Digital storytelling projects will benefit from step-by-step planing. This presentation provides an overview of my five essential steps of information-based digital storytelling: Conceptualizing, Writing, Visualizing, Publishing, and Promoting.
The Five Essential Steps of Information-based Digital Storytelling
1. The Five Essential Steps of
Information-based Digital Storytelling
Prof Anna Feigenbaum
Professor in Digital Storytelling
Co-Director of the Centre for Science, Health
and Data Communication Research
Bournemouth University
@drfigtree
3. 5 Steps of Information-based
Digital Storytelling
1. Conceptualising
2. Writing
3. Visualising
4. Publishing
5. Promoting
CComics art by
Alexandra Alberda
Graphic Design by
Minute Works
5. Create a collaborative space
Having an open and
shared archive is crucial
for building a
collaborative
environment, catering to
people’s different work
styles and time frames,
and creating a collective
memory of your project.
It is worth the time to set
this up so that it works
best for your team. Talk
about working styles
early on.
8. Simplify, Don’t ‘Dumb Down’
The thing explainer
is a project by
comics artist XKCD
that uses only the
most common
1,000 words (in
English) to explain
technical devices
10. Visualising experts and collaborators can also make new ideas
more relatable and helps create a sense of ‘embodied
accountability’ for information.
https://medium.com/nightingale/covid-19-data-literacy-is-for-everyone-46120b58cec9
11. Pick your Details
Writing teacher Stephen Koch (2003) argues
in the Modern Library Writer’s Workshop:
“Every story—like every human
situation—swims in a vast shoreless
sea of possible information and
detail. Almost all that information is
totally uninteresting. Some
small—very small—part of it is
revelatory” Leonardo Ai - Prompt: ocean made out of many sheets of
paper. One sheet of paper in the ocean is shiny and
bright.
12. The ‘Two Ticks Minimum’ is adapted from Marcy Kennedy (2016) advice in her book
Description: A Busy Writer's Guide.
In order to justify its existence, every passage of description should do two or more
of the following things. While you don’t need to include all of these elements, like
a two-drink minimum, it is useful to follow a two-ticks minimum principle.
❏ Provide background information on context ‰
❏ Add further evidence to the main insight ‰
❏ Add depth to the broader context ‰
❏ Show something unique about the information‰
❏ Add conflict or complicate the information‰
❏ Provide significant backstory
14. v
Is there already a visual
language you can use for
the stories you are telling or
is it important to create
one?
15. What is the emotional state or mood you are trying to convey to your intended
audience? How can you use visuals to ‘meet your audience halfway’?
@caretimeCovid19 offers a series of simple interventions to help
our overwhelmed and stressed-out bodies. They are based on
research evidence and practitioner expertise, selected to help us
stay grounded and to eat, sleep, move and connect a bit better.
Research shows that the closer we get to nature, the happier we are,
the more worthwhile life seems, and the more we are willing to take
action to help our wildlife and the environment. In the context of the
problems our climate and wildlife are facing, closer relationships
with nature are more necessary than ever before.
16. v
Don’t have the budget or time for designers?
Want to play around with ideas? Try tools like
Canva and Leonardo Ai
Students from Prof Feigenbaum’s Social
Media Management class using Capcut
and Canva
PROMPT “an animated scene of a
hospital where staff members are
holding a sign that reads
"safeguarded patient privacy and
contributed to the advancement of
medical knowledge"
17. What platforms are you
using to share your
digital story?
How can you best
optimise your visual
assets for
multi-platform
dissemination?
Layout
20. Design for Translation
Think about if
translation is
important to your
digital storytelling
project from the
beginning and
design to help
enable translation.
24. Publish in the best formats to maximize your budget,
distribute to your networks and reach your target audiences.
Take away posters for an in-person event Social Media optimisation for Twitter/X
26. Fit your message to your media outlet – what I like to call,
meeting your audience half way.
27. Go to where your audience
is, don’t just expect them
to come to you.
28. If the primary purpose of a project website is to showcase and
archive your content – keep it simple and keep it static.
29. Follow for more tips and techniques
Prof Anna Feigenbaum
Professor in Digital Storytelling
Co-Director of the Centre for Science, Health
and Data Communication Research
Bournemouth University
@drfigtree