According to the Ofcom survey, 80% of the television audience who watch programs with captions aren’t deaf or hard of hearing. Captions are much beyond time-synchronized transcripts; they help reach out to more potential customers in many ways. Read More: https://bit.ly/2Y6yWqU

1. Top 5 Reasons to include
Captions for your Live Events:

2. CONTENT
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Approachable to all kinds of audiences
Upgrade the content rank and reach
Greater comprehension, more retention
Keeping up the viewership
Translate the captions to widen the audience
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3. Introduction:
● According to the Ofcom survey, 80% of the television audience who watch programs
with captions aren’t deaf or hard of hearing.
● Captions are much beyond time-synchronized transcripts; they help reach out to more
potential customers in many ways.
● Video-themed content and online events have mainstreamed in several fields, and the
global lockdown accelerated the usage of virtual content creation and management to a
greater extent.
● With these overwhelming web-based events such as conferences and seminars,
captions have proven to be of great assistance to ease out the viewer's experience.

5. ● The International Standards set Web
Content Accessibility Guidelines (WCAG)
for Web accessibility.
● They state the importance of captions in
pre-recorded and live audio, audio/video,
and video contents.
● Their main aim is to eliminate
discrimination and provide equal access to
viewers with hearing impairments.
Approachable to all kinds of audiences :

6. ● Some people among the audience might suffer
from learning or behavioral difficulties, to name
a few- language or auditory processing disorder,
Autism, Attention Deficit Hyperactivity
Disorder.
● In such cases, captions act like a secondary input
to keep the information intact.
● Captions allow them to watch virtual events
despite the nature of the environment.
For example: A student can do their last-minute preparation while traveling to the
university or in a public place, waiting outside the examination venue regardless of
the noise-sensitive environments.

7. Upgrade the Content Rank and Reach :
● Captions provide the same information transcribed
or translated in text form that is easier to be read
by bots.
● In turn, captions drive up the rank of the content
via Search Engine Optimization. People looking for
similar subjects can access them easily with the
appropriate key terms.
● It brings in more traffic to your website and more
participants for future events.

8. ● Captions makes the process of
repurposing possible without any
additional effort.
● Thus captions of the video content can
be copied and repurposed to other
forms.
● Carousels posts in various social media
platforms, blog posts, presentation
slides are a few such uses of reusing
the captions.

9. ● Captions run parallel visual reading experiences while hearing the words that double
the sustainability of information.
● Eidetic memory is the best opt for retention.
● The caption also promotes
1. Listening Comprehension
2. Words Recognition
3. Especially New Terminologies
4. Concepts
5. Jargon
that are instantly recognized and understood.
Greater Comprehension, More Retention :

10. ● Autoplaying videos and fun captions
highlighting important terms make
social media content more
approachable and less time-consuming.
● While watching videos, the written
figures and facts are retained in
memory easily.
● Sometimes, the main points are
differentiated with big and bold captions
to grasp the attention.

11. Keeping Up The Viewership :
● A survey made by Verizon Media and Public Media showed that 80% of American
consumers watched the entire video with the availability of captions.
● And 50% of the participants of the mentioned survey admitted watching the videos
on mute with captions.

12. ● Viewers can capture the essence
of any video even in silence
despite the nature of the
ambiance.
● This way, the average watch time
has drastically increased. In the
middle of, on-the-go lifestyle,
Captions keep the viewers
engaged in the videos, and
captions stand out as a center of
focus among the visual elements.

13. Translate The Captions To Widen The Audience :
● According to Wyzowl’s State of Video Marketing Survey, 2020 was the year of
webinars.
● There was a 16% increase in hosting webinars in the last two years. Such
webinars can be the gateway to an ESL (English as Second Language) approach
or non-native learners with captions.
● Subtitles break the language barrier and multiply opportunities, and it widens
the reach of the content internationally.
● And real-time captioning can also draw in more audiences who might benefit
from written form than spoken for better understanding.
Read More

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