This deck was presented at the annual IABC EMENA AGM on the 29th of June. It includes the region's financials, our achievements over 2017-2018, and what we are planning for 2018-2019 for our members. The IABC AGM was presented by Alex Malouf, the 2017-2018 Chair, Nikki Edwards, the Past Chair, and Mike Klein, the Chair Elect.

1. 2018 Annual General Meeting
29 June 2018

2. Agenda
1. Operations report for 2017/18
– Financial report
– Membership
– Strategic Priorities
2. New elected Board Slate
3. Looking ahead to the 2018/19 term
2

3. Our purpose
The regional board supports IABC primarily by
providing governance, administrative functions
and development support to chapters, chapter
leaders and members-at-large.
3

4. Financial report
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Opening balance GBP £97.68 €125.03
Opening balance euro €4,784.13
TOTAL euro €4,909.16
Closing balance GBP £6,744.84 €8,633.44
Closing balance euro €6,721.06
TOTAL euro €15,354.46
Opening balance GBP £6,780.84 €7,694.65
Opening balance euro €4,995.49
TOTAL euro €12,690.14
Closing balance GBP £17,973.57 €20,393.82
Closing balance euro €0
TOTAL euro €20,393.82
2017
(01Jan-17 to 31Dec-17)
EMENA Board year to date
(01-Jul-2018 to 27-Jun-18)

5. Financial highlights
• Holding £3,590 in trust from closure of French chapter until 31 Dec 2018
• Increase in regional portion of membership dues from $20 to $60 helped us
• Decision to cap board travel subsidy
• EuroComm break-even (€980 profit)
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Main expenditures:
• €500 - bank fees
• €500 - advertising
• €500 - supporting chapter
events
• €2,500 - EMENA LI
• €1,000 - regional webinars
• €21,630 - EuroComm18
Main income:
• €6,000 - dues ytd
• €7,500 - EuroComm18 sponsorship*
• €14,585 - EuroComm18 ticket sales*

6. 1 January to 31 December 2017
Reported in euros
Opening balance: €4,909.16
Income: €18,960.35
Expenditure: €8,515.06
Net income: €10,445.29
Closing balance: €15,354.45
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Financial report 2017
EUR 2017 GBP 2017

7. In Q1 2018 we finally moved our
banking from HSBC to Barclays.
January-June 2018
Opening balance: €12,690.14
Income: €44,251.59
Expenditure: (€36,546.04)
Net income: €7,705.55
Closing balance: €20,395.69
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Financial report - ytd
EUR Jan-Mar 2018 GBP Jan-Jun 2018
Notes to the accounts:
PayPal balance: €1,460
Debtors: €5,500 - Copenhagen University
€1,660 - IABC Join&Go memberships
Creditors: €5,000 - Poppulo EuroComm18 sponsorship
€525 - EuroComm18 Ticket sales via invoice

8. Dues
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9. Membership
We’re getting back on track re membership. Corporate memberships
will drive growth, and we need to drive more local member months.
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Source: IABC, 27 June
59
21 16 28
290
6 13 1
434
69
22 18 18 22
209
3 9 14
384
65
17
67
14 11
212
6 5 13
410
0
50
100
150
200
250
300
350
400
450
500
MALs Belgium Gulf Holland Switzerland UK Ireland Russia Slovenia Total
# of members (May 2016) # of members (May 2017) # of members (June 2018)

10. Six-point strategy
1. Chapter relations
2. Communication
3. Partnerships
4. Professional development
5. Highlight the “I” in IABC
6. EuroComm 2018 Copenhagen
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11. 1. Chapter relations
Desired outcome: Chapters leaders are
supported
•Regular engagement with both UK &
Gulf
•Regional LI in Delft (October)
•Chapter growth in both the UK and Gulf
•Decisions on Europe chapters
•Opportunities for new chapters in MENA
11

