An overview of what an email marketing campaign is.

1. THE BASICS OF
EMAIL MARKETING
CAMPAIGNS
By Malinee Churanakoses Kukkonen

2. What Is An eMail Marketing Campaign?
An email marketing campaign is a campaign solely based on email send-outs, according to
DigitalThing.com
Once you build or acquire a database of customers or potential customers, you can
communicate with them by providing them with content and special offers, etc.
These types of campaigns help companies communicate with their potential or existing
customers and build brand loyalty and/or convert sales.

3. Product vs. Non Product Campaigns
Product based email marketing campaigns
can include:
■ Special offers
■ New arrivals/product launches
■ “We miss you”
■ Holiday specials
■ Re-orders
■ Sale reminders
Non product based email marketing
campaigns can include:
■ Company newsletters
■ Industry news
■ “Welcome”
■ Testimonials/case studies
■ Tips & advice
■ Event information

4. Platforms For A Campaign
My favorite top 2 email marketing campaign platforms:
■ ConstantContact
■ MailChimp
They provide:
■ Templates you can choose from
■ Easy to upload text and images
■ Easy to insert links
■ Easy to upload your contacts

5. StepsTo CreateA Campaign
■ Select your template
■ Insert your text and images and videos
■ Link your text and images and videos to webpages,YouTube etc.
■ Link your social media accounts
■ Upload your contacts
■ Schedule date and time to send it out

6. Reports
Track your campaign by seeing a variety of factors such as:
– how many people opened your email
– what emails bounced
– what links were clicked on the most
– how many people unsubscribed, etc.

7. Conclusion
eMail marketing campaigns:
■ Communicate and engage with your customers and/or your potential customers
■ Provide content about your product or service
■ Keep customers and potential customers up to date about your company