taste.CEBU – experience island flavors

Cebu! leisure & creativity
center of Asia Pacific, center of ASEAN
center of Visayas (Philippines)

Cebu! center of creatives
arts – design – culture
2ary creative city ASEAN (SACCN)
Craft connects
Cebu creates

a co-creation by
in a co-design with

where the heart sings
experience island flavors
artspaces | festivals | biennale
happenings – fiestas – galas – proms - jamborees - fêtes

arts, design & creatives, blend in one progressive lifestyle festival
experience the vivacious creative Cebuano
and enjoy the island flavors of
art, design, creativity,
hospitality & gastronomy
Situation 07/2016 – Concept & Design Paper
All references to taste.CEBU & CebuARTSdistrict are available for further
progress by the Cebu communities, organizations and institutions.
All references to @ARTpreneurs and ARTronomy remain the sole property of
ARTconnectsLIFE, ecoNOVATE and ViVaticA

in strategic partnership (council) with
(proposed / in process)
…
guardians co-creators
Some of the organizations in this presentation may or may not have been approached yet and/or have or have
not been involved at various stages in the initial developments – Cebu art communities to progress this initiative.

accredited by
endorsed by
…
…

national support
…

foundations
…
CSR & NGO
…

Concept & Design

staging Cebu’s vibrancy for the world to taste
be part of a unique festival as the Cebuano flavors unfold
taste Cebu’s creative lifestyle
experience the island flavors!
live the creative people!
an initiative by

# taste
Fort San Pedro
Plaza Indepencia
Cebu City

experience Cebu’s lifestyle
live the creative people
#tasteCEBU
@taste.CEBU
Fort San Pedro – Plaza Indepencia, Cebu City

taste the colorful flavors from Cebu

#tasteCEBU – experience island flavors
arts, design & creatives, blend in one progressive lifestyle festival
mobile and integrated festival
happenings, fiestas, galas, proms, jamborees and fêtes
leading up to the annual festival / biennale
#tasteCEBU unfolds the flavors of Cebuano creativity
across the art disciplines
blend in different components of arts, design, creatives and food
Implicitly flowing seamless across a variety of venues
from gardens & courtyards to pavilions
from marquees, pergolas & performing podia to food districts
Attracting dedicated audience or purposely blend, enabling the visitor
to blend and roam across the different areas, where public and
invitees can choose to interact with artists and designers alike
concept
”weaving the Cebuano talents with
the global stage of the arts!”

“getting to know and value the
artist or designer behind their work”
a taste of life

“getting to know and value the
artist or designer behind their work”
a taste for life!

#tasteCEBU weaves talents from across the global stage
Experience lifestyle from different continents and cultures
annual progressive cultural lifestyle festival (November)
transforming into a Cebu Biennale for the arts, design & creativity
monthly: happenings, fiestas, galas, proms, jamborees & fêtes with
their own flavor and theme, all unfolding the island lifestyle flavors
Connecting visitors from across all walks of life and attracting national
and international artists, groups and tourism to Cebu, engaging in
creative tastes & flavors of Cebu’s way of life and from across the globe.
#tasteCEBU is a collaborative initiative by
CebuARTSdistrict and its partners from the public,
private, academia and community sectors with
networking in the national & international art &
creativity arena.
#tasteCEBU facilitates in its settings “getting to know and value
the artist or designer behind their work” as part of experiencing the
Cebu way of life in a progressive lifestyle festival.
concept

