this ppt is based on digital marketing and its pros and cons. it will be useful for beginners who want to know more about digital marketing.

1. Digital marketing
digiskillz

2. Introduction
● Traditional marketing and digital marketing are two diverse marketing
approaches for promoting and selling products or services
● Traditional marketing is the old way of marketing technique. There were
only a few forms of advertisement methods available like
billboards,newspaper,tv,magazine,print ads and radio etc and are used
less often now.
● These are not only pretty expensive but also would not reach the right
target audience.moreover, their effectiveness couldn’t be accurately
determined
● Digital marketing has many benefit over traditional marketing
● It helps to reach a wider audience and target consumers who are most
likely to buy the particular product or service

3. Why digital marketing is important
● In recent years ,digital marketing has become the most prominent
marketing strategy to promote and sell products or services due to the
constant usage of social media and the internet.

4. What is digital marketing?
● Digital marketing is a form of marketing that enable marketers to
advertise to audience using the internet and digital channels such as
social media platforms, websites,email,mobile applications and search
engines etc
● It is also known as online marketing
● It is the act of promoting and selling products or services by using online
marketing tactics such as social media marketing,search marketing and
email marketing
● It helps to build brand awareness,increase sales and drive traffic to the
website.
● It can be done online and offline

5. Forms of digital marketing
Search engine optimization (seo)
● It is the process of optimizing the brand's website to rank higher on
search engine result pages thereby increasing the amount of free traffic
the website receives.
● It is cost effective way to reach target audience
● It increase brand awareness and visibility
Content marketing
● It is the process of creating captivating and useful online content to attract
and engage customers in order to generate brand awareness and traffic
growth

6. Social media marketing
● It is a form of digital marketing that use social media platforms and
websites to promote a product or service.
● It increase brand awareness ,drive traffic and generate leads for the
business.
● The channels include facebook,twitter,snapchat,linkedin,instagram and
pinterest etc,
Pay per click(ppc)
● It is a method to drive traffic to the website in which an advertiser pays a
publisher each time one of their ads is clicked
● Most common types of ppc include google ads,paid ads on facebook and
sponsored messages on linkedin etc.

7. Affiliate marketing
● It Is a process by which an affiliate receives commission for promoting
someone else product on the website.
● Affiliate marketing channels include posting affiliate links from your social
media accounts,hosting video ads through the youtube partner
Email marketing
● Companies use this as a way to communicate with other audience.
● It is a form of marketing which mostly used to promote
content,discounts,events as well as to direct people toward the business’s
website
● For example, blog subscription newsletters,and customer welcome emails etc

8. Advantages of digital marketing
1. Global reach
● Digital marketing can help to target potential customers in your states,country
and even globally.
2.build brand awareness and recognition
● Digital marketing can help to build brand awareness and recognition by
reaching a wider audience.
● For example, social media marketing increase brand awareness and
recognition by posting and sharing compelling and memorable content on
various digital platforms such as instagram,linkedin etc in order to capture
attention and interests of target audience.

9. ● besides, seo ranks businesses higher on search engines so as to increase brand
awareness and visibility.
3.cost effective marketing
● Digital marketing is relatively cost effective than traditional marketing.free or
low cost channels like social media,email not only free to join but also provide
affordable advertisement options.
4.improved customer engagement
● Digital marketing provides businesses with many oppertunities to engage with
customers and build relationships.
● For example, businesses can use social media to respond to customer
questions and concerns, offer special promotions and share news and updates

10. 5.gain customer loyalty
● Digital marketing allows marketers to interact with audience ,understand their
needs and earn their trust.
● By engaging with customers businesses can build brand loyalty and create a
positive reputation
6.measurable results
● Digital marketing helps to track and measure the results of your campaigns in
real time
● By using tools such as google analytics to track website traffic ,monitor the
success of your social media campaigns, and see which marketing tactics are
driving the most conversions

11. 7. Effective targeting
● Digital marketing helps to target specific group of people based on their
interests,location, and other demographic information,making it easier to
connect with potential customers.
● There are various options for targeting such as through keywords for seo,pay
per click, or demographic information on social media

12. Disadvantages of digital marketing
1.Time consuming
● Tasks such as creating marketing content and seo can take up a lot of time
2.High competition
● The level of competition can impact time and effort required to desired search
engine optimization results.your website might rank on first day and be pushed
down by competitors by the next day
3. Complaints and feedback

13. ● A negative feedback from customer decreases chances of attracting more
potential customers.
● Having too much negative feedbacks or comments can harm not only a brand’s
reputation but also negatively impact your future marketing efforts.
4.Security and privacy issues
● There are number of legal considerations around collecting and using customer
data for digital marketing purposes

14. Conclusion
Digital marketing offers many benefits for businesses looking to grow and
reach customers. To learn more visit our website https://digiskillzz.com/.