Social media: ook jouw business! Inspiratiesessie voor studenten communicatiewetenschappen Vives Kortrijk.

1. #SOCIALMEDIA
#KANSEN
#VALKUILEN STEFAAN LAMMERTYN

3. WELCOME

4. Social Media in Vlaanderen
http http://
www.google.be/
imgres? http://
Social Media anno 2019
4

7. Social Media Evangelist

9. https://www.vanhalewyck.be/help-mijn-kind-leeft-online.html

12. Meer weten over az groeninge? Bekijk ons activiteitenrapport online
https://publicaties.azgroeninge.be/activiteitenverslag

15. #WERKENBIJAZGROENINGE
#werkenbijazgroeninge

17. 17

18. WHO LOOKS FOR IT,
WILL FIND IT
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx
#Serendipity

19. Looking for a needle in a haystack
and finding the farmer’s daughter instead

20. Program
1.Introduction:We are halfway...
2. Social media? Definition & Findings
3. Can’t see the wood for the trees
Twitter - LinkedIn - Facebook - Instagram:
tip of the iceberg
4. Sociale Media @VOLVOTRUCKS
Odds & pitfalls
5. On your marks, get set, GO

21. INTRODUCTION: HALF WAY

23. We are not in the age of change
but in a change of age
23

26. “Digital is the new mother tongue”
Fons Leroy - CEO - VDAB
@FonsLeroyVDAB

33. tijd.be

34. Social Media in Vlaanderen
34

38. https://www.youtube.com/watch?v=MGVcBxbWp7M

44. WE ARE HALFWAY
#01 > We are halfway#01 > We are halfway...

45. @hinssen

46. Digital is the new normal
#01 > We zijn halfweg#01 > We are halfway

48. SOCIAL MEDIA ANNO 2019

49. CAN’T SEE THE WOOD
FOR THE TREES
1.Blogs
2.Microblogs:Twitter -Yammer - ...
3.Social Networks: LinkedIn - Facebook -
Google+- ...
4.Media Sharing: Youtube - Slideshare -
Spotify - Pinterest
5.Location Based apps: Foursquare
#03 > Door het bos de bomen#03 > Can’t see the wood for trees

52. https://www.truckinginfo.com/303781/3-things-you-should-know-about-amazon-and-trucking

53. https://transportfutures.net

54. https://www.frankwatching.com

55. Twitter

58. instagram

67. TWITTER

69. Twitter
• Microblog
• SMS of the internet
• Tweets = Messages < 280 characters
• Flow of news items
• Following & Followers
69
Twitter

70. Jargon
• Message(s) = Tweet(s)
• 280 characters
• Users: @username vb. @Volvotrucks
• Following = people you are following
• Followers = people following you
• ReTweet = repost of a tweet (RT)
70
Twitter

71. Jargon
• # HASHTAGS = Metadata
#Matexpo #Gent #busworld
• @Replies: public answer
• DM: Direct Message - private
71
Twitter

74. 74

75. 75

77. Efficient twittering
• Tell others your story
• Better with AddedValue
• Use links in your messages
• Ask questions & give answers
• Share your knowledge & insights
• TXS, be thankful - don’t forget your
grandmother
77
#04 > Twitter#05 > TwitterTwitter

78. Why using Twitter?
• Listening
• Learning and discovering/ People/ Things
• Ask Questions #daretoask #dta
• Give & Receive
• Share knowledge > expert
• Be found! SEO
• Serendipity
#04 > Twitter#05 > TwitterTwitter

81. 81
LinkedIn

82. 82
LinkedIn
Social
Network
#04 > LinkedIn
1. Individual profiles
2. Company pages
3. Groups
LinkedIn

83. 83
#04 > LinkedIn
degrees of separation...
#05 > LinkedInLinkedIn

84. PERSONAL PROFILE

85. COMPANY PROFILE

89. 89

90. Company page

91. Jobs

92. Groups

94. LinkedIn > Network
• Seek and you will find
• Contacts of contacts
• Join groups
• Recommendations
• Presentations
• Detect opportunities
94
#04 > LinkedIn#05 > LinkedInLinkedIn

95. LinkedIn > Network
• Personal invitations
• Dare to ask questions
• Be willing to give answers
• Build up!
• Observe the hygiene of your network
95
#04 > LinkedIn#05 > LinkedInLinkedIn

97. FACEBOOK

98. 101
#04 > Facebook#04 > Facebook

104. ODDS & PITFALLS.

105. Photo by coconinoco - http://flic.kr/p/8g9p1o
6.ToekomstWhat to do with social media

106. SIDE EFFECT
PRINCIPLE
#04 > Odds en PitfallsWhat to do with social media

107. 6.Toekomst
Leaflet & pills...
Side effects
Helpful
#04 > Odds en PitfallsWhat to do with social media

