apps   Code  2D  
  • 7. Objec%f   Format   Concep%on   Tracking  >SDK   Ads  
  • 8. Un  Geste  simple  ……..   NFC  
  • 11. Contact  :  cromei@servicesmobiles.fr   TwiUer  :  @servicesmobiles   Flickr  :  servicesmobiles   Youtube:  servicesmobiles   www.servicesmobiles.biz   24/01/2012 emarketingparis By servicesmobiles.fr
  • 12. The Mobile Landscape in France and Europe E-Marketing Forum - 24 January 2012 Blandine Silverman, Director Mobile bsilverman@comscore.com
  • 13. Agenda –  Mobile Landscape   Devices & Platforms   From Phones Towards Connected Devices   Mobile Media   What? Content Consumption   When? Usage Patterns Mobile Commerce   Engagement   Behaviour   Transactions   Mobile Marketing   Several opportunities of contacts with consumers © comScore, Inc. Proprietary. 13
  • 14. Mobile Landscape Devices & Platforms From Phones Towards Connected Devices © comScore, Inc. Proprietary. 14
  • 15. Smartphone Adoption Drives Growth in Mobile Media Consumption FR Smartphone Penetration FR Mobile Market Segments Just Voice Mobile Smartphone 13,5% Media 38,1% 43,2% 17.9 million SMS (and 20.3 million Non not mobile Smartphone media) 61,9% 43,3% Mobile Media User (also called Mobinaute in France) = Used browser, application, native email, stream or download music and broadcast or on demand video (does not include SMS) Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 15 Country: FR, N=12,247
  • 16. Google’s Android Has Rapidly Grown its Smartphone Market Share Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 16 Country: FR, N=12,247
  • 17. Google & Apple Gaining in Platform Penetration   Symbian still represents largest installed base, but declining.   Google’s Android platform has grown rapidly to represent second largest audience. Europe  5:  Smartphone  Opera.ng  Systems     35  000   330,2%   350,0%   30  000   300,0%   250,0%   %  Year  on  Year  Growth     25  000   #  Smartphones  (000)   200,0%   20  000   162,6%   150,0%   15  000   100,0%   54,3%   63,6%   10  000   50,0%   -­‐12,0%   -­‐6,2%   5  000   0,0%   0   -­‐50,0%   Symbian     Google     Apple   RIM     MicrosoT   Other  OS     Oct-­‐2011   Growth   Product: MobiLens Data: Three month average ending October 2010 vs October2011 © comScore, Inc. Proprietary. 17 Country: EU5, N= 67,792
  • 18. More Than Smartphones: the Tablets are Coming   6.6% of EU5 mobile phone owners also used a tablet in October 2011.   All five countries have similar audiences with between 2.9 million and 3.2 million tablet users. Propor.on  of  Mobile  Owners  That  Also  Own  Tablet   EU5   6,6%   ES   8,8%   IT   6,9%   FR   6,8%   UK   6,2%   DE   5,4%   Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 18 Country: EU5, N= 67,792
  • 19. Connected Device View Changes Platform Market Dynamics   Operating system platforms extend beyond smartphones to tablets and other connected devices.   Symbian and Android lead the smartphone market; Apple leads in combined market share of platforms. Europe 5: OS Market Share Audience Installed Base Other     MicrosoT   4%   5%   Apple  iOS     RIM     Google  Android   8%   Apple  iOS     Symbian     30%   RIM     Symbian     Smartphones     26%   MicrosoT   Tablets   Google   Android   Other     Other  Devices  (iPod  Touch)   27%   0   5  000   10  000   15  000   20  000   25  000   30  000   35  000   40  000   Audience  Installed  Base  (000)   Product: MobiLens Data: Three month average ending October 2011 Country: EU5, N= 67,792 © comScore, Inc. Proprietary. 19
  • 20. Tablet Demographics   European tablet audience is predominantly male (61.9%).   Largest share of tablet owners are aged 25-34 (22.3%) EU5  Smartphone  Owners  by  Gender   EU5  Tablet  Owners  by  Gender   Femme  ;   Femme  ;   38,1%   43,7%   Homme;   Homme;   56,3%   61,9%   Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 20 Country: EU5, N= 67,792
  • 21. Mobile Media Content Consumption Usage Patterns © comScore, Inc. Proprietary. 21
  • 22. Browser and Application Usage Showing Continuous Growth   42.0% of the French mobile market now use apps or their mobile browser, with usage growing at 22% year on year. France: Browser and Application France: Used App OR Browser Usage Growth 45,0% 40,0% 37,4% 40,0% 40,0% +22.1% YoY 42,0% 35,9% 35,0% 32,6% 35,0% 35,0% 30,0% 28,8% 30,0% 30,0% 23,7% YoY Growth % Market 25,0% 25,0% % Market 25,0% 20,0% 24,6% 20,0% 20,0% 15,0% 15,0% 15,0% 10,0% 10,0% 10,0% 5,0% 5,0% 5,0% 0,0% 0,0% Used application Used browser 0,0% (except native games) oct-10 oct-11 Year-on-Year Growth Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 22 Country: FR, N= 12,040
