From challenging your assumptions, understanding your users and how to course correct when things don't go to plan - a product launch is often just the start! In this session, Majemu will talk through the journey of the Chaka team as they launch the beta of their newest product. Based on the product launch framework the team adopted during this launch and Majemu will touch on: - The pro's and cons of using a framework; - How it helped determine their product market fit; - How the framework ensured collaboration between different teams; and - Any additional improvements to the process for future launches

1. @majemuoluwa_ from @chakastocks
You’ve Launched
Your MVP -
What Now?

2. I’m
Majemuoluwa
Product Manager, Chaka
Ex - The Bulb Africa, Venture Garden Group
Passionate about Tech | Art | Food
@majemuoluwa_

3. You have an idea of a product you
want to build.
Now what next?
How do you bring this idea to life?
IT STARTS WITH
AN IDEA

4. MINIMUM
VIABLE
PRODUCT
(MVP)
An MVP (Minimum viable product) is a basic,
launchable version of the product that
supports minimal yet must-have features
(which define its value proposition).
An MVP enables early testing of the idea
with actual users to check whether the
product is able to solve their problems
efficiently
An MVP is created with an intent to
enable faster time to market, attract
early adopters, and achieve
product-market fit from early on.
VALIDATING THE IDEA
QUICK LAUNCH
WHAT’S AN MVP?
INITIAL CUSTOMERS
Get the first set of users to use and
interact with your product and see if they
get value out of the product.

5. BUILDING
&
LAUNCHING
YOUR
MVP

6. EXPLORING
NO-CODE
MVP
● It costs less money,
time and energy to
build with no code
● A no code MVP is
more flexible
● It’s way faster to
market
Two excellent
examples of no-code
MVP are Dropbox
and Buffer, where
Dropbox made a
video and Buffer
made a landing
page.

7. You’ve Launched Your MVP -
What Now?

8. - Just having a good product doesn’t means users will
automatically sign up to use it. If no one knows about it, then it
won’t take off.
- Promoting your MVP takes more than just setting up a web
page or emailing some subscribers to attract users who’ve never
heard of you before. You’ll need a strategic plan that’s unique to
your business, product, and market.
- Hopefully, even before launching your MVP, you validated your
idea with a test market or audience. If so, this audience could be
some of your first beta users.
PROMOTING
YOUR
MVP

9. MEASURING
SUCCESS
You can get Narrative / Descriptive feedback through
surveys, questionnaires or interviews
You should track quantitative (numerical) data to
determine whether your customers found value in your
MVP.
For example, let's say you have high download rates, but
low engagement rates with your product. This could
point to problems with the usability of your product and
prompt you to investigate further.
QUALITATIVE MEASURE
QUANTITATIVE MEASURE
The most important measure of success is
whether you sufficiently solved a problem that
your users care about.

10. PRODUCT
MARKET
FIT
(PMF)
Product-market fit is the number one reason why startups/products succeed.
We’ve all heard that product/market fit drives startup success — and that the
lack thereof is what’s lurking behind almost every failure.
Superhuman turned the process of measuring PMF into a 5 step engine.
● Survey to ask your users "How would you feel if you could no longer use
Superhuman?"
● Audience Segmentation to find supporters and paint a picture of high-expectation
customers
● Analyze feedback to convert on-the-fence users into fanatics
● Roadmap your improvements by doubling down on what users love and addressing
what holds others back
● Track product/market fit over time as your most important metric
https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit

11. To increase your product/market fit score, spend half your
time doubling down on what users already love and the
other half on addressing what’s holding others back.
1. Start with Product Vision
2. Determine your Product Goals
3. Review and manage ideas
4. Define features and requirements
5. Organize into releases
PRODUCT
ROADMAP

12. Does anyone have any questions?
majemuolowo1@gmail.com
chaka.com
THANKS