108. Opportunities of SM
1.Branding: know me - like me - trust me
2.Leadgeneration - sales support
3.Recruiting & PR
4.Market research
5.Loyalty - engagement
108
#04 > Odds en PitfallsWhat to do with social media

109. 6.Internal communication
7.Competitive advantages
8.Showing expertise
9.Customer service
109
#05 > Kansen enValkuilen#04 > Odds en Pitfalls
Opportunities of SM
What to do with social media

111. BRANDING

112. LEAD GENERATION

113. 113
#02 > Social media: Definition & Findings
RECRUITMENT
What to do with social media

115. 115
Dare to ask your audience...
RESEARCH
What to do with social media

116. STORYTELLING

118. 118

121. Photo by jenlen - http://flic.kr/p/7ecxTj
CONNECT
UPDATE
SHARE
LEARN
COLLABORATE
INTERNAL
COMMUNICATION

122. INTERNAL
COMMUNICATION

131. Reputation
The internet never forgets!
131
#05 > Kansen enValkuilen

132. 131143

133. 130

137. ON YOUR MARKS, GET SET, GO!

138. ALL TOGETHER.

139. VOLVO TRUCKS
• Target: (Employer) Branding
• Channels: Facebook/Linkedin/Instagram/
• Monitoring: Brands/Keywords from
sector/Colleagues & Competitors
• Tell your story!

140. LOOK FOR
FANS/FRIENDS
FOLLOWERSPhoto by Anne Bennett - http://flic.kr/p/4mk5e8

141. 141

142. Personal Branding Social Selling
Company BrandingEmployer Branding

143. In de praktijk

144. www.laverbe.nl

145. 145

147. Eandis Ambassadeurs #werkenbijeandis

148. HR
Ambassadeurs
Conversation
Managers
Niet-getrainde
collega’s
Getrainde
collega’s

149. DETECTEREN
AMBASSADEURS
SOCIAL BUSINESS
CHAMPIONS
#01

150. DOORHEEN
ORGANISATIE
DIENSTEN
NIVEAUS

151. KENNIS
KENNISSEN
IN KAART
BRENGEN #02

153. KENMERKEN
Snappen mogelijkheden
Willen SM inzetten
Maken online verschil

154. MENSEN
MAKEN
VERSCHIL
Passie laten zien
EANDIS online extra positioneren
Boodschap uitdragen
Elkaar & anderen helpen
Zich buiten eigen eiland begeven

155. SOCIALE MEDIA
TRAININGEN
PRAKTISCH
MAATWERK
#03

157. IK HOOR EN IKVERGEET
IK ZIE EN IK ONTHOUD
IK DOE EN IK BEGRIJP
CONFUCIUS

158. HR Ambassadeurs
• 70 medewerkers gecoacht
• Iedere week iemand aan het
woord over zijn job
• Vanuit het hart van EANDIS
• Alle niveau’s
• Rimpeleffect…
• Wordt vervolgd
• #twunch

159. Onze helden aan het woord

160. Het leven zoals het is

163. 163
Voor én Na

164. Social Media in Vlaanderen

165. Social Media in Vlaanderen

167. 167
Vanuit de hoogte

168. 168
Geef maar gas !

169. 169
Wij zoeken collega’s …

170. 170

173. 173

174. SOCIAL MEDIA
#AZGROENINGE

179. Social Media Ambassadeurs @ az groeninge
Stefaan Lammertyn // Pixular

180. Verschillende profielen…

189. CONCLUSION
• Start listening
• Ensure added value
• Think before you Tweet
• Discover your place
• Search to find people/items
• Give and receive
189
#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

190. CONCLUSION
• Don’t be boring, don’t start online
arguments
• Watch your manners > grandmother!
• Respect 1 of 3 rule
• Help where you can
• Let everyone hear from you regularly
190
#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

193. Give
Share
Multiply
@gitomer.com

194. 205

195. And what have we learned today?
195

196. Create
Content for your
audience and make your
audience Content
196

197. 182
You can find
inspiration in
everything and
if you can’t,
look again

198. Be different !

199. 199
And now, jump !

202. MAKE SURE SM
DOESN’T
BECOME SM
Photo by philippe leroyer - http://flic.kr/p/8eArtT

203. Morvanic Lee

204. Stefaan Lammertyn
Twitter: @slk8500
stefaan.lammertyn@pixular.be
QUESTIONS?
Social Media Evangelist
Linkedin: Stefaan Lammertyn