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DESIGN
IN
LOVE
WITH
TECHNOLOGY
1508™
USER CENTER
ED DESIGN O
N STEROIDS
USER CENTERED DESIGN ON STEROIDS
1508™
#1508DK
#MORGENBOOSTER
LINKEDIN.COM/I
N/BROEDSGAARD/
USER CENTERED DESIGN ON STEROIDS
1508™ USER CENTERED DESIGN ON STEROIDS
HVAD HVORFOR HVORNÅR HVORDAN DEMO
1508™
HVAD
USER CENTERED DESIGN ON STEROIDS
1508™
BRUGERINVOLVERING KAN
SVARE PÅ
USER CENTERED DESIGN ON STEROIDS
ER DET DET RIGTIGE PROBLEM, VI FORSØGER AT LØSE?
LØSER VORES PRODUKT/SERVICE DETTE PROBLEM?
FORSTÅR MÅLGRUPPEN, HVORDAN DE SKAL BRUGE PRODUKTET?
1508™
UDEN BRUGERINVOLVERING
​Så risikerer man at løse det
forkerte problem, at bygge et
produkt der ikke løser
problemet og et produkt som
brugerne ikke forstå at
bruge.
USER CENTERED DESIGN ON STEROIDS
1508™ USER CENTERED DESIGN ON STEROIDS
FOKUSINTERVIEW
Refleksioner over problemområdet
SURVEYS
Kvantitativ afdækning af problemets udbredelse
TÆNKEHØJTTEST
Fremvisning af prototype og løsning af opgaver
TRE TYPER AF
BRUGERINVOLVERING
1508™
HVORFOR
USER CENTERED DESIGN ON STEROIDS
1508™
HVORFOR
BRUGERINVOLVERING?
VI TROEDE, VI
BETALTE JER FOR AT
VIDE, HVAD DER
SKULLE LAVES!
USER CENTERED DESIGN ON STEROIDS
1508™
HVORFOR
BRUGERINVOLVERING?
BRUGERNE VED
ALLIGEVEL IKKE,
HVAD DE HAR BRUG
F0R!
USER CENTERED DESIGN ON STEROIDS
1508™
HVORFOR
BRUGERINVOLVERING?
DET ER DYRT,
TIDSKRÆVENDE OG
VISER IKKE NOGET
VI IKKE VED I
FORVEJEN!
USER CENTERED DESIGN ON STEROIDS
1508™
HVORFOR
BRUGERINVOLVERING?
JEG HAR LAVET DET
HER HUNDREDE GANGE
FØR OG VED, HVAD
BRUGERNE HAR BRUG
FOR!
USER CENTERED DESIGN ON STEROIDS
1508™
HVORFOR
BRUGERINVOLVERING?
VI RISIKERER AT
SE, AT NOGET SKAL
LAVES OM!
USER CENTERED DESIGN ON STEROIDS
1508™
HVORNÅR
USER CENTERED DESIGN ON STEROIDS
1508™
DER SKAL VÆRE
NOGET, SOM I
ØNSKER AT BLIVE
KLOGERE PÅ
USER CENTERED DESIGN ON STEROIDS
1508™
VI GØR DET ALTID I FORBINDELSE
MED VORES GV5 SPRINTS
USER CENTERED DESIGN ON STEROIDS
TESTPROTOTYPEDECIDESKETCHMAP
DAY 1 DAY 2 DAY 4DAY 3 DAY 5
1508™
EN SPRINTMASTER
USER CENTERED DESIGN ON STEROIDS
1508™
OG EN UX’ER
USER CENTERED DESIGN ON STEROIDS
1508™
OG EN DESIGNER
USER CENTERED DESIGN ON STEROIDS
1508™
ET FORLØB UDEN BRUGERINDDRAGELSE
USER CENTERED DESIGN ON STEROIDS
LAUNCHPRODUKTION
1508™
ET FORLØB MED VALIDERING FØR LAUNCH
USER CENTERED DESIGN ON STEROIDS
