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1. Be a part of the
Nilkamal Family
Explore Franchisee Opportunities with Nilkamal
2. 1934 Shri Vrajlal Parekh manufactured metal buttons in a single
machine factory shed
1950 Started Plastic processing company by the name of
Nilkamal Plastics
1964 Entered full-fledged into household items
1970 Started a new factory at Powai, Mumbai
1981 Nilkamal becomes an Independent Venture
1984 Beginning of crate manufacturing
Nilkamal's Journey
3. 1990 Manufacturing of moulded furniture
1991 Plant started in Sinnar
1994 Became Official Crates supplier to Coca-cola & Pepsi
1997 Opens new Plants in Noida, Pondicherry & SIlvassa
2000 Started plant in Barjora (WB)
2005 Inaugurated @home
1999 Started Nilkamal Eswaran Plastics Pvt. Ltd.
2011 Mfg. & Mktg joint venture with Cambro Mfg Co.
USA & Launched NHI + NOI Store
4. 2012 Launched Nilkamal Mattrezzz and a factory in Hosur
2017 Inauguration of Bubbleguard factory in Hosur and
KAT division. Mattress plants in Dharuhera and
Bhiwandi
2018 Nilkamal expansion into metal and MDF
manufacturing in Hosur
2021 12 NHI and NOI – Pan India ; 35 @home
Stores across 18 cities
2022 Caters to North America and Australia, Africa, South
America and GCC, many as 30 countries
2024 Launch of Nilkamal Sleep and Nilkamal
Truliving
Now, join in our future.
5. GDP
Contributio
n
Size
The India Furniture Market size is estimated at USD 17.56 billion in 2024 and is expected to reach USD
29.86 billion by 2029
Growth
The organized furniture industry is expected to grow at a CAGR of 11.20% during the forecast period
(2024-2029)
The furniture sector in India makes a respectable contribution to the Gross Domestic
Product (GDP) representing about 0.0% of the total.
Structure
The major part of this industry, approximately 00%, is in the unorganized sector and the rest is
dominated by a handful of brands.
Understanding the
Category
6. We Are Nilkamal
The name
India trusts
the most
3700 people
strong
Helping turn
houses into
homes
Undisputed world
leader in plastic
moulded furniture
Sales of ₹3000
Cr in FY23
Started in
year 1981
Present in 15
countries
7. Our Key
Business
World’s largest
moulded furniture
company
India’s leading
material handling
products
manufacturer
OEM
Large format
home store retail
chain
under the
brand“@home.”
Bubble guard
sheet extursion
Mattress
business
Ready Furniture
Retail Outlets
8. ‘@home’ grabs the award ‘Best
retail Design & Visual
Merchandising’ under the Home
improvement category
Awards
6 times winner of India Manufacturing Excellence Award (IMEA)
from Frost and Sullivan with Economic Times
Received the “BIFMA Compliance Certification” from the UK
Certification and Inspection Limited for its Home, Office, Educational
and Modular Furniture and Mattress range of products.
Winner of 4th Gold Trophy for Energy Management presented by
the Government of India
Retailer of the year under home product and office improvements
category.
9. Made in India for
India
• 1 million sq ft of manufacturing
facilities
• 13 locations all around India
• ISO 9001/2008 Certified
• Practicing 6 Sigma
• 400+ techno-commercial experts
• 39 regional offices
• 71 warehouses
• 1,100 distributors
• 18,000 retailers
10. • All plants employ Six Sigma
manufacturing processes and are
certified:» ISO9001:2015 (Quality
Management)
• ISO14001:2015 (Environmental
Management)
• OHSAS18001:2007 (Occupational
Health and Safety Management)
• SO50001:2011 (Energy Management)
• BIFMA E3-2014 Level 3 Nilkamal
Mattrezzz
• ISO9001:2015(Quality Management)
• BIFMA E3-2014 Level 3
Certificate of
Trust
19. Bedroom Furniture • Living room Furniture
Dining room Furniture • Essential Furniture
Outdoor Furniture •Plastic Furniture
Home Furniture Range
Nilkamal has it all
24. Nilkamal Furniture
Ideas Franchisee a
unique model
For entrepreneurs, who wish to build
and run own business with learnings
from the Leader
Low Risk Investment,
Quick returns
• Low inventory
• No obsolescence
• Low operating costs
• Break even in Year 1
• ROI up to 39%
Extensive Brand Support
• Largest network of supply chain for
Furniture in the country
• Manufacturing units across the
country
• Stringent quality norms
• Relationship support
• Fair Trade policies
Entire Range of Furniture
Category Support
• Living room furniture
• Sofas
• Dining sets
• Bed room furniture
• Wardrobes
• Mattresses
• Office Furniture
• Plastic furniture
• Outdoor furniture
Why this is a
Unique
Business
Opportunity?
