Know the pros and cons of Television and Print advertisement. Why TV is still a better advertising than print and how can you do geographic based targeting on TV

1. Advertising
VS
TELEVISION PRINT

2. 11 billion 2.5 billion
VIEWERSHIP & READERSHIP
VS

3. Television is the most
effective source of
advertising

4. 3 Hours and 30 Minutes 16.3 Minutes
Average usage per day
VS

5. Most noticed advertising sources
57.4%
8.9% 8.5%
1.2%
19.7%
1.7% 1.5% 1.1%
Television Radio Newspaper Magazines Internet Out of home Other Don't know

6. 2-75 year olds 25-55 year olds
TARGET GROUPS
VS

7. Attracting people from it’s Audio
and Visual effects
Can’t deliver the whole message
from just one print ad
DELIVERING MESSAGE

8. Even a 10 sec ad is considered
effective
Print ads require more
attention and time
SPEED

9. ATTENTION GRABBING
Grabs more attention Gets boring after sometime
VS

10. Clearly
television is
ruling the world
at present

11. Thanks
To know more about
geo targeted tv advertisement,
visit
Amagimix.com