42. People want to be spoken to as
humans and even included in the
design and development process
because if the communication is
done well and there is a connection
then the customer will feel like this
Product is for them…and just them.
42
43. To achieve this you
need to go no
further then
Pat Benatar.
43
44. Pat Benatar told
Millions of people
that Love is a
Battlefield and You
Belong to the Night.
But she also told use
to…
44
45. “Stop using Sex as a
Weapon” but she
never said not to
Use “Creativity as
A weapon”
(yes I know that was a stretch
but I really like PB and
wanted to add her in here!)
45
46. The weapons of creativity go
into the product and the
packaging (if there is any) and
this is why it is so important
that Marketing departments
and product teams work
together from the beginning…
46
85. Find the true niche sites that
your customers are participating
In. These could be:
• Associations and Trade sites
• C ommunity Sites
• Online Forums
85
88. By promoting your customers you are
forming a real connection and with
that connection you will empower
your customers to talk about your
company and indirectly you have
a highly passionate sales force!
88
90. We are living in a Favor
Based Economy
Do favors for Customers,
Partners, Friends and never stop
networking...so you can call in
favors to save the day!
90
91. ”There is no reason to have
a network if you are not
using it.”
91
92. ”There is no reason to have
a network if you are not
using it.”
-Saul Colt (about a minute ago)
92
95. I want to see the term Transparency
be replaced with….
95
96. It should be less about being
“Internet Famous” and more
about getting stuff done
because if you are living in the
Back Channel and having your
customers do most of your
promotion then it will be less
about bragging and leave you
with more time to focus on
creating Word of Mouth
opportunities.
96
97. Quick ways to start WOM conversations!
• Force people to
ask questions?
• M ake them
scratch their
heads!
• Try 100
things!
• Its ok if no one
shows up!
97
97
98. These types of activities will
help build your brand and
when it is all said and done
your brand is the only thing
a competitor can’t steal!
98
99. Because marketing really
has changed and if you
think it is only about
squeezing another 1/8th of
1% to your Customer
Acquisition numbers then
you’re missing the point.
99
