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Social Media ,[object Object],a conversation with a community, ,[object Object],not a monologue with megaphone,[object Object],Susan Tenby,[object Object],TechSoup Global,[object Object],susan@techsoup.org,[object Object],@suzboop,[object Object],Susantenby.com,[object Object],#SM4NP,[object Object]
We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential,[object Object]
TechSoup Global has established an extensive partner network in 32 countries,[object Object],Australia,[object Object],Belgium ,[object Object],Botswana,[object Object],Brazil,[object Object],Bulgaria,[object Object],Canada ,[object Object],Chile ,[object Object],Croatia,[object Object],France,[object Object],Germany ,[object Object],Hong Kong ,[object Object],Hungary,[object Object],India ,[object Object],Ireland,[object Object],Japan ,[object Object],Kenya ,[object Object],Luxembourg ,[object Object],Macau,[object Object],Mexico ,[object Object],Netherlands ,[object Object],New Zealand ,[object Object],Poland ,[object Object],Romania,[object Object],Russia,[object Object],Slovakia,[object Object],Slovenia,[object Object],South Africa,[object Object],Spain,[object Object],Taiwan,[object Object],United Kingdom,[object Object],United States,[object Object]
Online Community and Social Media Team,[object Object],Double-click to enter title,[object Object],Communicating across social media channels for the TechSoup Global online networks,[object Object],Double-click to enter text,[object Object]
Social: What tools to use & ,[object Object],what NOT to do,[object Object],[object Object]
Subscribe to Alerts
Don’t delete or Ignore negative feedback, address it
Don’t use your friends and followers for their networks
Tag Strategically, redundantly across multiple channels
Don’t only broadcast abtyr org, share stories &respond
Don’t be a control freak, but guideconversations,[object Object],[object Object],your SM channels, designate someone!,[object Object]
A few good dashboards,[object Object],Hootsuite:,[object Object],Pros:,[object Object],[object Object]
Allows us to follow multiple streams across many social media sites, creating specialized campaign and search tabs for various projects, events and organizations
Paid version gives downloadable reports for ROI informationCons:,[object Object],[object Object],[object Object]

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Online Community and Social Media Listening Tools Susan Tenby, Senior Manager of Online Community Development, TechSoup Global

Editor's Notes

  1. Janetfouts.com/listen and http://janetfouts.com/controlling-the-conversation/
  2. Having events gives you a reason to share with your community, helps you reach outside communities, gives you the opportunity to be found on topical communities in the archiving, like Slideshare. Enlisting volunteer bloggers and tweeters opens your community up to more people, giving them ownership of the community. Helps create user-generated content.
  3. Take advantage of FB’s graphical interface, don’t usehashtags, they aren’t serving their purpose on FB, tag via FB’s tagging convention.
  4. Cher uses ALL CAPS, tweets longer than 140 so her stream is one long, disjointed tweet