13. Places: Work
77% broadcast radio
21% work computer
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research cc Burtoo
#IMARadio
14. Places: Car
2010, 6% had ever streamed
in their car
2011, 11%,
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research
#IMARadio
15. Places: Car
• Every major car manufacturer has launched or is
developing in-car Internet capability
• Products on the market today include: Ford Sync,
Toyota enTune, Mercedes mBrace, and Hyundai
BlueLink
#IMARadio
17. Powerful, inexpensive portable
devices
Places: On +
Near-ubiquitous high-speed
the move wireless broadband
=
Internet Access Everywhere
And, that means Digital Radio
Access Everywhere
cc William.n
#IMARadio
20. 93%
93% of people in the US
over 18 own / use a local
AM/FM radio
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison cc morberg
Research
#IMARadio
21. 51%
51% of people in the US over
18 have a Facebook profile
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research
#IMARadio
22. 49%
49% own a digital audio
player
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research
cc Jinx!
#IMARadio
23. 31%
31% use / own a Smart
phone
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research
#IMARadio
24. 25%
25% listen to Audio Podcasts
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research
#IMARadio
25. 16%
47% have heard of Pandora
24% have ever listened to Pandora
16% listened to Pandora last month
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research
#IMARadio
27. Pause.
Why?
• 77%. Control. Like the ability to
create radio stations based on favorite
songs or artists
• 74%. Skip. Like the ability to skip.
• 71%. Easy. Easy to use.
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
#IMARadio
28. 13%
13% use / own an Android
Smart phone
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research
#IMARadio
29. 11%
11% use / own a Blackberry
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research
cc Cesar Gonzalez Destinos 360
#IMARadio
30. 9%
9% use / own an iphone
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research
cc Yto
#IMARadio
31. 4%
4% use / own an iPad
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research
cc Yto
#IMARadio
34. Listening
34% listened last month (89
million) and 20% last week.
26% (70 million) in 2010
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison
Research
#IMARadio
47. John Barth, PRX
Jackson Gates,
Pandora
What do you
Scott Fleischer, TuneIn
make of all
this?
Q &A
#IMARadio
48. Thank you.
Sarah Lumbard, slumbard@npr.org
Jackson Gates, jgates@pandora.com
John Barth, john@prx.org
Scott Fleischer scott@tunein.com
#IMARadio
Editor's Notes
Introduction – Sarah Lumbard, NPR Digital Media (Product and Operations), Introduce the panelWhy were here: Environment scan
Introduction – Sarah Lumbard, NPR Digital Media (Product and Operations), Introduce the panelWhy were here: Environment scan
First, it’s a whirlwind tour through places where we listen. There’s change a foot. Next, level setting on the platforms that allow us to listen and discover. The am / fm radio has company. How many people are really using what. Then, the players. The change in how we listen at home, work, in the car, and on the move combined with new platforms to listen on has created opportunity. Players have emerged to explore new opportunities.
Where listening happens.
Home is waking up in the morning to the radio, it’s listening outside while raking, grilling, have a drink; it’s listening in the living room or family room. And that hasn’t changed. . And that listening behavior hasn’t changed. It’s what we turn to when we decide to listen. And, much of what’s changed the behavior is internet access: wi-fi, 3G, 4G, etc. 86% Percentage of homes connected to broadband
Waking up. The alarm clock shares a space with mobile devices.
Sharing spaces: The portable radio, shares space with mobile devices. Yes, this man is raking.
The home radio. It’s sharing space with all sort of devices.
Sharing spaces: The home radio, hi fi and low fi, share a space with the TV, sometimes the best sound system in the house is the TV. True for anyone here? There are devices connect to the TV like Roku to offer access to radio streams. There’s music streaming on TIVO as well.
Sharing spaces: Sonos. Hi fidelity with digital access.
Sharing spaces: Logitech’s squeeze boombox.
Sharing spaces: Logitech’s squeeze boombox.
We listen at work. Of people who listen at work 77% broadcast radio, 21% work computer. ? Picture of a computer?
6% have streamed ever (2010); 11%, 2011; ?, 2012
All the devices that allow us to listen to am / fm and / or internet radio.
This is a bit mixed up. The order is % adoption. Looking at places where we listen and where we discover
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
Other podcast outfits. ? Beyond pod?
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
I want to pause on Pandora for a moment. Is the magic algorythm?
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
This listening is a mix of am /fm streams and lnternet-only streams. The break down is 12% am / fm only; 9% both am/fm and internet only; 13% exclusively internet only
Another source on listening.
All the devices that allow us to listen to am / fm and / or internet radio.
Some of the players. It’s a bit of alphabet soup. Here’s some order. Ahhh.
This is a bit mixed up. The order is % adoption. Looking at places where we listen and where we discover
Amazon Cloud: $20 / yearGooglePlay music, books, movies, apps & games in the cloud. Purchase, upload, listen to music. Promises to become more seamless. (Announces this week)
Also called “streaming music subscribptions” … a bit like owning music so long as you have a subscription.Behaviors: listen, lean back, “radio like” in that it comes to you, no action necessary; curation. Actively select what you like,Community: follow people, share playlists, Business models:Subscription. Spotify, $14.99; Rdio, ….; MOG, …; Rhapsody, $14.99Advertising. Pre-rolls, ads inserted in streams; displyadvertsing on the desktopFreemiumRdio. Friends listening. I discover music by trackiing friends. Business model: free listening on the Web with limits; unlimited listening for $4.99; web and mobile streaming, syncing, links to Sonos and Roku, $9.99; MOG. $4.99 (web only); $9.99 (mobile too) – both integrate with home services like Roku, Sonos, LG, and TVs
All the devices that allow us to listen to am / fm and / or internet radio.
