You tube advertising type of ads

YOUTUBE
ADVERTISING
By:WESSAM ZAKARIA
SENIOR ADVERTISING SPECIALIST
WZAKRIA@PROMOLINKS.COM

ABOUT
VIDEO AD
FORMATS
In AdWords, you can create
compelling video campaigns with a
range of video ad formats to
engage customers in different
ways on YouTube and across video
partner sites. Available video ad
formats include: TrueView in-
stream ads, TrueView video
discovery ads, and bumper ads.
By:WESSAM ZAKARIA

TRUEVIEW
VIDEO ADS
With TrueView ads, you don't pay
for random impressions or maybe-
they-saw-its. You’re only charged
when viewers watch or interact
with elements of your video. There
are two types of TrueView ads: in-
stream and video discovery.
By:WESSAM ZAKARIA

By:WESSAM ZAKARIA

TRUEVIEW
IN-STREAM
ADS:
When should I use them?
Use this format when you have
video content you'd like to
promote before other videos on
YouTube and across the Google
Display Network.
By:WESSAM ZAKARIA

TRUEVIEW
IN-STREAM
ADS:
How does it work?
Your video ad plays before, during,
or after other videos. After 5
seconds, the viewer has an option
to skip the ad.
Where can the ads appear?
TrueView in-stream video ads can
appear on YouTube watch pages
and on videos on partner sites and
apps in the Display Network.
By:WESSAM ZAKARIA

TRUEVIEW
IN-STREAM
ADS:
How will I be charged?
You pay when a viewer watches 30
seconds of your video (or the
duration if it's shorter than 30
seconds) or interacts with your
video, whichever comes first.
Which campaign goals allow in-
stream ads?
Leads
Website traffic
Brand awareness and reach
Product and brand consideration
(all)
Campaign created without a goal
By:WESSAM ZAKARIA

TRUEVIEW
VIDEO
DISCOVERY
ADS:
This format is formerly known as
“TrueView in-display ads.”
By:WESSAM ZAKARIA

TRUEVIEW
VIDEO
DISCOVERY
ADS:
When should I use it?
Use this format to promote a video
in places of discovery, including
next to related YouTube videos, as
part of a YouTube search result, or
on the YouTube mobile homepage.
By:WESSAM ZAKARIA

TRUEVIEW
VIDEO
DISCOVERY
ADS:
How does it work?
Your ad consists of a thumbnail
image from your video with some
text. While the exact size and
appearance of the ad may vary
depending on where it appears,
video discovery ads always invite
people to click to watch the video.
The video then plays on the
YouTube Watch page or on your
channel page.
By:WESSAM ZAKARIA

TRUEVIEW
VIDEO
DISCOVERY
ADS:
On YouTube search results
Alongside related YouTube videos
On the YouTube mobile homepage
By:WESSAM ZAKARIA

TRUEVIEW
VIDEO
DISCOVERY
ADS:
You’ll be charged only when
viewers choose to watch your ad
by clicking the thumbnail.
Which campaign goals allow video
discovery ads?
Product and brand consideration
Campaign created without a goal
By:WESSAM ZAKARIA

BUMPER
ADS
Bumper ads are a short video
ad format designed to allow
you reach more customers and
increase awareness about your
brand.
By:WESSAM ZAKARIA

BUMPER
ADS
When should I use them?
Use this format when you’d
like to reach viewers
broadly with a short,
memorable message.
How does it work?
Your bumper video ad is 6
seconds or shorter and
plays before, during, or
after another video. Viewers
do not have the option to
skip the ad.
By:WESSAM ZAKARIA

BUMPER
ADS
Bumper ads can appear on
YouTube videos, or on videos
on partner sites and apps on
the Display Network.
You pay based on impressions.
Bumper ads use CPM (cost-per-
thousand impressions) bidding,
so you pay each time your ad is
shown 1,000 times.
By:WESSAM ZAKARIA

BUMPER
ADS
Which campaign goals use
bumper ads?
Brand awareness and reach
Campaign created without a
goal
By:WESSAM ZAKARIA

THANK YOU!
YOUTUBE ADVERTISING
BY
WESSAM ZAKARIA
wzakria@promolinks.com
June 2018

You tube advertising type of ads

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