The document summarizes a presentation given to the Fairfield City Council Managers about using social media. It discusses how social media is used widely, provides examples of how some local governments and cities use social media platforms like Facebook and Twitter to engage with residents. The presentation covered statistics on social media usage, examples of case studies of other cities' social media use, and trends in internal social media use. It aimed to demonstrate how social media could be better utilized by the Fairfield City Council to engage with the community.

1. Fairfield City Council
Managers’ Meeting
26 July 2011

2. Welcome and
introductions
Kathy Phelan
Managing Director
Social Media Education Group
www.socialmediaeducationgroup.com
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

3. Presentation overview
Session time- 12:45pm to 2:15pm
Part 1- 12:45pm to 1:30pm
Part 2- 1:30pm to 2:15pm
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

4. Part 1
Introduction and Context
12:45pm - 1:30pm
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

5. 1 There’s something
for everyone online
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

6. 2 Advertisement
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

7. 3 Pop Hat picture
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

8. 4 Social Media-
What is it? Video
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

9. 5 What social media do
you use?
-audience poll
- Facebook
- Twitter
- News & Current Affair
- Blogs & Forums
- Hobbies & Special Interest sites
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

10. 6 Would you like to see
social media used more
by the Council? SMS poll
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

11. 7 Q&A
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

12. Part 2
A window into social media
use by Local Governments
1:30pm-2:15pm
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

13. 1
What is happening
in local governments
around the world?
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

14. 2 Case study 1-
Coventry
http://www.facebook.com-
coventrycc
Directory helps users
find information on
main website.
Stats show it’s a great way
to reach young people.
-13-17 years= 23% of users
-18-24 years = 29% of users
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

15. 3 Case study 2-
City of Miami Beach
http://facebook.com/city-
ofmiamibeach
http://twitter.com/#!/miami-
beachnews
Focus on bradcasting and
information broadcasting
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

16. 4 Case study 3-
NY City and Twitter
http://twitter.com/#!/City-
Minneapolis
http://twitter.com/#!/311NYC
Answer users’ questions
and offers information
about jobs, events, road
closures, etc. Also retweets
from agencies and other
bodies that is relevant
to users.
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

17. 5 NY City video
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

18. 6 Internal
communication
- new trends
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

19. 7 Q&A
www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011

20. www.socialmediaeducationgroup.com
Call 1300 308 468
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