500 Seed Program Application Batch 24 begins October 15th at our San Francisco campus.

1. Leading platform for booking travel
around Africa

2. WHY?
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A bus station in Abidjan, Ivory Coast
How to optimize your trip when you are in Africa or when you
go?

3. TWO SEGMENTS
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550 millions local users:
- Activity:
• merchant (frequent travels)
• public agent (monthly travel) (12%)
• Student, pupil (school holidays) (14%)
• Others (moves to strengthen social ties: birth,
marriage, illness, funeral …)
- Payment: by cash and Mobile Money
- Communication: SMS
58 millions tourists :
- Coming from:
• Europe
• America
• Asia
- Internet user: yes
- Motivations: discovery
- Purchasing power: middle
- Payment: credit card
- Communication: mail + smartphone

4. MARKET
- 1.2 billions inhabitants in 2017 vs 2,5 billions in 2050
- 550 millions of African travelers in Africa in 2017
- 281 millions African internet users in 2016
- 3 trips on average each year per African traveler
- More thane 58 millions of tourists visiting Africa in 2016
- Average cost of bus trip: 10,7 euros (based on TripAfrique data)
- Addressable market size: > EUR 10 billions
- 4 -

5. Useful platform links customers to companies, customized for African
users: including Mobile money payment and sms ticketing…
TECHNOLOGY
- 5 -

6. TEAM
- 6 -
Maimouna,
Country
manager Côte
d’Ivoire
Saïd
Country
manager Mali
Armelle,
Country manager
Burkina Faso
Finissant,
Country manager
Cameroon
Adama TOURE,
CEO
Oscar GARAY
VELASQUEZ,
CTO
Executive MBA HEC PARIS
Financial analyst and portfolio manager, BNP
PARIBAS, 12 years experience, specialized in
emerging markets and Africa, board member of six
french companies
Polytechnique X Paris, ParisTech
3 years experience as full stack
developer at KleeGroup and
TalanLabs in Paris,

7. 7
Africa
coverageProducts Awareness
Flight
Infrastructure
Bus
Bus, Ferry, Train, Flight
Payment
Flight, Ferry, car South Africa
Côte d’Ivoire
9 countries
Bus East Africa
12 countries
Credit card
Credit Card, Mobile
money, cash
Mobile money, cash
Credit card
Mobile money, cash
COMPETITION

8. COMPETITION
Worldwide players:
TripAfrique Competitive advantages:
- More coverage (12 african countries in west, central and north) and
more partnerships (52 partners).
- Platform designed for Africa (mobile money payment and sms
ticketing).
- 8 -

9. 9
2017
2018
2019
2020
• Rebuilding the platform to absorb the increase
demands
• Cover 11 countries
• Build TripAfrique App
• Cover 22 countries
• Increase product offering with flight and hotels
• Cover 43 countries
Leader: Maximum covering of
continent and volum of transactions
Milestones

10. BUSINESS MODEL
 Revenues:
- Fees : 15% - 30%
- Monetization: dealed with with Air France, Jumia
- License Global Distribution System for African bus data.
 Value proposition:
- Transport companies: increase their revenues by improving their
occupancy rate.
- Passengers: Compare offers to save time and money.
- Tourists : Find all key information at the same place to organize
your trip in Africa.
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11. - 12 African countries covered
- 52 partners
- 175 bus lines
- 1 ferry line
- 631 daily departures
- Average bus size: 50 seats
- 29 402 tickets sold for €277,507 at end of 2017 with CMGR of 54%
- S1 2018: volume 350 972 €, tickets sold: 60 468
- 11 -
TRIPAFRIQUE TODAY

12. REVENUE GROWTH
-
50,000
100,000
150,000
200,000
250,000
Volume of tickets sold on TripAfrique's
platform
Dollars per month

13. - 13 -
REFERENCES : KEY PARTNERS
- Air France’s custumer can use their miles to pay our
offers
- We provide contents to TravelBy Air France
Partnered in Côte d’Ivoire to convey their products
throughout our local bus companies partners.
- Negotiating to become cash payment gateway for us
- Special offers for our bus companies partners (oil,
wash,…)
Partnering to convey their products throughout our local
bus companies partners (Côte d’Ivoire and Senegal).
Partnering in IT and commercial with this German
company leader in Europe on bus GDS

14. - 14 -
REFERENCES : KEY PAYMENT PARTNERS

15. The Opportunity
Captured, Studied, Tested,
Operated.
Continuous Development
EXPANSION
Covered
2018

16. - Entering new markets (Nigeria, Gabon, Equatorial
Guinea, Congo, Rwanda, Uganda, Kenya, Tanzania,
Burundi) according to population size, internet
penetration and political risks
- Hire more sales staff into current markets
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TRIPAFRIQUE NEXT 12 MONTHS

17. - Invest in marketing to reinforce TripAfrique in current
markets and build positions in new markets
 Promotion with especial offers to maintain engagement and attract
new passengers
 Communication using sms and digital media
 Content marketing with accurate articles written by experts.
 Build local awareness throughout newspaper, radio, TV and events
- Stabilize and secure IT infrastructure
 Hire IT developers internally
 Build new version including Multilanguage (French, English,
Portuguese, Arabic and Chinese) and multicurrency.
- Training staff
 Sales
 Managers.
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TRIPAFRIQUE COMING MONTHS CHALLENGES

18. OUR FUNDAMENTAL MOTIVATION
By 2023, a traveler in Africa will say:
« It becomes easier to travel in Africa than 5 years
ago ».
Digitalize transportation in Africa
TRIPAFRIQUE want to bring usage innovation
in
transport as mobile money has transformed
payment in Africa.

19. - 19 -

20. CONTACT
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Adama TOURE
adama.toure@tripafrique.com
+33 6 34 92 12 66