25. • Showroom Space: Minimum 8000 Sq ft +
• Frontage: 50-80 ft or more
• Ideal Location: Ground Level or Ground Level along with first floor
• Minimum Pillars for clear visibility throughout the store
• Parking Space for vehicles is required
• Clear visibility of Showroom
• Basement not allowed for Store.
The building blocks
of the partnership
27. Margin Attracts
30%mark down margins for Franchisee
Additional
1. Cash Discount benefit of 1
%
,if payment made within 7
days of invoice on NBR
2. System Adherence discount up to 2% on NBR on
quarterly basis
Credit Period
Furniture -25 Days
Transportation
Delivery up to FOFO door step
28. • Security Deposit to company: 10 Lacs
» Interest Payable: 8% per annum simple interest
• Lock-In Period: 2 Years
» Before 1 Year No Security deposit refund
» Between 1 - 2 Years, 50% of security deposit will be
refunded
• Delay In Payment
» 18% per annum and debit note will be raised half
yearly
Franchise
e
Financials
29. Franchisee needs to adhere SOPs of Nilkamal Ltd
• Diligent Updating of stock and sales in Tally and daily syncing of data with
Nilkamal system
• Invoicing using Tally
• Updating of customer/ walk-in details in CRM
• Proper Order Booking using Nilkamal Portal
• Timely & proper logging in of Customer complaints in Nilkamal portal
Timely Payment to Nilkamal
Excellent Customer Experience – in terms of product pitch, delivery coordination
& service
Satisfactory Customer feedback
Satisfactory sales staff product knowledge, behaviour & dress code
Store Cleanliness, Signage & work practices as per operations manual
#Joint evaluation by HO & Regional Sales team.
# Based on the scoring the System Adherence Discount will be processed
System Adherence Conditions
30. Particulars Year 1 Year 2 Year 3 Year 4 Year 5
Sales (lacs- Net of taxes) 408.00 448.80 493.68 543.05 597.35
Margins 122.40 134.64 148.10 162.91 179.21
Other earnings (CD+TOD) 10.20 11.22 12.34 13.58 14.93
Total Earnings 132.60 145.86 160.45 176.49 194.14
Occupancy cost 67.20 67.20 67.20 77.28 77.28
Manpower 19.20 20.16 21.17 22.23 23.34
Other Opex 28.20 30.11 32.22 34.54 37.10
Total 114.60 117.47 120.59 134.05 137.71
EBIDTA 18.00 28.39 39.86 42.44 56.43
EBIDTA % 4.4% 6.3% 8.1% 7.8% 9.4%
Depreciation 14.40 14.40 14.40 14.40 14.40
PBT 3.60 13.99 25.46 28.04 42.03
Investment 108.00 108.00 108.00 108.00 108.00
% of ROI 3.3% 13.0% 23.6% 26.0% 38.9%
SPF (Rs) 425 468 514 566 622
Unit Economics*
(lac)
31. Particulars SPF Amount
Capex 900 72,00,000
Inventory 450 36,00,000
Security Deposit 10,00,000
Total 1350 1,18,00,000
* Tentative, will vary as per site conditions
* 8% annual interest will be paid on deposit
Investment Working
32. Manpower Working salary/pm # of ppl mnth cost *
Manager 30000 1 30,000
Sales Staff 18000 4 72,000
Fitter 16000 1 16,000
Helper 14000 1 14,000
HK/Security 12000 1 12,000
Total 1,44,000
*approx
Assembling a dream team
33. • Marketing budget will be 3% of the FOFO
Primary sales amount.
• Primary marketing will be undertaken by
Nilkamal. However FOFO can do independent
advertisements and promotions in their territory
to improve the sales.
• The Extra activities will be done at the
FOFO cost.
• Artwork support for ads will be provided by
Nilkamal Marketing team. This has to be
strictly followed to protect the Brand
Image.
Let’s advertise
about the
Store
34. • Comprehensive turn-key assistance from site selection to setup and start operations
• Layout and design; architectural support
• Pre-opening purchasing assistance
• Assistance in organizing of launch promotions
• Training:
»a comprehensive training is provided to all the Franchisees on service operations, Each and
every standard check up procedures, accounting, inventory control etc. Employees from all
verticals are trained on a regular basis which helps to continuously groom and enhancing
operating efficiencies of employees.
»Thefranchisor can provide following assistance to its franchisees during this period:
• Ordering of all equipment for the outlet
• Preparation and issue of PO to approved vendors
• Negotiation of suitable terms and organizing of lease
• Monitoring of fabrication of the outlet
• Daily/ weekly assistance in the service operations.
Pre – Opening
Franchisee Support
