An overview on microblogging, Twitter, Plurk, Friendfeed, its use for business, how to track and use information gathered, and basic etiquette. This is often used by Janette Toral for her webinar and talks.
This deck includes screenshot tracking the ongoing #sentisabado meme happening via Twitter as example.
4. Twi$er
101
• Account
/
Handle
• Retweets
(RT)
– Ownership
of
brand
– Explicitly
request
• Following
– Valuable
info
– Follow
back
if
objecNve
– ArNcles
about
Twi$er
is
building
relaNonship
(and
social
media)
– Twinfluence.com
and
• Direct
message
WeFollow.com
• Replies
– Provide
helpful
advise
– Don’t
be
defensive
20. FriendFeed
• Your
post
can
appear
repeatedly
in
the
home
stream
if
your
connecNons
like
or
respond
to
it.
• Can
be
used
as
an
aggregator
of
one’s
various
social
media
acNviNes
in
one
stream.
23. Create
a
microblogging
plan
• Use
tools
to
measure
effecNveness
– Shortcuts
– Coupons
• Tie
it
up
to
a
bigger
campaign.
– Blog
post
– Search
engine
markeNng
34. Microblogging
Nps
• Set-‐up
your
account
profile
that
promotes
who
you
are.
• Follow
interesNng
people
and
be
of
value
to
them
too.
• Ask
for
re-‐tweets
but
be
sure
to
share
something
valuable.