Authentic messages from real people can persuade people like nothing else. They are essential for campaigns, but often collecting videos from supporters has been expensive, slow and difficult. This has changed. Campaigns can now easily and affordably collect videos from their supporters with the FlipGrid app. Users are sent a link with the question to be answered by email, SMS, Twitter or Facebook. They record their responses from either a laptop or smartphone. They can share their own videos with friends through social media. All the videos are automatically uploaded so the campaign can pick the best ones to promote further. Videos can also edited to produce campaign ads. DemLabs trains campaigns & advocacy groups on how to apply FlipGrid to run smarter campaigns using crowdsourced videos and social media.