  • 23. Top 10 Smartphone Categories   Social Networking reached a mobile audience of over 8 million users and was among the fastest growing categories with an increase of 81.6% year on year.   France has seen explosive growth in mobile access to bank accounts – almost 100% year-on-year – France: Top 10 Smartphone Categories 10 000 120,0% 9 000 99,9% Smartphone Owners (000) 100,0% 8 000 81,6% 7 000 75,5% 71,7% % YoY Growth 68,0% 68,3% 69,5% 67,8% 80,0% 6 000 63,8% 56,9% 5 000 60,0% 4 000 40,0% 3 000 2 000 20,0% 1 000 0 0,0% Personal Weather Social Search News Maps Instant Bank Sports Work Email Email Networking Messaging Accounts Information Oct-2010 Oct-2011 Year on Year Growth Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 23 Country: FR, N=12,247
  • 24. PCs for Lunch, Tablets for Dinner on Weekdays   Most tablet activity was observed in the late evening between 9pm and 11pm.   Otherwise mobile and tablet consumption patterns were similar with mobile traffic showing peaks during typical commuter travel hours (around 9am and 6pm).   Computer-based traffic had its highest relative consumption during typical office hours, spiking around lunchtime. Europe  5:  Share  of  Device  Page  Traffic  Over  a  Day:  Wednesday  7  December  2011   Tablet   Mobile   Computer   10%   9%   8%   7%   6%   5%   4%   3%   2%   1%   0%   12:00  AM   6:00  AM   12:00  PM   6:00  PM   Product: Custom Analytix Data: 7 December 2011 © comScore, Inc. Proprietary. 24 Country: EU5
  • 25. Weekend Activity Closely Aligned   Usage patterns of all three devices align more closely with one another at weekends.   Two spikes occurred on the Saturday analysed at around 11am and 6pm. Europe  5:  Share  of  Device  Page  Traffic  Over  a  Day:  Saturday  10  December  2011   Tablet   Mobile   Computer   8%   7%   6%   5%   4%   3%   2%   1%   0%   12:00  AM   6:00  AM   12:00  PM   6:00  PM   Product: Custom Analytix Data: 10 December 2011 © comScore, Inc. Proprietary. 25 Country: EU5
  • 26. Mobile Commerce Engagement Behaviour Transactions © comScore, Inc. Proprietary. 26
  • 27. Mobile Retail Shows Rapid Growth   Mobile retail is one of the fastest growing phenomena amongst smartphone users, with more than 13.6 million EU5 smartphone owners accessing a retail site in October 2011.   UK had the largest audience (4.7 million), but Germany showed highest growth (112% y-o-y). Growth  of  Mobile  Retail  Users  (000)   Among  Smartphone  Owners   16  000   Oct  2010   Oct  2011   14  000   +85%   12  000   10  000   8  000   6  000   + 95% + 112% 4  000   + 40% + 89% + 88% 2  000   0   EU5          United  Kingdom            Germany            Italy            France            Spain     Product: MobiLens Data: Three month average ending October 2010 vs October 2011 © comScore, Inc. Proprietary. 27 Country: EU5, N= 67,792
  • 28. 48% of French Smartphone Owners Use Their Phone for a Shopping Activity While in Retail Store   Taking a picture of a product is the most common activity with 23.9% reach amongst all ‘Mobile Shoppers’, followed by texting or calling friends or family about a product with 16.2% reach France: Activities Performed in Retail Store among Smartphone Owners Took picture of a product 23,9% Texted or called friends/family about a product 16,2% Sent picture of product to family/friends 13,6% Scanned a product barcode 12,1% Found store location 8,6% Compared product prices 5,2% Researched product features 4,3% Found coupons or deals 3,2% Checked product availability 1,8% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% % Smartphone Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 28 Country: FR, N=12,247
  • 29. QR Codes Offer Mobile Engagement Mechanism   Awareness and use of QR or bar codes in Europe is growing, with Germany leading the way in penetration. %  of  Smartphone  Users  Scanning  QR/Bar  Code   14,9   13,2   12,5   12,1   10,0   9,6   EU5   DE   UK   FR   ES   IT   Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 29 Country: EU5, N= 67,792
