Tips for A Successful Shampoo Marketing Strategy · Tip 1: Understand Your Target Market · Tip 2: Leverage Co-Branding · Tip 3: Utilise Gift-With-Purchase Promos.

2. Customized Strategy
We need to optimize the whole website for user friendly experience and search engine score.
It includes :
• Content Optimization
• CTA Integration
• Page Speed Optimization
• Tracking and Meta Tagging
(a) Targeted Number of Key Phrases, (b) Website & Competitor Analysis, (c) Keyword Research &
Analysis, (d) Unique Titles Tags & Unique Description Tags, (e) Canonical Issue Fixing, (f) Internal
Link navigation, (g) 404 Pages And 301 Redirects, (h) H Tags Optimization, (i) Images and Alt tag,
(j) Keywords Density Set.
Phase I
Website Optimization

3. Phase II
Visibility and Social Presence
In this segment we will work on giving maximum exposure to the business.
We will utilize all prolific digital platforms like:
• Video Sharing Sites
• Classifies Ads Portals
• Press Release or News Sites
• Third Party Blogs
• Local Business Listings
• Social Media (Facebook, Instagram, Twitter)
• QA or Forums
• Info-graphics
• Banner or Poster Sharing

4. Phase III
Advertisement or Paid Marketing and Branding
After building a strong online presence we will start building brand reputation along with paid
advertisement. Both, branding and paid marketing are need to be done simultaneously for give
the interested customers a real-time evaluation picture. Here is the work plan:
• Posting and collecting positive reviews on most trusted platforms
• Initiated first point of contact to the new customers
• Sharing updates on recent closed deals or success stories
• Joining groups on Facebook and sharing posts
• Use Facebook Shopping Advertisement Campaign to reach targeted audience and generate
conversion
• Google AdWords campaign (Shopping and Display both) to capture Google audience

5. Phase IV
Tracking and Remarketing
This section is most important to get better ROI and check stats of KPIs. As we have mentioned
under Phase I about the tracking codes, we will have the weekly or monthly data to be analyzed.
It will help us to adjust our budget, schedule our activities and get hold of interested customers.
We can do the following things:
• Filtering data according to targeted platforms
• Screening of page performance
• Tracking user activities on all platforms
• After synchronizing the whole data, we will go for remarketing
• Conversion and Investment calculation to understand the ROI

6. Search Engine Optimization (SEO)
• Increased and Improve Visibility • More Targeted Traffic • Boost of Qualified Leads and Conversions
• Enhancement and Expansion of Market Share • More Online Areas of Influence • Rise in Your Bottom Line
Suggested Keywords Search Results
Buy Cosmetics Products Online in India 39,90,00,000
Onion Shampoo for Hair Fall Control 85,50,000
Onion Shampoo for Hair Growth 43,00,000
Onion Conditioner for Hair Fall Control 63,90,000
Onion Conditioner for Hair Smooth, Shine & Silky 65,80,000
Onion Shampoo for Long Hair 1,02,00,000
Best Face Wash for Glowing Skin 2,09,00,000
Best Face Wash for Pimple Control 2,19,00,000
Best Face Wash for Improve Skin Health 18,40,00,000
Best Face Wash for Advance Skin Repair 6,89,00,000

7. Shopping Ads
Social media is the platform to reach your target customers effectively. We make use of the
platform efficiently and help you grab customers easily.
A. Promote products on all major social platforms (Facebook & Instagram).
B. Reach 10M audience who are interested in buying your Products.
C. Generate enquiry and increase the probability of conversion.

8. Google Shopping Ads
A. Will Promote all products on
Google through Google Ads.
B. Reach Min 5M audience who
are interested in buying your
Products. (Basically our major
target will be female audience)
C. Will Grow online sales.
D. Will Increase brand
awareness.

9. Google Display Ads
Will Promote your products on Different Sites
through Google Display Ads
We will create 2 size’s images (250*250 &
728*90) of the products and will promote in
the top rated Cosmetics Products related
blogs and related sites through Google
Display Ads.

10. Email Marketing
Email Marketing Best Practices For
Cosmetics Products
• Generate interest in your Cosmetics
Products with a launch campaign.
• Inform people about important details as the
Products approaches.
• Make it easy for people to ask questions
about your Products.
• Remind people about your offers.

11. Promote by Social Media Influencers
More than two-thirds (67.9%) of India marketers will use some form of influencer marketing this year. That’s
expected to increase to 72.5% in 2022.
• Nano-influencers (10K social followers).
• Micro-influencers (1 lakh social followers).
• Macro-influencers (1 million social followers).
Your Cosmetics Products Will
Promote by Social Media Influencers

12. Will Promote Video on
YouTube
We will promote video of your Cosmetics
Products and also optimize and promote
the video on YouTube with skip able ads.

13. Sell Products Through ClickFunnels
Successfully Market (And Sell) Your
Cosmetics Products Online
Products Businesses are run on sales. Whereas quality
leads are boosting sales process. Thus we will use
clickfunnels can achieve both. It directly helps to grow
your business. We will generate more revenues to use
most of the features of clickfunnels.
Will Create high converting Sales funnel. Clickfunnels is
powerful funnel can take your business to another level.

14. Offer Promotion Through Coupon Code
Benefits of Promo Codes Promotion
1. Customers will think, they can save money on your
products purchase.
2. Customers will think, they Will get extra discount on
your next products purchase.
3. Promo codes will provide extra money savings ways
to both existing customers as well as new users.
4. By referring friends of Promo codes, sales will grow.

15. MARKETING BENEFITS
• Targeting right Audience
• Reach out more audience
• Trust Building
• Encourage digital evaluation
• Two way marketing
• 24X7 Advertising and Branding
• Build Strong Internet Presence
• Increase in Sales
• Increase in ROI

16. Assessment & Reporting
Reports for ALL Contracted Digital Accounts
Monthly PDF report on traffic, interactions, demographics and growth.
Monthly conference call to assess needs and maintain open communication
Competitive Analysis
We will review activities from specific competitors in relation to your product or service offering. A
competitive landscape analysis is required to determine brand specific strategies to improve overall
results.
Project Management
This dedicated approach enables your company to work with a professional that will fully understand
your business and interact with you over the course of your campaign.

17. Thank You
Office : Webel IT Park, Street No. 0360, Action Area I, Plot No DH 6/6, Rajarhat,
New Town, Police Station-New Town, Kolkata 700156
Email: admin@inwebinfo.com