PRODUKTION INDSIGT LAUNCH
1508™
ET FORLØB MED EN INDLEDENDE INDSIGTSFASE
USER CENTERED DESIGN ON STEROIDS
PRODUKTION LAUNCHINDSIGT
1508™
ET FORLØB MED BÅDE INDSIGTSFASE OG AFSLUTTENDE VALIDERING
USER CENTERED DESIGN ON STEROIDS
PRODUKTION INDSIGT LAUNCHINDSIGT
1508™
ET FORLØB HVOR TILTAG LØBENDE KVALIFICERES AF BRUGERE
USER CENTERED DESIGN ON STEROIDS
PRODUKTION
INDSIGT
LAUNCH
1508™
FOKUSET PÅ INDSIGTER BØR FORTSÆTTE EFTER LAUNCH
USER CENTERED DESIGN ON STEROIDS
PRODUKTION
INDSIGT
LAUNCH
1508™
DET IDEELLE SETUP
USER CENTERED DESIGN ON STEROIDS
PRODUKTION
INDSIGT
LAUNCH
PRODUKTION
INDSIGT
LAUNCH
1508™
HVORDAN
USER CENTERED DESIGN ON STEROIDS
GOAL/
PROBLEM
HYPOTHESIS
CONCEPT/
DESIGN
INTERACTIVE
PROTOTYPE
TEST
SETUP
OUTPUT/
CONCLUSION
RECRUITMENT
1 2
3 4 5 76
CONCEPT/
DESIGN
INTERACTIVE
PROTOTYPE
TEST
SETUP
OUTPUT/
CONCLUSION
RECRUITMENT
PAPER
1508
1508™
START SÅ SIMPELT SOM MULIGT
USER CENTERED DESIGN ON STEROIDS
1508™
BYG PROTOTYPEN OP I LAG
USER CENTERED DESIGN ON STEROIDS
1508™
SKETCH – FOR DEN ØVEDE
USER CENTERED DESIGN ON STEROIDS
CONCEPT/
DESIGN
INTERACTIVE
PROTOTYPE
TEST
SETUP
OUTPUT/
CONCLUSION
RECRUITMENT
PAPER
1508
1508™
ER TRANSITIONS OG NAVIGATIONSDETALJER
VIGTIGE FOR BESVARELSE AF SPØRGSMÅLET?
USER CENTERED DESIGN ON STEROIDS
CONCEPT/
DESIGN
INTERACTIVE
PROTOTYPE
TEST
SETUP
OUTPUT/
CONCLUSION
RECRUITMENT
PAPER
FREMVISNING
1508
1508™
OPBYGNING
USER CENTERED DESIGN ON STEROIDS
1508™
OPBYGNING
USER CENTERED DESIGN ON STEROIDS
1508™
OPBYGNING
USER CENTERED DESIGN ON STEROIDS
MEET AND GREET
AND GOODBYE KISSES
TEST LAB OBSERVER
ROOM
1508™
OPBYGNING
USER CENTERED DESIGN ON STEROIDS
TEST LAB OBSERVER
ROOM
1508™
EN (NÆSTEN) HELT ALMINDELIG
BRUGERTEST
USER CENTERED DESIGN ON STEROIDS
1508™
POINTER OPSAMLES I OBSERVATØR
RUMMET
USER CENTERED DESIGN ON STEROIDS
1508™
OPBYGNING
USER CENTERED DESIGN ON STEROIDS
TEST LAB OBSERVER
ROOM
1508™
VORES FORETRUKNE SETUP
USER CENTERED DESIGN ON STEROIDS
TEST LAB OBSERVER
ROOM
IPHONE MAC
QUICKTIME+PHOTOBOTH
MAC PROJECTOR
SKYPE
QUICKTIME
1508™
VORES FORETRUKNE SETUP
USER CENTERED DESIGN ON STEROIDS
TEST LAB OBSERVER
ROOM
IPHONE MAC
QUICKTIME+PHOTOBOTH
MAC PROJECTOR
SKYPE
QUICKTIME
CONCEPT/
DESIGN
INTERACTIVE
PROTOTYPE
TEST
SETUP
OUTPUT/
CONCLUSION
RECRUITMENT
PAPER
FREMVISNING
CUSTOMER
PANEL
STREET
RECRUITMENT
1508
1508™
WHATS IN IT FOR ME?
