This document provides guidance on effective storytelling. It emphasizes identifying the essential details needed to convey your message to the intended audience. It also stresses understanding the audience's interests and meeting them where they are. The storyteller should consider their unique perspective, knowledge, and why the story matters to them personally. The language and tone used should be appropriate for the audience.

1. +
Why are you telling this story?
Identify what details are essential
for getting your message across.
Set aside everything else.
Who are you talking to?
What are their
interests?
How can they learn from
you, and you from them?
It's up to you to meet
your audience where
they are.
TELLING
TELLING
YOUR STORY
YOUR STORY
Storytelling starts with
you.
What unique view do
you have to offer?
What do you know?
What do you not know?
Why does this story
matter to you?
GET TO THE POINT.
Leah Henrickson (COMM2715, 2022)
WHO ARE YOU?
FOR EFFECT AND AFFECT
WHO ARE THEY?
What language and tone
are appropriate for your
audience?
Will you launch right into
your point, or make
people work for it?
How can you ensure that
your story sounds
consistently like you?
What media might
complement your
story? Links? Images?
Videos? Good ol' paper?
What will your story
sound like, if anything?
Where will your
audience be, and what
will they expect?
SHOW TELL
By telling your story, you're giving a
part of yourself to other people.
You're also creating a space for
others to give parts of themselves.
Good storytelling is never one-way.
Embrace those connections.
Storytelling makes us all stronger.
SHARE, CONNECT, EMPOWER