#tasteCEBU aspires an art celebration events which
moves the flow within and across multiple locations
provides a rich variety of flavors and dish interpretations during
mercado and restaurant hopping
lets you discover a heartening island journey between galleries
and public space exhibits or
facilitates to endeavour in a combination of art, design and food
hospitality and gastronomy, with traditional and new flavors.
Each event will bring its unique flavors and tastes from visual to
performing arts, where the visitor can experience the free flow of
being engaged with the Cebuano creativity and taste the rich cultural
lifestyle of Cebu and the vivacious creative Cebuanos.
As the events shape up, we design the distinctive #taste CEBU
lay-out, creative boots and stalls, innovative displays, dress up and
more, to bring a unique flavor and ambiance for the visitors.
aspire
experience the vivacious creative Cebuano
blend with the island flavors in art, design,
hospitality and gastronomy

creative displays
This way
To
TASTE.Cebu

Distinctive
#taste
CEBU
lay-out, boots
and stalls, dress
up and more …
bringing a
unique flavor
and ambiance
for the visitors
experience the vivacious creative Cebuano,
blend with the island flavors in
art, design, hospitality & gastronomy
creative Stalls

#tasteCEBU provides a unique experience for participants
to be part of the main annual festival | biennale and/or
participate in the regular localized happenings, fiestas, feria galas,
proms, jamborees and fêtes
#tasteCEBU invites & attracts
local, national and international visitors and tourists
design and art guests
#tasteCEBU aspires & is inspired by
inhabiting the celebrated Cebuano hospitality
co-creating a blend of cross-cultural lifestyle
joining together with its renowned and upcoming talented designers,
artists, performers and creative artisans
enabling a festive art, design and cultural exchange
experiencing Cebuano creativity & hospitality in a lifestyle ambience
visitor profile
staging Cebu’s vibrancy for the world to taste!
be part of a unique festival as the Cebuano flavors unfold!

#tasteCEBU welcomes from all walks of life
Cebu residents, Cebu expats, tourists (national and international)
artists, designers and creative groups and organisations (national
and international)
toddlers, children 3 and up, teens, young adults, adults and seniors
dedicated segments and timing for families, enabling interaction of
passions between parents and their children
Other art, creative & cultural groups will join this re-occurring festival,
entertaining local, national and international visitors to the Cebuano
culture, hospitality and creativity in arts, fashion, food and related
lifestyle ambience, leading up to the annual Cebu Biennale during the
Cebu Cultural & Creatives Month (November proposed).
visitor profile
position Cebu on the world stage of the arts
in all creativity facets of the art disciplines

Fort San Pedro
Plaza Independencia – Cebu
venue
In the historical
background of Cebu,
with the comfort of a
park and amenities.
a place to enjoy what Cebuano lifestyle offers!
sensing, interacting, relaxing & tasting
Cebuano creative flavors!

Fort San Pedro Courtyard
with its esplanades & Galleria Cuerpo Del Guardia
for visual art exhibits to enjoy, relax and interact with artists

Fort San Pedro Gallerias
with its inner amphi theatre for
life music, dance, and other performance arts
and magnificent gallerias for visual arts

Plaza Independencia
with wide open spaces, parks, playgrounds and
relaxing benches and grass lawns

Plaza Independencia
downtown historical Cebu
the oldest Philippines City

Public fiera + designated food district
Culinary art marquees & gastronomic touring
Art pavilion, courtyard & gardens exhibits
Performing arts podia, pergolas & amphi-theatre
Component fiera
• Food specialty booths (food district)
• Culinary art for children, young adults, and aged
• Activity, life & creativity arts for children and families
• Leisure & entertainment nights with music, dance, theatre, and a lot more …
Component culinary art, gastronomic touring & food district
• Tasters, degustation & food teasers … all from Cebu or made/found in Cebu
• Culinary art interpretations & sociable food demos by chef cooks
• Local and international beverages, cocktails, delicious tropical juices, shakes & more
• Wine & dine facilities, from snacks, meriendas to full gastronomic dinner & touring
• Interactive playing and learning about food, food art, food decoration & gastronomy
components

Public fiera + designated food district
Culinary art marquees & gastronomic touring
Art pavilion, courtyard & gardens exhibits
Performing arts podia, pergolas & amphi-theatre
Component art, design & creativity
• Individuals, groups, associations, … covering all art disciplines
• Activity and live art stalls, podia and recreational areas
• Performing podia and audio-visual art
• Interacting with your favourite artists, generating ambiance and engagement
• Food and food decoration as a form of art
• Interactive learning, playing and discovering
• Dance, sing, play … ambiance around the clock, from 9am till midnight
components
“getting toknowandvaluethe
artist ordesignerbehindtheirwork”

leaflets & flyers
a taste of life!