USER CENTERED DESIGN ON STEROIDS
1508™
REKRUTTERING VIA DE SOCIALE
MEDIER
USER CENTERED DESIGN ON STEROIDS
1508™
VORES NYESTE TILTAG
USER CENTERED DESIGN ON STEROIDS
1508™
SPØRG IKKE OM MAN MÅ “LÅNE 2
MINUTTER AF DERES TID…”
USER CENTERED DESIGN ON STEROIDS
1508™
GØR DET TIL EN ATTRAKTIV PAUSE
AT DELTAGE
USER CENTERED DESIGN ON STEROIDS
1508™ USER CENTERED DESIGN ON STEROIDS
1508™
NOGEN GANGE ER DET SÅ ENKELT
SOM AT TESTE DET PÅ EN KOLLEGA
USER CENTERED DESIGN ON STEROIDS
1508™
ANDRE GANGE HAR MAN MÅLGRUPPEN
DERHJEMME
USER CENTERED DESIGN ON STEROIDS
1508™
OG GØR DET ALTID KLART PÅ
FORHÅND HVAD DU VIL VIDE…
USER CENTERED DESIGN ON STEROIDS
CONCEPT/
DESIGN
INTERACTIVE
PROTOTYPE
TEST
SETUP
OUTPUT/
CONCLUSION
RECRUITMENT
PHOTOS
FREMVISNING
CUSTOMER
PANEL
STREET
RECRUITMENT
PAPER
1508
1508™
ET PAR POST-ITS
USER CENTERED DESIGN ON STEROIDS
CONCEPT/
DESIGN
INTERACTIVE
PROTOTYPE
TEST
SETUP
OUTPUT/
CONCLUSION
RECRUITMENT
PAPER
FREMVISNING
STREET
RECRUITMENT
1508™
DEMO
USER CENTERED DESIGN ON STEROIDS
1508™
PROBLEM
Vi vil kunne give jer
en bedre oplevelse,
hvis vi vidste noget
mere om jeres
tilfredshed med
morgenboosterne.
USER CENTERED DESIGN ON STEROIDS
1508™
HVORDAN VIL VI
KUNNE…
opnå større kendskab
til jeres tilfredshed
med morgenboosterne?
USER CENTERED DESIGN ON STEROIDS
1508™
Design et testsetup
der besvarer dette
spørgsmål
USER CENTERED DESIGN ON STEROIDS
TESTPROTOTYPEDECIDESKETCHMAP
DAY 1 DAY 2 DAY 4DAY 3 DAY 5
“Hvordan vil vi kunne opnå større kendskab til jeres
tilfredshed med morgenboosterne?”
1508™
Design et testsetup
der besvarer dette
spørgsmål
USER CENTERED DESIGN ON STEROIDS
TESTPROTOTYPE
“Hvordan vil vi kunne opnå større kendskab til jeres
tilfredshed med morgenboosterne?”
NU LIGE OM LIDT
1508™
MULIG LØSNING/
HYPOTESE
V e d a t s p ø r g e j e r e f t e r h v e r
m o r g e n b o o s t e r v i a e n o n l i n e
f o r m u l a r v i l v i h u r t i g t f å e t
i n d t r y k a f j e r e s h o l d n i n g s a m t
k u n n e s a m l e j e r e s i n p u t t i l
f o r b e d r i n g e r .
USER CENTERED DESIGN ON STEROIDS
1508™
HVORDAN VIL VI
KUNNE VIDE OM
MÅLET ER OPNÅET?
M å l e t e r o p n å e t , h v i s v i
o p l e v e r , a t a n d e l e n a f
g e n g a n g e r e v e d m o r g e n b o o s t e r n e
s t i g e r m e d m i n d s t 2 0 % .
USER CENTERED DESIGN ON STEROIDS
1508™
HVORDAN VIL VI
LETTEST MULIGT
KUNNE FÅ TESTET
DENNE HYPOTESE?
( a t v e d a t g i v e j e r e n o n l i n e
f o r m u l a r v i l v i h u r t i g t f å e t
i n d t r y k a f j e r e s h o l d n i n g s a m t
k u n n e s a m l e j e r e s i n p u t t i l
f o r b e d r i n g e r )
USER CENTERED DESIGN ON STEROIDS
1508™ USER CENTERED DESIGN ON STEROIDS
CONCEPT/
DESIGN
INTERACTIVE
PROTOTYPE
TEST
SETUP
OUTPUT/
CONCLUSION
RECRUITMENT
PHOTOS
FREMVISNING
CUSTOMER
PANEL
STREET
RECRUITMENT
PAPER
1508

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User Centered Design On Steroids | Morgenbooster #82