20160602 ARMA Boston - You Shared WHAT? Applying Governance to Social Media

Copyright © AIIM | All rights reserved.
#AIIM
The Global Community of Information Professionals
You Shared WHAT?
Applying Governance to Social Media
Jesse Wilkins, CIP, IGP, CRM
Director, Professional Development
AIIM
June 2, 2016

2
Jesse Wilkins, CIP, IGP, CRM
 Director, Research & Development, AIIM
 Twenty years experience as a vendor, consultant, end
user, trainer
 Lead architect for Certified Information Professional
(CIP) certification
 Frequent author and speaker on
IM-related topics
 Developer, AIIM Social Media
Governance Training Course

3
Agenda
 Introduction to Social Media & Governance
 Social Media Roundtables
 What Next? Applying Governance to Social
Media

4
Agenda
Introduction to Social Media & Governance
Social Media Roundtables

5
Social Is Everywhere
 1,350+ years worth of time spent every day on
Facebook.
 1.7B Facebook users.
 65% log in on any day - and post 4.5B likes/day.
 300M photos uploaded per day.
 And…
 Twitter and LinkedIn and Pinterest and Google+
and Tumblr and Flickr and Instagram and
Myspace(!) and Livejournal and Orkut and
Yammer and WhatsApp and blogs and millions

6
Social Media Is Social
 Making connections
 Reestablishing lost connections
 Making new ones
 Sharing information
 Sharing thoughts & moments
 Searching for interesting stuff
 All of which can be scary from a security &
governance perspective!

7
What Laws & Jurisdictions Apply?

8
Social Media Security Threats
 Identity theft
 Impersonation
 Hacking
 Privacy disclosures
 Disclosure of other sensitive information
 Reputational damage

9
A Bad App Example - Walkthrough
http://www.fightidentitytheft.com/blog/facebook-quizzes-sharing-your-private-data

10

11

12
Hacking Via Social Engineering
 How much did you share?
 All those QUIZZES!
 Those questions are often:
 Basis for passwords
 Security questions

13
What Are You Posting?
 “I hate my boss, I hate my customers, I
hate my job!”
-- Lots of people

14
 “Just figured out how to get around IT’s
stupid limits on email!
-- Lots of politicians
(and lots of employees)

15
 “That feeling when you drank so much
the night before but you have no
hangover because you’re still drunk!”
-- Hopefully NOT your boss, your pilot, your
surgeon…

16
Other Peoples’ Posts

17
Neither is denial.
Prohibition is not realistic.

18
“A new class of company is
emerging—one that uses
collaborative Web 2.0 technologies
intensively to connect the internal
efforts of employees and to extend
the organization’s reach to
customers, partners, and suppliers.
We call this new kind of company
the networked enterprise.”
The Rise Of The Networked Enterprise

19
Agenda

20
Social Media Roundtables - 1
 Each table has a question.
 Determine a consensus response to the
question, based on your experience, what
your organization does, what your
organization needs to stop doing, etc.
 Draw your response.
 Yes, I said draw it.
 The other teams have to figure out what your
response is based on the drawing.

21
Social Media Roundtables - 2
 Based on the previous exercise,
 Um….
 Trivia questions?
 Jeopardy?
 Something else?

22
Agenda

23
With Apologies To David Letterman
 The top 10 ways to keep your PERSONAL social
media presence secure!

24
10. Don’t Use Social Media
 …Yeah, right.

25
9. Keeping Up With Yourself
 Know what social media services you have
accounts on
 If you don’t use the account, close it

26
8. If It Sounds Too Good To Be True…
 Mark Zuckerberg isn’t sharing the wealth with
Facebook users.
 Just like Bill Gates wasn’t paying $200 per
email forwarded.
 Nobody is giving away free iPhones, or
Xboxes, just because.
 Facebook isn’t going to charge you, or own
your content, or take away your birthday.

27
7. Don’t Click That Link!
 Some emails from social media are legit.
 Lots of them aren’t.
 When in doubt, open the browser and type
the link in yourself.
 Same thing when you see links from your
friends!

28
6. Don’t Just Click Allow
 If you want to enable an app, FB makes it tell
you what it needs access to.
 READ what it will have access to and decide
whether it’s worth it
 If it says it may post to your stream, it WILL post
to your stream.
 If it says it needs access to your friends list, it
WILL send stuff to your friends.
 Review periodically and close unused apps

29
5. Check Your Passwords
 Use different passwords for different sites
 Use strong-ish passwords
 Change them regularly
 Don’t share your password!
http://www.theregister.co.uk/2016/05/24/linkedin_password_leak_hack_crack/

30
4. Think Before You Post
 Don’t post sensitive or confidential
information
 Don’t post very personal information
 Account numbers, locations, phone numbers
 Pictures!

31
3. Check Your Privacy Settings
 Check them TODAY.
 Are you sharing with Friends, Friends of Friends,
or Everyone?
 Are you letting people tag you, check you in,
etc.?
 Check them REGULARLY.
 Commercial services change their policies – and
settings – often, and often without much notice.

32
2. Check Your Security Settings

33
1. Follow the NYT Rule
 Social media is designed for sharing
 ALWAYS assume anything you post on social
media can/will become public
 Friends can share
 Random people may be able to see depending
on security settings
 The internet never forgets!

34
…And Six Steps To Social Media
Governance For The Organization

35
Figure Out Where You Are

36
Develop A Strategy

37
Develop A Plan

38
Apply, Extrapolate, Create

39
Training, Training, Training

40
Consider A Compliance Solution
• And many others

41
Create A Response Plan
Image source: Social Media Influence

42
Questions?

43
Additional Resources
 Social Media Policy Database
 http://socialmediagovernance.com/policies/
 SHRM Social Media Policy Template
 http://www.shrm.org/templatestools/samples/policies/pages/social
mediapolicy.aspx
 NARA Best Practices for Capture of Social Media Records
 http://www.archives.gov/records-
mgmt/resources/socialmediacapture.pdf
 AIIM Social Business Assessment
 http://info.aiim.org/how-to-conduct-a-social-business-assessment
 AIIM Social Business Roadmap
 http://www.aiim.org/Social-Business-Roadmap

44
For More Information
Jesse Wilkins, CIP, CRM, IGP
Director, Professional Development
AIIM International
+1 (720) 232-9638 direct
jwilkins@aiim.org
http://www.twitter.com/jessewilkins
http://www.linkedin.com/in/jessewilkins

20160602 ARMA Boston - You Shared WHAT? Applying Governance to Social Media

Recommended

Recommended

More Related Content

Similar to 20160602 ARMA Boston - You Shared WHAT? Applying Governance to Social Media

Similar to 20160602 ARMA Boston - You Shared WHAT? Applying Governance to Social Media (20)

More from Jesse Wilkins

More from Jesse Wilkins (20)

Recently uploaded

Recently uploaded (20)

20160602 ARMA Boston - You Shared WHAT? Applying Governance to Social Media

Editor's Notes