Content for Humanity - Content Strategy for the Humanitarian Community.

1. HOW LANGUAGE SAVES LIVES
Content
for
Humanity
Andrew Bredenkamp
Translators without Borders
@TranslatorsWB

2. Content saves Lives

5. m The Guardian (search “dirty little secret liberia”) © www.aubreywade.com

6. Programs
Crisis Development Technology
Rapid response to support
non-profits with
community engagement
Creation of long-term
content, simplified and
in local languages
Create content platforms
to integrate with partner
delivery channels
Advocacy
Evangelize the need for
community engagement
through local languages
• Simplification of health
content for community
health workers
• Translation of standard
medical content into
local lingua francas
• Campaign-driven
content into local
languages
• Rapid creation of
networks of local
language experts
• Monitoring of local
language social media
• Creation and/or
translation of crisis-
specific local language
content (message
libraries)
• Rapid response message
handling platform –
integrated with existing
crisis response
infrastructure
• Platform for volunteer
translation of
development content
• Translation automation
for local languages
• Machine Translation for
official languages (EN,
• Broaden understanding
of the need for content in
humanitarian work
• Develop strategic
planning influence on
content needs for local
communities
• Foster relations between
agencies on content
best practice

7. EBOLA

9. Only 13%
of women
in Sierra Leone
understand English

10. 48%literacy
in the region

12. Mother & Child reading English poster

13. 7 languages reaching
20 million people
in West Africa
Information translated into
30 languages across Africa

14. DRAFT
Nènèbaa
Djeliböököönöö
Djeliböönoudö,amaatè,
djeliböön’yanfè
Djankanrö mèe töyé Ebola
Ebola misalou ye mèndi

16. Ƙ wayar cutar Ebola
• Ƙwayar cuta ke haifar da Ebola.
• Zuwa yanzu babu allura, kuma babu magani
na wannan cuta – AMMA neman magani
DA WURI a Cibiyoyin Lura da Cutar
Ebola na iya taimakawa wajen warkewa
• Ta na haifar da rashin lafiya mai tsanani tare
da zubar jinni
• Tana da saurin yaɗuwa; za ta iya kama
mutane da yawa
• Zuwa kashi chasa’in daga cikin dari zasu
mutu
• Marasa lafiya na iya baza cutar
ga sauran jama’a
• Mutanen da suka yi hulɗa da
masu cutar sun fi zama cikin
haɗari:
o Dangin mara lafiya
o Ma’aikatan jiyya
Matattu na iya yaɗa cutar. A LURA.
(A binne cikin lura. A kau da jiki)
• KA DA a wanke, taɓa ko kuma sumbantar
mamaci
• KA DA a wanke hannu a bokiti guda da
wanda ya taɓa mamaci
ME CE ITA? TA YAYA TA KE BAZUWA?

17. NEPAL

19. Sorry for the late response. My family was in the middle of the earthquake and I
was/am trying to assist/locate them as we speak.
Could you elaborate on what exactly would require to help, it its not asking too
much?
Thanks,
Romendra

21. MapAction Language Data

26. MT @droidur Deupur tapu, Parbat district, avalanche affected, no food,
water, no help.
Kids, elderly need help #Nepal #NepalQuake #hmrd
[4/27/2015 7:08:32 PM | Edited 7:08:47 PM] HR Aline Carr: Just got a
reply that India has airdropped supplies to this area.

29. The need to communicate in local language is not
just about delivery of information, but as an
emotional tool [], having the ability to speak
comfortably in your local native language is key. It's
at the heart of Communicating with Communities.
Jessica Lomelin (plan.org)

30. EUROPE

31. Providing Arabic Content for Syrian Refugees

35. HAITI (again)

36. • 40 French & Haitian Creole volunteer translators
• Cholera prevention messages in Haitian Creole
• Post-hurricane warnings (SMS) in Haitian Creole
• Working with Microsoft to improve their MT
engine for Haitian Creole

38. HOW WE DO IT

39. ≈ 3,500 volunteers
> 180 languages
≈ 37 million words translated
≈ 150 humanitarian organizations
Award-winning technology innovation

40. IMPACT

42. Sphere
Humanitarian
Handbook

44. WHAT CAN
YOU DO?

45. How you can help:
translatorswithoutborders.org