Aspects such as: Consumer Need Analysis Value Proposition Pricing

1. MINT CHOC
STRATEGY
Presented By:
Anindya Singh
PGP Rise 2023-24

2. CONSUMER NEEDS
Meeting the Unmet
Desire for Healthier
Indulgence
The Consumer
Need
Amidst today's fast-
paced lifestyle, health-
conscious consumers
crave transparent,
clean food choices,
including mint
chocolate bars, aligning
with their values.
However, the market
lacks options that
satisfy both taste and
ethical preferences.
Addressing the
Need
Discover The Whole Truth's
Mint Chocolate Bars!
Meticulously crafted with
premium, clean
ingredients and
unwavering transparency.
Indulge guilt-free in our
honest, healthier treat,
fulfilling your desires.
© Anindya Singh
PGP Rise

3. The Whole Truth's Mint Chocolate Bars stand out with their "Honest Indulgence"
approach. They prioritize transparency by providing a clear list of carefully sourced
ingredients on the packaging.
No more ambiguous labels or questionable components; customers can savour the
delightful taste of mint chocolate with complete confidence in what they consume.
The Value Proposition
Experience more than just a tasty treat with The Whole Truth's Mint Chocolate Bars.
It's a chance to align with your values, prioritize health, and join a movement for
cleaner, transparent food options.
Embrace the Mint Chocolate Revolution and savour a guilt-free indulgence!
Articulating for the Customer
Honest Indulgence:
Experience the
Mint Chocolate
Revolution
VALUE PROPOSITION
© Anindya Singh
PGP Rise

4. PRICING RATIONALE
The Whole Truth recognizes their Mint
Chocolate Bars' higher price but highlights the
value for customers: investing in well-being
and supporting honesty and clean food.
With transparency and premium ingredients, it
guarantees a guilt-free indulgence aligned with
customers' values.
Pricing Rationale
We recognize that some customers might feel
hesitant about the price difference. Still, we firmly
believe that the trust and authenticity we offer
through our product far outweigh the marginal
increase in cost. Consumers today are willing to pay
for quality and integrity, especially when it comes to
their health and the planet's well-being. Our Mint
Chocolate Bars represent a valuable investment in
both personal and collective wellness.
Understanding the Tension
Invest in Your Well-being:
The Price of Honesty
© Anindya Singh
PGP Rise