The Science Behind the ROI
•
0 likes•160 views
ReminderMedia has partnered with GfK, a global marketing research organization, to construct an in-depth analysis regarding the power of American Lifestyle magazine and Start Healthy magazine, and the many ways it drives lucrative engagement.
Recommended
More Related Content
What's hot
What's hot (18)
Similar to The Science Behind the ROI
Similar to The Science Behind the ROI (20)
Recently uploaded
Recently uploaded (20)
The Science Behind the ROI
- 1. THE SCIENCE BEHIND THE ROIThe Effectiveness of American Lifestyle and Start Healthy Magazines Luke Acree @lukeacree | @lukeacreeRM Josh Stike @staypaidpodcast
- 2. WHAT WE’RE GOING TO TALK ABOUT TODAY • GfK survey results • What we’ve learned about readers and how they’re using your magazine • How to apply what we learned to your business
- 3. WHO IS REMINDERMEDIA? • Pioneers in relationship marketing for service-based sales professionals • Creators of high-quality marketing tools like American Lifestyle and Start Healthy magazines to help clients garner repeat and referral business • Coaches that help to empower clients to close more deals and retain more business
- 4. ABOUT GFK • In business 85 years • Among world’s largest marketing research institutes • Third-party, independent company using data analytics and AI to guide companies’ decisions • Original study in 2016 to survey your clients • We did another survey in 2019
- 5. WHAT WE LEARNED FROM MAGAZINE RECIPIENTS • Engagement with the magazine • Value the magazine gives to your clients • Impact on repeat and referral business • Aspects of the magazine that provoke the most interest
- 6. CUTTING THROUGH THE NOISE Humans see 4,000-10,000advertisments a day.
- 7. AMERICAN LIFESTYLE • 76% from a professional they previously worked with • 17% from a professional soliciting new business • 11% gain access from family or friends START HEALTHY • 66% from a professional they previously worked with • 27% from a professional soliciting new business • 18% gain access from family or friends HOW ARE PEOPLE GETTING THE MAGAZINES?
- 8. INFLUENCE OF FAMILY AND FRIENDS ON RETENTION According to a study on retention by Baylor University, “…given the influence of family and friends in maintaining clients’ loyalty to the firm, [professionals] should be encouraged to engage and reach out to family and friends to foster and maintain such relationships.” http://www.baylor.edu/business/kellercenter/news.php?action=story&story=135803
- 9. SHELF LIFE 3-4WEEKSin homes • 45% keep the magazine on the coffee table • 29% keep the magazine on the kitchen table
- 10. 45MINUTESis the average time recipients spend reading the magazine Readers spend twice as much time reading the magazines than viewers spend watching Seinfeld and Friends.
- 11. • 40% of magazine recipients share the magazine Every issue is read by at least THREEPEOPLE
- 12. • 57% save a recipe Tear Out Card • 37% share a Tear Out Card • 41% save Tear Out Card for future reference of magazine recipients have taken some sort of action because of the magazine 86%
- 13. COVER PHOTOS INCREASE AWARENESS OF YOUR BRAND of American Lifestyle magazine recipients 74% of Start Healthy magazine recipients 82%
- 14. of consumers choose the first business they think of 76% - The Millionaire Real Estate Agent
- 15. FAVORITE CONTENT AMONG RECIPIENTS American Lifestyle RECIPES AND COOKING 81% DOMESTIC TRAVEL 64% FOREIGN TRAVEL 42% HOME DECOR AND DIY 72% INTERIOR DESIGN 59% ART AND MUSIC 33%
- 16. FAVORITE CONTENT AMONG RECIPIENTS Start Healthy RECIPES AND COOKING 73% TRAVEL 55% OUTDOOR ACTIVITIES 43% NUTRITION TIPS 57% FITNESS AND EXERCISE 46% HEALTH AND BEAUTY 39%
- 17. MAGAZINE RECIPIENTS’ PLANS FOR 2020 36% PLAN TO REMODEL THEIR HOME 32% PLAN TO REMODEL THEIR BATHROOM 16% PLAN TO SELL THEIR HOUSE/RESIDENCE 12% PLAN TO BUY A SECOND OR VACATION HOME 24% PLAN TO REMODEL THEIR KITCHEN Use these interests to partner with local businesses
- 18. • After receiving a benefit, people feel a deep-rooted psychological pressure to reciprocate • 80% of recipients appreciate the professional who sends them the magazine • 77% of recipients feel more positively about the professional who sends them the magazine THE RECIPROCITY EFFECT
- 19. have referred the professional sending the magazine. American Lifestyle Start Healthy 66%58% In the last 12 months,
- 20. POTENTIAL COMMISSION BREAKDOWN avg 58% referral rate Send magazine to 50 recipients 29 referrals 14 clients avg 50% close rate 3% commission Average home sells for $200,000 $84,000 GCI x 14 clients $6,000 GCI
- 21. of readers are more likely to do business with the professional who sends them the magazine 80%
- 22. CONSISTENCY IS KEY TO MARKETING $11,970 for mailing for 10 years Send magazine to 50 recipients 40 clients 80% repeat transactions 3% commission Average home sells for $200,000 $228,030 ROI - $11,970 mailing cost $240,000 GCI
- 23. “At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow and we’re very stubborn. We say we’re stubborn on vision and flexible on details.” - Jeff Bezos
- 24. COVERS BUILDS RELATIONSHIPS • The magazines create in-depth connections at a time when engagement has never been so crucial • They aren’t a silver bullet • You need to take action!
- 25. COVERS COMMIT TO FOLLOWING UP • Call within the first week of your magazine hitting mailboxes • Break the ice by talking about the magazine • Make your request for referrals crystal clear. ASK!
- 26. “This is a great marketing tool. This is a business tool. Investing in your marketing right now is so important. We tripled our print and digital budget, knowing that everyone was going to be home. We need to be able to over-communicate with our clients to make sure they have the information they need, and American Lifestyle is an amazing, amazing, amazing marketing tool.”
- 27. THE MAJOR TAKEAWAYS • Put your photo on the front cover • Add family and friends to your mailing list • Partner with your local businesses • Download the client follow-up scripts • TAKE ACTION!