Hot or Not: Which Fundraising Channels Are a Forecast for Success?
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Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
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Hot or Not: Which Fundraising Channels Are a Forecast for Success?
- 1. Steve MacLaughlin – Director, Internet Solutions Frank Barry – Internet Strategy Manager June 21, 2011
- 2. introductions Steve MacLaughlin Director – Internet Solutions @smaclaughlin www.nptrends.com Frank Barry Internet Strategy Manager @franswaa www.netwitsthinktank.com
- 3. Introductions What’s Hot or Not in Online Giving & Multi-Channel Communication What’s Hot or Not in Social Media & Peer-to-Peer Fundraising Questions & Answers agenda
- 4. #hotornot? If You’re Tweeting:
- 5. What’s hot or not in online giving?
- 6. HOT: online giving keeps growing Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
- 7. HOT: online giving was more than $20 billion in 2010 Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
- 8. HOT: international relief and P2p giving in 2010 Source: Chronicle of Philanthropy
- 9. HOT: significant online gift amounts 88% of nonprofits had at least one online gift of $1,000 or more Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
- 10. NOT: Still thinking your donors don’t give online Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel
- 11. NOT: Still thinking online donors won’t give offline Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel
- 12. HOT: donors acquired online give more over time Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel
- 13. NOT: online donors aren’t loyal. Go multichannel. Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel
- 14. What’s hot with mobile? What’s Hot: Text-to-Web What’s Not: Text-to-Give
- 15. Social Media is Hot. Why? A quick overview of why social media works for fundraising.
- 16. 42 % of people in America use Facebook
- 17. 1 12 People on the planet use Facebook today in
- 18. 35 Hours of video is uploaded to YouTube every single minute
- 19. 16 Million people around the world use Twitter
- 20. Up to 52% of sharing on the web happens on Facebook (38% result in clicks). Source: http://bit.ly/loGyDG
- 21. But, … Is Social [Fundraising] Hot? Source: http://bit.ly/gvvyNz
- 22. HOT: Using Individual Social Sites
- 30. NOT: Myspace, Classmates, etc
- 31. HOT: Integrating Social Fundraising
- 34. HOT: Amplifying Supporter Networks
- 35. LiveStrong: Fatcyclist $135k in 7 days
- 37. Not: Paper Pledge Forms pic by Chris Campbell
- 38. What’s hot or not in online giving?
- 39. Questions?
- 40. Thank you! Let’s keep the conversation going… frank.barry@blackbaud.com twitter.com/franswaa Steve MacLaughlin@blackbaud.com twitter.com/SMacLaughlin www.NetWitsThinkTank.com www.nptrends.com
Editor's Notes
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- Social media overviewFundraising on ind. Social media platformsIntegrating social fundraisingAmplifying your message through supporter networks
- Up to 52% of sharing on the web happens on Facebook (38% result in clicks).
- Less than 3% have raised over $10k
- Causes.comThe power is in the individual, their passion, and their networks.Leveraging 600 M+ registered usersActivating individuals networks of 120+ people on average
- Using Twitter to tell your story and create a word of mouth movement …Epic Thanks (aka Tweetsgiving)Created a movement around getting people to share what they were grateful for on Twitter using the hashtag #epicthanks (aka #tweetsgiving)~$14k raised in 7 daysHave a storyCreate a movementEngage people and drive participationAsk last
- Using YouTube to share your story, passion and impact … while raising money.Second largest search engine in the worldGoogle Nonprofit program (Branded channel, call to action overlay, annotations)Personal message to Ryan Seacrest asking for a Tweet to raise money for world reliefCall to action overlay [ Tweet, post to facebook, donate]AnnotationsText to giveThey’ve raised thousands of dollars through this video.
- Pancreatic cancer action network (PanCan)Overlay call-to-action all video
- Pancreatic cancer action network (PanCan)Overlay call-to-action at about .25 secText to give option
- What’s not HOT …… spending time on social sites that are not growing or focused on a niche that really makes sense for your organizationFacebook, YouTube and Twitter all have nonprofit programs and plans to Keep doing more for our sector.
- Integrated social fundraising - Over 32k in 5 daysTwitter, Facebook built in as core pieces of siteAs part of fundraising process people were asked to “share with friends” (i.e. tweet/facebook) when they got to the donation confirmation screenBuild campaign around a storyIntegrate social media as core part of siteAsk/suggest that people share via Facebook, Twitter, emailShow impact
- Fatcyclist135k in 7 daysBlogTwitterFacebookFAF
- 1.5 Million raised through Facebook and Twitter last yearGive supporters simple to use online fundraising toolsMake it simple for supporters to leverage their networks (and track the success)Show impactFocus attention on primary call to action – making a donationSupporting main call to action with key statistics to influence visitors decisionSimple fundraising progress barSocial sharing powered by ShareThisFacebook comments included to drive interaction and return visits
- What’s not hot is NOT giving your supporters the online toolsThey need to help raise money for the cause (you) that They are passionate about.
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