THe Asymmetry Hack - A new perspective about creativity for brands growing up in a fast changing world.

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Using the risk-reward perspective in brand building - a better way to talk about brands with finance guys and CXOs. Presented in a DMASL seminar in July of 2023 at Colombo, SL.

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THe Asymmetry Hack - A new perspective about creativity for brands growing up in a fast changing world.

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