The web Beyond the Web

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Need a plumber? Electrician? As a consumer, where do you start? The phone book? Internet? Most likely, you call your friends, family members or somebody you trust to get their opinion and the number. Word of mouth (WOM) marketing is when a satisfied customer creates buzz about a product or service. WOM continues to be very effective for both small and large businesses. Many times it happens by accident and is organic, but social media is helping ramp that process up. During this FREE Small Business Marketing 101 webinar, we’ll tell you how to: • Hear WOM • Get WOM • Amplify WOM Listen up! You may just learn something.

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The web Beyond the Web

1. The web beyond the Web Beerud Sheth

3. W W W ?

4. http 1.4B users

5. http 1.4B users Voice / SMS 3.5B subscribers

6. Source: Communities Dominate Brands, Jan 07

7. http 30m users Voice / SMS 300m subscribers

8. http 30m users Voice / SMS 300m subscribers

10.

11.

12.

13.

14. converging?

15.

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17.

18.

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22. Ringtones, wallpapers, IVRs, ?

23.

24. GupShup = chitchat

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26. micro-blogging

27. User-generated text messages

28. twitter for India

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The web Beyond the Web

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