We are mapping out potholes in Nairobi using Twitter to create an opportunity for data-based engagement and follow-up with relevant government bodies. Follow @Whatisaroad - help us map out potholes in Nairobi. Take a picture, add geo tag/ location/ landmark & tweet using #WhatisaRoad

1. #WhatIsARoad
Social Report
July - August, 2016
By Chris Ndungu

2. #WhatIsARoad
We are mapping out potholes in Nairobi using Twitter to create an
opportunity for data-based engagement and follow-up with relevant
governmental, private sector and non governmental bodies.
www.whatisaroad.ushahidi.io

3. #WhatIsARoad

4. Audience: August 7th - 29th
www.whatisaroad.ushahidi.io

5. Tweets, Retweets activity
www.whatisaroad.ushahidi.io

6. Activaivuty by day
As more users join conversation, blobs increase and intensify in color.
www.whatisaroad.ushahidi.io

7. Activity by dates and Gender split
30% female participation above average
(20%) recorded on Twitter campaigns.
www.whatisaroad.ushahidi.io

8. Geographical spread for the hashtag;
#WhatIsARoad community posts move fron Nairobi to Nakuru, Kisumu & Mombasa and spreading in Africa.
www.whatisaroad.ushahidi.io

9. 80% of the users tweet about poor roads from their smartphones
Twitter is the most
used platform to
publish road
status messages
with 391 original
posts, followed by
nation.co.ke
www.whatisaroad.ushahidi.io

10. Top three tweets and users

11. Top 10 users by #tag repeat; the ‘ ambassadors ‘
www.whatisaroad.ushahidi.io

12. There is need to recruit more users as well as tweets per user.

13. Top Images

14. Keywords used together with the campaign hashtag depict a close
relationship between state of roads and leadership.
www.whatisaroad.ushahidi.io

15. https://www.linkedin.com/in/chrisndungu
@xtoffah
Report by Chris Ndungu;
a digital marketing expert
www.whatisaroad.ushahidi.io