The document discusses why community engagement matters for businesses. It argues that customers are people, not just numbers, and that treating them with respect, responsibility, and being responsive will lead to positive interactions, happier customers, recommendations, and an improved reputation. It recommends that businesses listen to their community on blogs, forums, events; participate in discussions; and tell customers when their suggestions are implemented.

1. Why Community Matters Vero Pepperrell Digital marketing & Social Media consultant www.thatcanadiangirl.co.uk / www.pepsmedia.com Future of Mobile, 17th Nov 2008 Vero Pepperrell, Pepsmedia