on-line posting & real-time
on-screen flashing
a taste for life!

posters, banners & flags
a taste by life!

brochures & magazines
a lively taste!

stagingCebu’svibrancyfortheworldtotaste!
on-line presence
Staging Cebu’s vibrancyforthe worldto taste!
#tastingCEBUANOcreativeFLAVORS
#tasteCEBUfestival #tasteCEBUbiennale
#tasteCEBUhappening #tasteCEBUfiesta
#tasteCEBUprom #tasteCEBUgala #tasteCEBUfête
#lifestyleCEBU #CEBU #Cebuano #ART #FOOD
#creativity #culture #PROGRESSIVEfestival
#CEBUANOlifestyle #CEBUcreativity
#CEBUhospitality #CEBUtourism

socialmedia reach (5 months – May 2016)
members followers reach (views, reads, shares)
500 7.800 400 – 35.000
600 350 200 – 2.000
2.600 850 3.000 – 10.000
250 100 200 – 400
950 350 500 – 2.500
5.000 750 500 – 10.000
450 700 200 – 900
220 300 150 – 650
500 500 300 – 1.250
400 500 150 – 1.100
1.900 500 5.000 – 15.000
950 350 500 – 2.500
5.000 7.500 500 – 30.000
100 120 50 – 250
800 950 250 – 3.500
300 250 100 – 550
750 950 100 – 5.500
350 1.250 50 – 15.000
glocal + global 45.000 60.000 30.000 – 75.000.000

#tasteCEBU gone viral - glocal reach
Reaching the potential of +100 million people worldwide!
1st annual festival – November 2016
Cebu Biennale as from 2017
Attracting local, national & international tourism, artists, art lovers, curators, travel & lifestyle bloggers
Seeking the perfect leisure & comfort in gastronomic trips filled with art activities

online community management
June 2016: +800 members
80% Cebu – 15% Visayas
4% Philippines – 1% international

event calendar 2016–2017
happenings, fiestas, galas, proms, jamborees, fieras & fêtes
January Sinulog jamboree
February 4art fête
March proms night
April design happening
May fiera di mayo
June bamboo gala
July courtyard fête
August mall centre gallery
September street fiesta
October musea gala
Nov/Dec tasteCEBU festival | biennale
December noche gala
taste.CEBU reflects lifestyle tastes and flavors

event venues (under exploration)
happenings, fiestas, galas, proms, jamborees, fieras & fêtes
see you @ taste.CEBU touring art & culture
…

staging Cebuano vibrancy

event programming
Taste & enjoy the art & entertainment flavors of Cebu
Ambiance entertained with activity & life arts, art pop-ups &
MOPs during the fiestas, galas, jamborees, fieras and fêtes.
Programs and time schedules vary from stand-alone happenings in any of
the art disciplines to full flow fiestas with any potential combination of
visual & fine arts,
performing arts,
creativity & design arts,
media & graphical arts
community arts,
literacy arts,
culinary arts
At the annual Festival | Biennale of #tasteCEBU all the above +
public fiera arena with art shops, gaming areas, food district, farmers
market, flea markets and much more
international, national and local top events in visual & fine arts as well
as media, graphical & performing arts, including: musical, opera,
philharmonic concerts, proms, film, theatre, ballet, dance, and more …
date venue time activity audience

taste.CEBU biennale & Sinulog
staging Cebu’s vibrancy for the world to taste!
Sinulog festival and taste.CEBU biennale could be contributive
to each other, as adjacent festivals attracting more and global
attention and tourism to Cebu.