  • 30. The Smartphone Acts as a Bridge Between Different Types of Media   QR Codes are mostly scanned while   42.9% of QR Codes scanned are found being at home, with a 58.9% reach in printed magazines or newspapers. among Smartphone owners who scanned a QR Code   Mobile successfully reaches different 2.2 Million type of media; 5.3% of all QR Codes Smartphone   Grocery Stores take second position scanned are even seen on TV! owners with 30.5% scanned QR Code (France) Source of QR Code Scanned Location When Scanning QR Code Printed magazine or newspaper 42,9% At home 58,9% Product packaging 37,9% Grocery store 30,5% Poster or flyer or kiosk 29,0% Outside or on public transit 22,5% Website on PC 23,8% Business card or brochure 12,8% Retail store 16,3% Storefront 7,8% At work 13,7% TV 5,3% Restaurant 9,3% 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 0,0% 20,0% 40,0% 60,0% 80,0% % Scanned QR Code with Smartphone % Scanned QR Code with Smartphone Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 30 Country: FR, N=12,247
  • 31. Deal-A-Day Conquers Mobile in France   8.7% of France’s Smartphone owners used deal-a-day services in October 2011, which accounts for almost 1.6 million of users   21.2% of deal-a-day users accessed the service almost every day.   Groupon is by far the most popular brand among deal-a-day users with 62.4% reach. Frequency of Using Deal-a-Day Top 5 Deal-a-Day % Reach Among 50,0% 47,2% Brands Deal-a-Day Users % Smartphone Owners Using Deal-a- 45,0% 40,0% Groupon 62.4% 35,0% 31,6% 30,0% 25,0% 21,2% 20,0% KGB 17.1% 15,0% Day 10,0% 5,0% Le Bon Plan Du Jour 6.3% 0,0% Almost every At least once Once to three LivingSocial 5.9% day each week times throughout the month Lecoindesprivileges 5.0% Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 31 Country: FR, N=12,247
  • 32. Mobile Marketing Several opportunities of contact © comScore, Inc. Proprietary. 32
  • 33. Brands Can Choose a Number of Methods to Start a Dialogue with Consumers Using a Smartphone   Place banner and text ads on mobile internet sites or in applications: 14 millions of the French Smartphone market use Mobile Media and 29% of those users already recalled seeing a web/app ad in October 2011.   Build a mobile Facebook page: 8,1 millions of all French Smartphone owners access Social Networking sites and 39% of those read posts from organizations, brands or events.   Place an ad inside a game: You’ll reach 4,5 millions of the Smartphone market who play games and 43% of those players said, they have already seen in-game ads. France: Methods of Interacting 14 millions among Smartphone Owners Base: Smartphone 8,1 millions 29% of Mobile Media users recalled seeing a web/app ad 39% of Social 4,5 millions Networking users read posts from 43% of Mobile organizations / Games Players saw brands / events in-game ads Mobile Media Social Networking Played Games Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 33 Country: FR, N=12,247
  • 34. 18% of Mobile Games Players with a Smartphone Made In-Game Purchase in France   Most in-game purchases are made to buy cash points or tokens with 48.9% reach among in-game purchases, followed by purchasing virtual goods with 42.4%. More than 4.5 million Type of In-Game Purchase played mobile games on 60,0% % Made In-Game Purchase with Smartphone their Smartphones 48,9% 50,0% 42,4% 40,0% 18% of 30,0% 24,8% those made in-game 20,0% purchases 10,0% 3,7% 0,0% Purchased Purchased Upgraded Purchased gift cash, points, virtual goods game or for another or tokens added levels player Product: MobiLens Data: Three month average ending October 2011 © comScore, Inc. Proprietary. 34 Country: FR, N=12,247
  • 35. SMS Advertising Still Increasing   In October 2011, more than 10 Million Smartphone owners received an SMS ad, which represents 58% of the total Smartphone audience.   9% of those who received SMS ads on Smartphone responded to an ad. France: SMS Advertising Market 12 000 12% 10 460 11% 11% # Smartphone Owners (000) 11% 11% % Responded to SMS Ad 10 000 9% 10% 9% 10% 8 000 9% 6 293 8% 9% 8% 9% 6 000 7% 8% 8% 7% 4 000 7% 2 000 6% 0 5% oct.-14 nov.-14 déc.-14 janv.-15 févr.-15 mars-15 avr.-15 mai-15 juin-15 juil.-15 août-15 sept.-15 oct.-15 Received SMS Ads Responded to SMS advertisement Product: MobiLens Data: Three month average ending October 2011 Country: FR, N=12,247 © comScore, Inc. Proprietary. 35
  • 36. Thank you Any Questions? Blandine Silverman bsilverman@comscore.com