Market Analysis, Financial Analysis, Integration Strategy, etc.

1. ZOMATO'S
ACQUISITION OF BLINKIT
ANINDYA SINGH
EXECUTIVEEXECUTIVE PGPE

2. 01
02
Problem Statement
Market Analysis
03
04
05
06
Financial Analysis
Integration Strategy
Technology and App Evolution
Customer Acquisition and
Retention
TABLE OF
CONTENTS
07 Marketing and Branding
08 Continuous Evaluation and
Adaptation
09 References

3. Zomato pioneered quick commerce and made it as a primary
strategic USP in the food industry. The rapid growth of the quick
commerce industry for grocery and essential item delivery has
shown its value both in India and worldwide. The above mentioned
synergy of Zomato and Binkit could perfectly align and will help us
with a better business and market positioning.
The acquisition of Blinkit will be our step to capture the quick
commerce industry in India. We have initially invested in Binkit in
August last year. This strategic move into the next big category
comes at the perfect time, as our food business steadily progresses
towards profitability.
PROBLEM STATEMENT
As the CEO of Zomato, I'll be putting forward the action plan and
strategy to make Zomato's acquisition of Blinkit a success.
The following points will be considered:
Financial analysis of quick commerce industry
Competitor's Customer Acquisition Cost and Market Share
Blinkit B2B strategy
Zomato and Blinkit mobile app integration

4. Market Analysis
Thorough market
research for quick
commerce industry:
Growth Potential
Emerging Trends
MARKET ANALYSIS
Market understanding & placement
Competitive
Landscape Analysis
Identifying Key and
Emerging Competitors:
Market Share
Customer Acquisition
Cost
SWOT Analysis
Of the competitors to:
Create a differentiator
Establishing USP

5. Strategizing sustainable financial models for cash-
intensive quick commerce industry
Asessment of financial health and projections of Blinkit,
considering its existing B2B arm and potential synergies
with Zomato's operations
Develop financial models and forecasts to estimate the
revenue potential, cost structures, and profitability of
the combined entity
FINANCIAL ANALYSIS
Evaluation for Financials
KEY RESEARCH STRATEGY

6. Determining the
strategic role of
Blinkit's B2B arm
within Zomato's
operations and identify
opportunities for cross-
selling and
collaboration
Assessing the
scalability of Blinkit's
B2B arm and strategize
its expansion into new
markets, leveraging
Zomato's existing
network and resources
Develop an integration
plan to align Blinkit's
operations and
technology with
Zomato's app, ensuring
a seamless customer
experience and
maximising operational
efficiencies
INTEGRATION STRATEGY
Evaluating Synergies

7. Evaluating the capabilities and limitations of
Zomato's and Blinkit's app offerings and evolving
quick commerce industry features
Identifying areas for app enhancement, such as
integrating Blinkit's features, streamlining ordering
processes, improving delivery tracking, and
enhancing user interfaces.
TECHNOLOGY AND APP
EVOLUTION
Integrating and Leveraging both Platforms
K E Y S T R A T E G Y

8. Leveraging Zomato's extensive customer database
and user insights to target relevant audiences for
Blinkit's B2C and B2B services
Expanding the Blinkit's B2B base for a sustainable,
high revenue and low acquisition cost
CUSTOMER ACQUISITION
AND RETENTION
Competitor | Market
K E Y S T R A T E G Y
Quick Commerce
Market
Revenue Projection
2023 -US$1,578.00m
CAGR 2023-2027-
49.52%
Users by 2027- 52.09m
ARPU- US$117.70
Source: Statista
Top online stores in India in 2021, by e-commerce net sales

9. Leveraging Zomato's brand recognition and marketing
channels to promote Blinkit's services and reach a
wider audience
Rebranding Blinkit as and integrating it in the
Zomato's app
Retaining Blinkit app as it is for a greater set of
userbase with less CAC
MARKETING & BRANDING
Expanding Userbase
K E Y S T R A T E G Y

10. Regularly monitoring and evaluating the
performance of Blinkit's integration and its impact
on Zomato's overall operations and financials.
Conducting periodic competitor analysis to identify
emerging trends, new entrants, and potential threats.
CONTINUOUS EVALUATION
AND ADAPTATION
Monitoring
K E Y S T R A T E G Y
Making necessary adjustments to the action plan
based on market dynamics, customer feedback, and
evolving industry trends.

11. https://www.moneycontrol.com/news/business/zomato-
completes-acquisition-of-quick-commerce-company-
blinkit-9009971.html
https://www.zomato.com/blog/proposed-acquisition-of-
blinkit-2
REFERENCES
https://inc42.com/buzz/zomato-completes-acquisition-of-
quick-commerce-startup-blinkit/
https://economictimes.indiatimes.com/tech/startups/investo
rs-skeptical-about-zomatos-entry-into-quick-commerce-
after-blinkit-acquisition-jefferies/articleshow/94345409.cms
Key Doc: https://www.zomato.com/blog/wp-
content/uploads/2022/06/Zomatos-Proposed-Acquisition-of-
Blinkit.pdf
REFERENCES

12. THANK YOU!