sponsorship and support
Diamond – dedicated sponsor (5 years – all events)
Pearl – dedicated sponsor (1 year – all events)
Emerald – exclusive product lock out
Support – non exclusive product support
Diamond – PhP 1,000,000
Exclusive #tasteCEBU sponsor (max 2 Diamond sponsors allowed) with the following
privileges at the annual festival | biennale, our happenings, fiestas, galas, proms,
jamborees and fêtes for 5 consecutive years
Pearl – PhP 250,000
Exclusive #tasteCEBU sponsor (max 3 Pearl sponsors allowed) with the following
privileges at the annual festival | biennale, our happenings, fiestas, galas, proms,
jamborees and fêtes for during 1 year
Emerald – PhP 100,000 (festival); PhP 40,000 (events)
Support – PhP 30,000 (festival); PhP 10,000 (events)
more details available upon request

sponsorship and support
CSR and other ROI through exclusive VIP arrangements

catering services & artronomic touring
enjoy hospitality & gastronomy
with art, design & cultural flavors!
From cocktail and/or buffet to full and degustation catering for your
VIP or company party at art festivals, events and gallery exhibits.
ARTonomic stays, food degustation or touring at top restaurants,
hotels and resorts (mountain, beach, sea and/or city).

catering services & artronomic touring
discovering nature secrets while enjoying
passion for art, with leisure, entertainment
A new way of choice from backpackers to high-end resort & leisure
tourism, picking up on art, design, creativity and cultural flavors
(from) across the globe, enabling the visitor to enjoy more than the
traditional holiday at top restaurants, hotels & resorts.
enjoying hospitality
food delicatessen, haute-cuisine dining
local food markets and districts, local mercado hopping
beaches, diving, coastal waterfront leisure & yachting (group trips and
parties aboard catamarans, trimarans and luxurious yachts
authentic island hopping or luxurious island cruising
eco-tourism and nature outing
touring ancient heritage, musea & churches
shows, film, theatre, musical, concerts and vibrant nightlife ambiance
and much more.

artronomy–art& gastronomytouring
ARTonomic stays, island food degustation or touring at top
restaurants, hotels and resorts (mountain, beach, sea and/or city)
across the islands of Cebu and the Visayas.
Co-creative affiliations and alliances with top exclusive partners in
different price categories, from adventure to luxury travel, island
hopping & yachting or simply relaxed at white beach resorts.
Discovering nature secrets while enjoying passion for art.
passion for art celebrated

Sample affiliationsby artronomy
restaurants, caterers, bistros, cafes, markets
hotels, resorts
day & night recreation
family, twens & backpackers accommodations & facilities
land-, air- & sea-hopping
malls, shopping districts, souvenir shops …
…

CEBU, where the heart sings,
experience the island flavors!
Cebu lifestyle festival | BIENNALE
happenings – fiestas – galas - proms - jamborees - fêtes

team #tasteCEBU 2016
Production from concept to realization
ecoNOVATE – community driven innovation
ARTconnectsLIFE - art connects people, creativity connects life
Art exhibits, podia, gardens & pavilions organized
and curated by CebuARTSdistrict – weaving arts & creativity
Logo Graphics by Stayfee
Logo Development by MarketingVILLAGE
Artwork & Flyers by Bisai & others
Photography by Nathan Archival & others
Sugbo Creative Village – center for the arts & design
@ARTpreneurs – creativity, design & passion inspired
Food inspiration, artronomic touring & weekends
An initiative by ViVaTicA
With co-creative affiliations
Strategic partners in #tasteCEBU festival
A co-realization by private sector, government & art clubs
Media partners
+Cebu blogging
communities
Concept, design, profiling,
marketing & event management

Diversify local & international
ARTconnectsLIFE & ARTpreneurs
CebuARTSdistrict & taste.CEBU
Initiatives made
available to
local groups
for further
advancement
International
realizations &
partnerships
in art, design
culture &
creativity
All rights reserved by ARTconnectsLIFE, ViVaTicA & ecoNOVATE