12. UK 2017-2018
Rapido
networking
Networking
event, auf
wiedersein
Michael
Ambjorn
… ”Video killed
the radio star”
delivered by
Michael
GDPR
brief
Ideas Exchange
Careers workshop
for Masters
Students
Improvisational
storytelling
London & Leeds
Mentoring
training and
delivery
Student research
projects
Conversation across
the ocean
Bushcraft –
prospering in the
new world of
work
Future Fit
Communication:
technology,
organisation
and people

13. Non-Business Use
The Gulf in 2018:
Growth & Value
YTD accomplishments
 Full active board (8 members)
 67 active members
 Leveraging new Corporate
Membership
 One company has added 50 new
members, with 50 more by July
 Additional two companies may
add up to 30 more members
 Beginning collaboration with
EMENA for 2019 EuroComm

14. 2. Communication
Desired outcome: Sense of community and IABC thought leadership
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Twitter is our primary
driver of engagement
2,150+ followers
Increase in news and
information on the
IABC EMENA site,
with 23 podcasts and
54 blog posts
Facebook, LinkedIn
and Direct mail
database of 1200+
potential members

15. iabcemena.com
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● Since launching the new platform in 2015, we’ve seen
steady growth in average visits.
● 2016 saw the highest sustained average visits.
● Engagement is higher when content is refreshed often.
● EuroComm is a great driver for traffic to the website.

16. iabcemena.com
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● Site visits / views for July 2016-June 2018
● Spikes usually seen around EuroComm
● 4,490 site visits from 1,981 unique visitors in
March 2018

17. iabcemena.com
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● Detailed views for March 2018 shows activity focused on
#EuroComm18
● Clicks from Eventbrite, LinkedIn, Twitter and iabc.com
● Visitors from across EMENA and the US

18. 3. Partnerships
Desired outcome: grow IABC brand in the region, bolster financial
position
• Partnership Strategy
– We’ve built relationships with groups across EMENA, including
the UK’s CIPR and PRCA/ICCO, Denmark’s K1, and the IAF
– We will keep working to expand our reach, including via the use
of certification
• Sponsorship Strategy – We secured 3 sponsors for EuroComm18,
and we’re working for more over the coming 12 months. Thank you
to Poppulo, Meltwater and Actimo for your support.
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19. 4. Professional development
Desired outcome: add value to existing membership offering
• Promoted and supported local chapter events, such as FutureFit in
London and Switzerland’s Trust Barometer
• Ran a series of free webinars (x6 – one every two months)
• Held our first certification exams in EMENA! Congrats to our second
and third certified practitioners!
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20. And our first Corporate Member in EMENA is…

21. 5. Highlight the “I” in IABC
Desired outcomes: leaders feel connected to global body; IABC more
aware of regional challenges
• Council of Regions
– monthly calls and in-person meetings
– input into international strategy and projects
– global selection committees
• EMENA presence at World Conference
• Strong relationship with past and present IEB members
21

22. 6. EuroComm 2018
Desired outcome: forum for professional
development, networking & promoting IABC
brand
• 9-10 April 2018 - Copenhagen, Denmark
• THEME: “Communication, Technology
and Participation”
• Hosted at Copenhagen University
• Over thirty speakers and workshops,
including Open Space and IAF
• Photographer, event app and
podcasting onsite
• 108 attendees from 14 countries
• A profit of €980 on the event
• 93% positive rating overall
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23. 23

24. #WeLeadIABC
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Katharina Noll
Vija Valentukonyte

25. Volunteer(s) of the year
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Katharina Noll Nikki Edwards

26. Meet the 2018-19 Board
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Vija Valentukonyte
Alba Perez GrandiJasna Suhadolc
Willem de Ruijter
Mike Klein (Chair) Alex Malouf
Maysoun RamadanMuriel Pineau
Emma HanleyGloria Walker Dani Buijtenhek

27. #IABC1720 Strategic Framework
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28. The Year Ahead?…

30. #WeLeadIABC