In this webinar, Anna Morrish from Quibble, and SEO and content marketing agency explains what micro-moments are and how they're changing the rules of marketing. From influencing how consumers research and make decisions to mobile-first shopping experiences, she explains everything you need to know.
You'll learn how to identify and incorporate micro-moments into your marketing strategy to ensure your business growth continues.
Takeaways from this session:
-Discover what the different kinds of micro-moments are and why you should care about them
-Identify opportunities that will help support your growth and essentially your bottom line
-Develop a plan to make the most of micro-moments
Brand experience Dream Center Peoria Presentation.pdf
Understanding the power of micro-moment marketing
1. Enterprise Nation e_nation e_nation
Connect with me on enterprisenation.com today
Unleash the power of micro-moment
marketing
Anna Morrish
Founder & MD of Quibble
2. Session takeaways:
1. Discover what the different kinds of micro-moments are and why you
should care about them.
2. Identify opportunities that will help support your growth and essentially
your bottom line.
3. Develop a plan to make the most of micro-moments.
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5. Micro-moments are when consumers turn to their
phones to act on a “NEED”.
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6. A micro-moment is when someone needs to…
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7. A micro-moment is when someone needs to…
1. Learn something
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8. A micro-moment is when someone needs to…
1. Learn something
2. Discover something
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9. A micro-moment is when someone needs to…
1. Learn something
2. Discover something
3. Go somewhere
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10. A micro-moment is when someone needs to…
1. Learn something
2. Discover something
3. Go somewhere
4. Do something
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11. A micro-moment is when someone needs to…
1. Learn something
2. Discover something
3. Go somewhere
4. Do something
5. Watch something
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12. A micro-moment is when someone needs to…
1. Learn something
2. Discover something
3. Go somewhere
4. Do something
5. Watch something
6. Buy something
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13. Know | Go | Do
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22. Understand which micro-moments relate to your
business.
As a business, it's important to understand what kinds of micro-moments relate to
your products or services so that you can create content that speaks to those needs.
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23.
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25.
26.
27.
28.
29.
30. Identify key micro-moments that matter most.
Look at your customer data and identify patterns in when and why they interact with
your brand. This will give you a good starting point for which micro-moments you
should focus on.
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31.
32.
33. Create content for each micro-moment.
This content should be designed specifically for customers' needs at that particular
moment, and it should be easy for them to consume and act on.
Consider the various types of content you can create and repurpose this for different
learning styles.
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34. Promote and distribute your content.
Once you have created content, ensure it is published and shared across all channels,
including email, social media and paid locations.
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37. Any questions?
Get more insights at > Quibble.Digital
Connect with me on EN & LinkedIn > linkedin.com/in/annamorrish/
Download these slides > slideshare.net/AnnaMorrish
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Editor's Notes
A more personalised and targeted marketing approach.
They are intent-rich moments when decisions are made and preferences shaped.
What is intent? All content has some form of intent behind it, be it informational, navigational, transactional or commercial – All keywords are categorised as such in SEMrush.
Also consider the types of content – video, bullet points, FAQs
It sounds a bit like a martial art… But then… creating good, personalised content is an art form.
It’s all about the right message, at the right time.
That’s why thinking “mobile first” is so important – but that’s another talk entirely.
It’s why thinking “mobile first” is so important – but that’s another talk entirely.
Micro-moments offer businesses the opportunity to reach out to potential customers at key points in their day.
This allows businesses to connect with customers who may not have been exposed to their brand.
Customers exposed to micro-moment marketing are more liklto engage with the content than those who see traditional advertising. This increased engagement can lead to improved sales and conversions.
Because micro-moment marketing is more effective at reaching and engaging customers, it can also lead to a greater return on investment (ROI) for businesses.
Content can include > Bullet points, question-based content, FAQs. Short videos – reels for example.
Soy wax candles
Alsoasked.com
Soy wax candles
Alsoasked.com
Answer the Public
Answer the Public
Answer the Public
You can also consider the intent, search volume and difficulty.
SEMrush.com
SEMrush.com
Develop a content plan to include all content > Visual, reading, logical, auditory etc.
Also ensure it’s linked to internally from relevant locations.
Also set up retargeting.