Craft connects – Cebu creates
2-direction engagement, discovering the arts
Building corporate & community partnerships, connecting
business & creativity, culture & vibrant city life
• ARTconnectsLIFE ventures partnering and coordinates
event management with corporations, institutions,
associations, communities and government for monthly
and annual events and long-term commitments as well
as realization of artdistricts, artspaces and venues.,
communities and government.
• ARTronomy creates & promotes the access to local,
regional and international tourist and art markets
• ecoNOVATE provides the guidance and coaching for
artpreneurs, marketing & fundraising
• ViVaTicA acts as the project developer towards
development & planning for real estate and events

arts & creatives roadmap of Cebu, its affiliations and local, regional,
national and international networking across the art disciplines.
containing a growing network:
+1,500 Cebuano individual artists and designers (Cebu-based or abroad)
+1,000 Cebu-based clubs, associations, groups, galleries & companies
+10,000 Cebuano art and culture fans and enthusiasts
regional, national and international artists, groups, cultural associations,
academia & government institutions
access to the Cebu consulates and foreign embassies in Philippines
+ 2,000 companies in Cebu, relative to their CEO, president, managing
director, marketing, HR and members of the board
local, national and international authorities & academia active in arts,
design, culture & hospitality
access to a social media networking reaching +100 million glocally
CEBU Creatives ROADMAP

Cebu roadmap
for the arts & creatives
Visual & fine arts
Performing arts
Community & creativity arts
Literacy arts
Media & graphical arts
Architecture & design arts
Culinary & gastronomy arts
Fashion & Accessories
Situation 07/2016
(not reflecting international activities of ARTconnectsLIFE, ARTpreneurs and ARTronomy)

Cebu roadmap
for the arts & creatives
Situation 07/2016
(not reflecting international activities of ARTconnectsLIFE, ARTpreneurs and ARTronomy)
Cebu blogging & events communities
Participation of groups and communities
visual & fine arts, community & street arts
music sector
fashion & accessories
design & architecture
musical, theatre, film & other performing arts
poetry & literacy arts, martial arts, attraction & world arts
Co-development with event & resource providers
Alliances with universities & Art & creatives academia
Association with
Musea & galleries
Venues & art spaces
Festivals, fairs & culture events (Cebu & Philippines)
Hospitality, gastronomy & tours
Leisure, beaches, adventure & parks
Mall centers & strip malls
International networking with art communities, art
presenters, fairs & festivals

Cebu blogging & events communities
…

in co-development with
…
event & resource providers

in alliance with
academia (universities)
…

in alliance with
art & creatives academia
…

in association with
Museum
of Naïve
Art (West
Gorordo
Hotel)
Folk life
Museum
(St.
Theresa’s
College)
musea & galleries
…

festivals, fairs & culture events
…

Philippine fairs & festivals
international fairs & festivals
…

hospitality, gastronomy & tours
…

leisure, beaches, adventure & parks
…

mall centers & strip malls
…

Experience Cebuano
gastronomy &
hospitality

Juice, wine & beer
Tasting Enjoy the intro to local and
international wines, brewed
beers, alcohol and non-alcoholic
beverages anddelicious tropical
juices, shakes and cocktails made
in Cebu and the various
beverages that one cantaste in
Cebu.

call for proposal
Cebu creativity sector
have focused their activities on the international creatives scene since October
2016. We will continue to support the efforts of creative Cebu and engage its
artists from the different art disciplines on the international stage.
together with its attributes built over the past 2.5 years to a collaborative effort
of Cebu-based organizations, authorities and art communities for further
progress of the different initiatives.
This will include a detailed dBase of the Cebu Roadmap for the arts &
creatives which can be transferred when the conditions for transfer are agreed
upon and realized by the parties.
We are available for this Call for Proposal to the parties that can offer a solid
base for further negotiation.

ARTconnectsLIFE & @ARTpreneurs
wishing the Cebuano artists and the Cebu
creativity and tourism sectors all the best
in their future endeavours.
#Sinulog.
Viva Pit Señor!
Artist: Christine Cueto

“The future is already here!
It’s just not very evenly distributed.”
– William Gibson

taste.CEBU – experience island flavors

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